Facebook is the world’s largest social media giant, and over 2.7 billion people in the world use Facebook to connect with family and friends and interact with the brands they love. For advertisers, failing to use Facebook ads to reach new audiences and further connect with established fans is like throwing money away. No matter what kind of business you have, using Facebook’s sophisticated and effective advertising platform can help you grow your audience, and increase your market share and sales numbers.
Marketers who aren’t familiar with how Facebook ads work might think they need a Facebook page before they can start to target people with effective Facebook advertising. But that’s not true. Facebook has democratised digital advertising and given marketers a chance to use the platform for a variety of goals and objectives. You can start a Facebook ad campaign if you don’t have a business page. If you want to use Facebook advertising, you can direct people to places on the internet besides a business page. Businesses can increase their website click-through rates, and website conversion rates with Facebook advertising instead of using a campaign to drive profile likes. So, bottom line? Linking a Facebook page to your ad isn’t necessary, especially if it doesn’t fit in with your overall marketing goals.
How do Facebook ads work without a Facebook page?
Conventional online wisdom will tell you that you must have a business page on Facebook before you can start running ads or targeting lookalike audiences or custom audiences. While it’s true that you can create and launch a Facebook ad campaign sans page, there are a few caveats marketers need to consider before they get started. Certain Facebook ad formats can’t be used without a Facebook page. Mostly, the ad types that are prohibited are ads that show up in a person’s newsfeed.
These ad formats are boosted posts, carousel ads, and dynamic product ads. Certain right column ads like page post links can’t be used either since these ads are designed to increase page engagement with likes, follows, and comments. So, if you don’t have a page, you need to consider the ad type you’ll use. And ideally, you’ll need an ad format that is designed to drive engagement off Facebook specifically.
What’s the best Facebook ad format for businesses that don’t have a Facebook page?
The best ad format for your business if you don’t have a Facebook page is to create a Facebook ad campaign that uses right column domain ads. These ads have several characteristics that make them ideal for small companies who want to increase their website traffic and conversion rates. Other notable attributes about Facebook right column domain ads you should know are:
- These ads are for desktop viewing only
- Require jpg or png files
- Can support text of up to 125 characters
- Support up to 25 headline characters
- Can support up to 30 link description characters
- Need a resolution of at least 1200 x 1200 px
- Ads that use more than 20% of text can adversely affect the user experience
When it comes to creating and launching this type of Facebook ad format, marketers will need to use short, concise, and punchy copy along with striking images to increase their click-throughs and conversion rates. These ads are ideal for supporting objectives such as an increase in web traffic, conversions, and catalog sales. Some of the most effective CTA buttons you can use for this Facebook ad are “shop now,” “download,” “learn more,” and “book now.”
How do you create a domain ad on Facebook without a Facebook page?
While you don’t need a Facebook business page to get started, creating a Facebook ad campaign, you will at least need a Facebook account. Creating an account doesn’t mean you need to link the ad to your personal account or a business page profile. Creating an account on Facebook just gives you access to their advertising platform. Create your account and then visit “ad creation.” Then, choose “clicks to website” as your goal or campaign objective.
The next step is you’ll need to enter your business website’s URL. But, you only want to do that if your homepage has a high conversion rate. Remember, the people you target with your Facebook ad will go straight to the URL you list. If your site doesn’t have strong copy, a user-friendly design, or a compelling CTA, you’ll need to refine your website home page before you launch your ad.
Having a high-quality landing page for visitors coming in from Facebook is absolutely critical to the ad campaign’s overall success. Our expert digital marketers can address any weaknesses in your business’s home page before launching a high-converting Facebook campaign for you.
What’s the best way to target people when you don’t have a Facebook page?
With most Facebook ad formats, you get to target people based on who has already liked or followed your page. But this tactic isn’t an option when you don’t have a Facebook page. Instead, you’ll need to create a lookalike audience. Lookalike audiences have the characteristics of people who have already interacted with your business in some fashion. Creating Facebook lookalike audiences is one of the most effective ways to target people with your ads. For businesses without a Facebook page, using your company’s existing email subscriber list as the foundation for your lookalike audience is ideal. By using your existing email list, you’re essentially cloning your customers on Facebook.
Facebook gives marketers and businesses of all industries and niches so many options when it comes to using their effective advertising platform. But to get the most out of your Facebook ad campaigns, you’ll need to know how to create and launch ads that are designed and optimised for a business that doesn’t have a Facebook page.
Are you ready to get started with an effective and high-converting Facebook ad campaign today? Regardless of whether or not you have a Facebook page, our experienced Facebook Marketing Agency can help you reach your campaign objectives. Contact Australian Internet Advertising today to get started.