The realm of digital marketing is incredibly complex and ever-changing. Take Search Engine Optimisation (SEO) as an example. A few years ago, cramming as many keywords as possible in your content was considered a good SEO strategy. Nowadays, this practice will affect your search rankings and get you on Google’s “naughty list.”
If you’ve paid attention to how online marketing is evolving, then you may have noticed a shift in the channels that can help you generate traffic. For a long time, Google search has been the main provider of traffic for online businesses. But, with the growth of social media platforms, social media marketing has established itself as a valuable source for bringing in online customers.
So, the question the busy entrepreneur may be asking himself is: which one should I focus on? Or more precisely, which one can bring more value to my business?
The answer is, of course, both of them. And, here’s why.
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Social Media and SEO: A Complicated Relationship
Social media and SEO don’t work one against the other. On the contrary, they complement each other and if used correctly, they can actually boost your marketing strategy.
Both of them allow your prospects to find information about your business and products and enable you to educate your audience. With SEO, people type in the keywords they are interested in and look through the search results to find content specific to their needs. With social media, users can discover content about the brands and subjects they are interested in and find answers to questions they didn’t even know they had.
In a way, both options focus on content discovery with a few distinctions. SEO is more about getting you increased traffic while social media is more about building relationships.
It’s not a question of whether you should use SEO or social media, but how to integrate them to benefit your business.
Here are some ideas.
How to Leverage Social Media and SEO
- Integrate Social Sharing Buttons in Your Content
It’s not news anymore that search engines are using social signals like shares to determine who gets a privileged position in the search rankings. That’s why it’s crucial to make it possible for your audience to share your content on social media profiles like Facebook and Twitter. This will not only help you get more traffic but also improve your ranking.
- Optimise Your Social Media Profiles
Think of your social media accounts as you do if your website. The people who land on them have to understand in only a few seconds who you are, what your business is about, and what you want from them. That means using a high-quality profile picture, writing a short and concise bio, and making all the necessary information, such as contact details, readily available. A well designed and managed social media profile will mean that your audience will be more likely to click on your links and follow through with your call to action, such as shopping your products or subscribing to your email marketing.
- Use Keywords Too
We’re not talking about stuffing your social media posts with keywords. But, you should be aware of how you are writing your tweets and Facebook posts to increase your reach.
Do You Need Help Managing Your SEO and Social Media?
The relationship between social and SEO has been a debate for many years now, but we are only now starting to understand who they influence each other. If you are new to content marketing, then figuring out how to use them and make them work for your business may feel like a gargantuan task.
That’s why we are here for. Book your free 30-minute strategy with our Australian Search Engine Optimisation specialist to help you build a winning digital marketing strategy.