Smite Corp was launching a new eCommerce brand and needed to build a Meta Ads presence from scratch. With no historical ad data, pixel learning, or established audiences, they needed a structured approach to get campaigns profitable quickly.
By coordinating the Meta Ads launch with the website project and establishing robust reporting from day one, we gave Smite Corp the data-driven foundation needed to scale with confidence.
Successfully launched Meta Ads campaigns establishing the brand's paid social presence
Post-launch report documented early learnings and set benchmarks for future scaling
Coordinated launch timing with website project ensured consistent brand messaging
Monthly reporting and optimisation cycles established from day one
Platforms Used
- •Meta Ads Manager
- •Facebook Pixel
- •Meta Business Suite
- •Campaign Performance Reporting
Services Outline
- •Meta Ads Setup - Full account structure built from scratch
- •Campaign Management - Ongoing campaign management and creative iteration
- •Monthly Reporting & Optimisation - Structured reporting cycles to track performance and iterate
- •Brand Launch Coordination - Aligned Meta Ads launch with website project for consistent messaging
- •Performance Benchmarking - Post-launch report documenting early learnings and scaling benchmarks
The Challenges
Our Solution
We built the full Meta Ads account from scratch, coordinated the launch with the website project, and established reporting cycles from day one.
Account Build & Launch
- •Set up the complete Meta Ads account structure from scratch
- •Built and launched campaigns with creative tailored to the brand's positioning
- •Coordinated launch timing with the website project for brand message consistency
- •Implemented Facebook Pixel correctly from day one for accurate conversion tracking
Reporting & Optimisation
- •Implemented monthly reporting and optimisation cycles from launch
- •Created post-launch performance report documenting early learnings
- •Set benchmarks for future scaling based on first-month data
- •Continuous creative iteration informed by performance data
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