July 13, 2020Book in a free 30 minute strategy session
Running a Shopify store involves constantly adapting your features to match the changing nature of your online business. For new online store owners, starting with a free theme offered by Shopify is natural, since there would be a lot of testing involved while your business progresses.
But there comes a time when a Shopify business owner wants more from the platform, and naturally wonders about what a paid theme would offer.
Here are a few good reasons to switch to a premium Shopify theme.
As a Shopify user, you’ve surely heard of apps you can use to add more features to your store. Having one of the basic, solid Shopify’s free themes and adding apps to your liking seems like a pretty simple hack, doesn’t it? The problem is that each time you install an app, you add third-party files and a custom code that will weigh down when it comes to performance.
The advantage of paid themes is that they are richer in features and they are optimised to perform fast, without bugs or crashes. You will avoid the risk of a Shopify app interfering with your theme, or with another app by having everything under one roof.
Often, store owners have trouble finding the perfect match for their needs in the Shopify theme store. Instead of constantly adding and removing apps, or changing themes, make a plan for the next 5 years.
By taking a step back and updating your vision, choosing a Shopify premium theme makes more sense. You will be able to predict your future needs and be prepared for them. Thinking of your digital marketing plan, in the long run, gives you an advantage as an entrepreneur.
According to the PayPal m-commerce index of 2019, 1 in 4 shoppers in Australia made their purchase online. Having a mobile-friendly Shopify store is crucial since users evaluate websites within a few seconds of visiting, judging their quality based on their web design.
When purchasing a premium Shopify theme, you are guaranteed to give your customers a smooth mobile experience, as all paid themes must comply with this standard.
All the factors above, like a faster web site, a richer customer experience, and a personalised vision of your brand will convince customers to purchase from you.
Premium themes offer a wide range of tools that lead to a better conversion rate: from a simple homepage slideshow you can add in a few seconds to detailed reports on your traffic.
As mentioned before, upgrading to a premium Shopify theme should be part of a long-term vision of your business. Planning ahead includes leaving space for future upgrades, but also making sure that the developers of your theme are there to help you maximise its potential.
Premium Shopify themes have dedicated support teams who are constantly in contact with the users, offering theme support or bug fixes.
Are You Ready to Upgrade to a Premium Shopify Theme?
As you can see, for a Shopify store owner who is here to stay, it’s not a matter of “if”, but “when” they will upgrade to a premium theme.
The team at Australian Internet Advertising are experts in Shopify website development and can help you navigate through the Shopify theme store and choose the right one for your specific needs.