When it comes to generating high-quality and relevant keywords for SEO purposes, the amount of technical information out there can seem daunting and insurmountable to get through. The good news is, understanding keywords and how best to use them to get your web pages to rank highly doesn’t have to be complicated. There are many simple and easy ways to generate relevant keywords and keyword phrases for effective search marketing. Today, we’ll discuss if SEO keywords can be fashioned into keyword phrases, the different types of keywords you can use, and we’ll show you how to find keywords to reach your target audience better.
What are SEO keywords and keyword phrases?
SEO keywords are phrases and words that people use to search for content on the web. Your keywords and phrases are relevant words in your web content that enable internet searches to find your web pages through the search engines. Sprinkling your online content with high-quality keywords and phrases is how you optimize your content for better search results and high rankings. SEO keywords and phrases help your visitors connect to your site, and those keywords and phrases tell the search engines what your content is about.
Relevant, high-quality content should add value to the web visitor. And the health, quality, and relevance of your keywords are how Google and the other search engines determine if your site is valuable, thus deciding where your site will rank within the broader digital ecosystem. Singular, generic keywords are not enough for websites to rank highly and for Google to determine if web pages are valuable. Marketers must utilize more specific SEO phrases to get the most out of a keyword strategy and to get the web page to rank well.
What are the different types of keywords?
Keywords fall into three distinct categories.
1. General Keywords
General keywords are usually simple, generic words and short phrases. For example, if you own a bakery, general keywords for your website could be “cupcakes,” “pies,” or “chocolate cupcakes” and “apple pies.”
It’s important to use generic keywords to make sure all of your keyword bases are covered. But, businesses shouldn’t rely solely on generic keywords as the only strategy for boosting their marketing campaigns. When it comes to generic keywords, they are often too broad to adequately target your ideal customer or to get your web pages to rank highly on the search results page.
2. Broad Match Keywords
Broad match keywords are more specific than generic keywords and will enable you to reach a more targeted audience. Often, these words are branded.
In keeping with the bakery example above, a broad match keyword could be your bakery’s brand name along with the different types of popular cakes and pies that the bakery sells. So broad match keywords would be, “Grandma Jean’s famous apple pies,” or “Grandma Jean’s chocolate cupcakes bakery.”
Broad match keywords and keyword phrases can help your site gain more traffic without necessarily taking on more online competition.
3. Long Tail Keywords
When most people enter search queries and search terms, they do so using a question or a sentence phrase. For example, “Where can I buy a dozen homemade chocolate cupcakes near me?” or “Is there a Grandma Jean’s bakery close to me?”
Long tail keywords won’t necessarily drive a lot of high search volume or traffic to your website. But if you rank for a long tail keyword phrase, the traffic you get will have a higher conversion rate than traffic that’s generated from broad match keywords or generic keywords.
Why is it crucial for websites to have an optimized keywords strategy?
Keywords are how people will find you on the web. Without the right keywords and a varied keywords strategy utilizing the three different types of keywords, you’ll fail to get traffic to your site. It’s also impossible to rank highly on google without a robust keyword marketing strategy. For many business owners, finding out the right keywords and developing a marketing strategy based on them can be challenging, and above all, time-consuming. But there are lots of tools you can use to find and generate high-ranking, relevant keywords for your web pages.
What are some free keyword research tools available for finding and generating relevant keywords and phrases?
There are numerous paid and free keyword research tools and services available for businesses of all industries and sizes. One of the most popular free keyword tools is Moz’s Keyword Explorer.
With this tool, you can quickly and easily see what keywords and phrases your web pages are already ranking for on the search results pages. You’ll also be able to look at the levels of current demand for particular search terms, and even the strength of competitor sites for your targeted keywords. Keyword Explorer will save you a lot of time and energy trying to figure out the best keywords and phrases to rank for and organize your content around.
Several other free keyword research tools will generate a list of keywords for your niche or industry. From there, it’s crucial for you to take relevant keywords and phrases and create and publish content around those words that people will find valuable. It’s not enough to find out the keywords that are most relevant and high ranking. Your knowledge of keywords and phrases must be put to good use.
What is the most effective way to harness SEO keywords and phrases to garner more traffic and higher search rankings?
Once you have a list of keywords, the best way to harness their power is with broad match phrases. Broad match phrases will get you the most traffic without the added competition. But it’s also important to use a fair mix of generic keywords and also long tail keywords. The most effective keywords strategies integrate and use these three different types of keywords.
What if you don’t have the time or the desire to figure out relevant SEO keywords?
Even if you use free keyword generating tools, it still takes time and skill to obtain a list and then create a marketing strategy around the keywords and phrases. Most business owners don’t have the time or the patience to focus on creating keywords. They may not even have anyone in-house who can handle this for them.
Here at Australian Internet Advertising, we’ve helped hundreds of business owners find relevant and high ranking keyword phrases for their web pages. But we don’t stop there. We happily put together lists of keywords and go on to create broader marketing campaigns around those keywords for our clients.
Millions of web pages are created and published every day, and to make sure that targeted traffic is finding your website, it’s crucial that your keyword strategy is strong. Are you ready to get your site to rank more highly on the search results page? Contact our team at Australian Internet Advertising today and see how we can assist you with your business’ SEO strategy.