What Are Facebook’s Marketing Tools?

February 7, 2024

What Are Facebook’s Marketing Tools? | AIA Book in a free 30 minute strategy session

If you’re interested in advertising on your Facebook page, you may be wondering what marketing tools are available from Facebook, and if there are any tools offered by other companies that may help you market your goods and services more effectively on this social media platform. Let’s get into the basics now!

Native Facebook Advertising Tools

There are two primary tools you’ll use for a Facebook marketing campaign, depending on your needs and the goals of your digital advertising efforts.

Facebook Business Pages

Your Facebook Page is the primary page for your business – and if you have already made a business Page, you’re already using this Facebook advertising tool!

You can easily create and post your own organic content on your Page to boost customer engagement and reach a wider audience, but Facebook Business Pages also allow you to promote your content.

To do so, all you need to do is click the “Promote” button on the bottom-left of your Page on the desktop view, or click the “Promote” button near the top of your page if you’re using the iOS or Android mobile app.

Then, you can choose between several different types of ads that will let you boost a post, promote your business in your local area, promote your page, get more leads, bring in more website visitors, and more – you’ll be walked through the entire process of creating an ad.

Facebook Ads Manager

Facebook Marketing Sydney

If you are ready to take your Facebook advertising to the next level and use more advanced tools, the Facebook Ads Manager is an essential tool. This dashboard lets you manage multiple ad campaigns and Facebook Pages in one place, and also gives you access to powerful tools like the Facebook Pixel.

It also lets you unlock advanced audience targeting features, choose from a wider variety of ad types and placements, duplicate existing ads and save drafts of ads, customize the objective of each ad, and more.

Thanks to these features, Facebook Ads Manager helps you get the most for your money. Whether you’re managing just one page or several business pages, you’ll enjoy better results, a stronger feature set, and better features by switching to this marketing tool from Facebook.

Facebook Ads Manager definitely has a little bit more of a learning curve, but Facebook has lots of tutorials that can help you familiarize yourself with its different features, the benefits of each one, and how to use them for the best possible results.

If you’re just getting started with Facebook Ads and marketing, it’s a good idea to start with organic posts and a few paid promotions straight from your Facebook Business Page – and once you’ve had some success, you can switch to Facebook Ads Manager to build even more effective digital marketing campaigns.

Handy Third-Party Digital Marketing Tools For Facebook

Need more help managing ads, campaigns, content, and other aspects of your marketing plan? Let’s take a look at some handy paid and free tools offered by third-party companies that can help you turbocharge your Facebook marketing results, assist in managing your Facebook page, and more.


If you need to create images for your Facebook marketing campaigns but don’t have much graphic design experience, or access to expensive tools like Adobe Creative Suite, Canva is the best option for you.

Canva is an online image editor that provides a wide variety of image editing tools, as well as stock photos and other graphic design assets. With a simple drag-and-drop interface, you can quickly modify, adjust, and edit images, text, and illustrations to create the perfect photo for your Facebook ad. This service is free to use, though you can subscribe to get access to additional features, a larger library of stock photos, and a few other benefits and tools.


This is one of the best management tools for Facebook, as well as other social media platforms like Twitter and Instagram. SocialPilot lets you manage all of your Pages and social media accounts in one interface, and also provides detailed insights on page performance, analytics tools, content scheduling to keep your Facebook page active, and a lot of other great features. It has a free trial for 14 days, but will cost you a monthly fee for a paid plan afterward.

Headline Analyzer

Headlines are the most important part of a Facebook ad. Many people will only read the headline before deciding to click (or not to click) on your ad.

That’s why Headline Analyzer is so useful – with its unique algorithm, you can quickly get an assessment of how effective your headlines are. Then, you can tweak them accordingly, and make sure your ads have the best possible chance of success. This is very helpful when A/B testing Facebook ads to maximize conversion rates and ROI (Return On Investment).


Pagemodo is an even simpler alternative to Canva, since it’s designed specifically for Facebook Pages. Using an easy-to-understand interface, you can build and design cover photos, profile pictures, Welcome tabs, visual posts and content, and Facebook ads. Even if you have no graphic design experience, Pagemodo makes it easy to create a visually-appealing Page that follows Facebook best practices.


DrumUp is an automated search engine that helps you find content that will be relevant and interesting to your Facebook followers, and share it on your page. You can share links directly, or take inspiration from the content you find to write your own blog posts, Facebook posts, and other social media content – the choice is yours.

With DrumUp, you don’t have to spend a lot of time looking for unique or interesting stories to share with your customers, which lets you spend more time creating content, building ads, and bringing in more visitors to your Facebook page and your website.


You can connect your Facebook account directly to MailChimp to build ads within its platform. You can also import your email list to create custom audiences on Facebook, and create conversion-focused landing pages with a drag-and-drop landing page builder – this helps you bring in more qualified customers.

MailChimp plans start out free, but you will need to pay a monthly fee to unlock more features and add more people to your email list once you reach 2,000 contacts.

Need Help Managing Facebook Marketing? Contact Australian Internet Advertising!

Running Facebook Ads and managing a Facebook Page does take some expertise – and while it’s worth the effort to learn how to do it yourself, you may not have the time or desire to do so. That’s where Australian Internet Advertising comes in. We specialise in Facebook marketing and social media marketing – and can take care of the entire process for you, growing your business and enhancing your Facebook presence without requiring you to lift a finger.

For more information or to get started with Facebook marketing in Sydney or elsewhere in Australia, just contact us for a free consultation to tell us more about your business, your goals, and the challenges facing your organization.

Billy P.

About The Author

William Polson founded Australian Internet Advertising in 2013 and has over 12 years of experience immersed in Digital Marketing.

With an in-depth level of digital marketing knowledge, William has been sort after by and worked for, many large national brands including Subaru, Blooms The Chemist, and Nova 96.9.

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