There’s no denying it. Internet users are becoming pickier and more educated with every passing day. Something as little as an inexact match or one-second delay can turn them off and make them choose your competitors’ business instead of yours.
A sound search engine optimization (SEO) strategy is paramount if you want your online business to survive and thrive. A strong online presence can ensure high website rankings, targeted traffic, qualified leads, and ultimately sales. But, how do you achieve all that when you have a business to run?
You don’t! You let the best SEO company in Sydney do all the hard work for you.
Why You Need SEO
It sounds easy at first, right?
You sit down to create a website for your business. You write the meta and title tags, add a few keywords, and make sure that the information about your product and services is accurate. Then, you start churning out blog posts and social media content, waiting for the traffic needle to move.
But, in spite of your best efforts, you can barely see any improvement in your ranking or traffic rates. And, don’t even get us started on conversion – that’s still a faraway dream.
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There’s no surprise that so many business owners see SEO as a waste of time and resources. A good SEO strategy isn’t something that you can think of overnight nor something that occurs on the spur of the moment. It’s a complex process that requires thorough analysis, an excellent understanding of how SEO works, and the right skills and tools. Not to mention, implementing and monitoring your strategy are tedious and time-consuming tasks.
However, all this hard work is well worth it.
Consider this: nearly 90% of consumers use search engines to look for information about brands or products before visiting the store or purchasing something. That means that if your business doesn’t have a strong online presence, you are missing on a huge opportunity to reach out and connect with your prospects and convince them that your products or services are the solutions they were looking for all this time. The entire purpose of SEO is to help you put your business on the map and make it visible to the right audience.
Of course, that takes a lot of time and commitment, and a long-term plan. Don’t believe those SEO services that promise to skyrocket your organic ranking and traffic rates in just a few weeks. They are either liars or delusional. Similar to how you can’t dream up a good SEO strategy overnight, you can’t expect to see results in just a few weeks (or even months for that matter.) SEO is a long-term game, and you need to be prepared for the ride.
Thankfully, you can find a trusted partner in us.
At Australian Internet Advertising, we live, breathe, and eat SEO. With years of experience in the trade, we know what it takes to put your website at the top of search engine results. We are focused, committed, curious, and confident that we can turn your business into a success story.
Here’s the proof!
Why We Are the Best
Employing the wrong SEO practices is like using the wrong type of gas for your car. Not only that you’re not going anywhere, but you’re also damaging your vehicle.
We are the leading, fastest growing SEO companies in Sydney and we are ready to go to work for you. Here are some of the things that recommend and makes us the best SEO agencies in Sydney.
- Customized Online Marketing Strategies
It would be absurd to assume that two different businesses have the same online marketing and search marketing needs. Even if they target the same audience, they probably have different goals, brand message, value propositions, and so on. That’s why we make sure to design a strategy that fits your business’ unique needs and requirements.
We begin by trying to understand your website’s business objectives. There’s no point in designing and implementing an SEO strategy that ignores these factors completely. After all, we want to know where you want to go and how SEO can help you get there.
We continue by performing in-depth keyword research and analysis. We make sure to take a look at your competitors too to see what keywords they are targeting and whether there are some missed opportunities that you could leverage.
Before moving onto applying specific techniques that could increase your keywords relevancy and improve your organic ranking, we also take a close look at how your website is currently performing. That way we can get an accurate sense of your organic traffic rates, bounce rates, user engagement, and so on and determine the best course of action.
- We Offer Years of Experience
We’ve been active in the digital space even before the term “SEO” was invented. We’ve experimented with every SEO tactic under the sun and know what it takes to get a website show up on the first page of search results. We’ve developed a process that allows us to create killer strategies that will send your traffic and conversion rates through the roof. And we do it by employing only the best and safest SEO practices.
While most SEO agencies are trying to keep pace with the changes in the industry, we are always one step ahead of the game.
- We Know How to Dominate the Search Engines
A lot of the SEO companies out there are just design agency. They know how to create beautiful, professional-looking sites, but don’t have the online marketing skills to propel them to the top of the search engine results page.
We’re different from the most SEO companies you can find in Sydney. We’ve built our reputation by helping our customers get the exposure and growth they wanted through tried-and-tested SEO techniques. Sure, we can build a responsive and flawless website, but we can do more than just that for your local business.
Our SEO specialists will focus both on onsite and offsite optimization, making sure that your website pleases not only search engines, but your audiences too. We know that the design of your site isn’t the only factor that influences user experience, so we pay close attention to the structure of your website, ensuring that navigation is simple and intuitive. And, because internet users are extremely impatient, we also focus on optimizing the speed and performance of your site on all devices.
All that combined with a killer content marketing strategy will improve your rankings, traffic, impressions, click-through-rates, and inquiries acquired through organic search.
- Continuous Competitors Analysis
Your business doesn’t exist in a void. As such, you cannot ignore what your competitors are doing and the strategies they employ to target your audience.
We will perform an in-depth analysis of your competition, looking at everything from their keywords and content strategy to the user experience they provide. We believe that keeping an eye on what your competitors are doing is an excellent way to reevaluate and improve your SEO strategy and discover the opportunities they may have missed.
- We Focus on Building Quality Backlinks
Links are one of the most important ranking factors. They tell Google that your content is relevant and trustworthy, so much so that other websites decided to link back to it. The problem is that acquiring quality links is difficult and time-consuming and a lot of business owners either ignore this practice or engage in unscrupulous link building practices that get their websites penalized.
At Australian Internet Advertising, we understand that link building isn’t just a numbers game and we play by the rules. We focus on establishing your business as an industry leader and creating content that others want to link to and mention. We also reach out to authoritative websites and influencers in your industry and create guest blog posts.
- Fresh, High-Quality Content Is a Must for a Successful SEO Strategy
There was a time when getting at the top of search engine results was as simple as repeating the same keywords over and over again. Nowadays, however, search engines have become so sophisticated that they can understand natural language without the help of an aggressive keywords strategy. In fact, a high-quality article written from a fresh and unique perspective will often rank higher than one that’s highly optimized.
At Australian Internet Advertising, we’re not only SEO gurus but also wordsmiths, able to create original, valuable, and educational articles. We are always looking for ways to improve our content creation process and find better ways of writing articles that will help your audience and boost your organic rankings.
- Social Media Is Also Part of Our Strategy
SEO means more than just optimizing a website and waiting for prospects to find it, engage with your content and convert. A comprehensive marketing plan should cover all basis, from content creation to social media.
Here’s the thing: social media isn’t just a proven way to amplify your content distribution efforts and reach a wider audience, but it can also help you boost your visibility, speed up content indexation, and increase website traffic.
We Go the Extra Mile for You
If you are looking for SEO services in Sydney that are willing to work hard and go the extra mile to ensure that your strategy is successful and your business is growing, then you can find a trusted partner in Australian Internet Advertising. Get in touch with an SEO consultant today and learn what we can do for you and how we can take your business to the next level.