When you think of online ads, you probably imagine the results that appear at the top of the search engine results page on which people click and get on a landing page. But, these ads can work in various ways. You can include photos, reviews, and even a phone number that prospects can access with just one click to get in touch with your business.
Many businesses, even though they have a well-established online presence, still rely on communication with their customers via phone calls. This doesn’t mean that the customers who want to get in touch with you via phone calls have to look your number up in the Yellow Pages. As mentioned, you can add your contact details in your Google ads too.
You can actually create call-only ads and campaigns that measure the conversion rate by the number of phone calls you get through that certain set of ads. Google helps you create an easy to use ad that includes a button, encouraging users to contact you with a simple click on a button.
Ads extensions in Google Ads allow you to supplement the information given in the ad text with extra features, like call buttons, location information, and many others.
Even businesses without a website can benefit from the advertising offered by Google. Listing your business in the Google MyBusiness platform is a must, as potential customers will easily find your contact information through Google search, Google Maps, and Google Earth.
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How to Use Call Extensions
Call extensions are included in the Google Ads suite to help you get these conversions easily. Sometimes Google automatically adds your business’s phone number to your ads if you have selected receiving calls as one of your marketing goals.
The main points to keep in mind about using call extensions are the following:
- When you publish an ad in a campaign that has call extensions added to it, your viewers will see the number you have chosen for that set of ads. If they are on a device that can place phone calls, they can easily use a simple button to call you directly.
- In order to track phone calls in detail, you have to enable call reporting, a Google product meant to bring offline tactics into the Google suite of marketing tools. Google has even started offering recorded calls for businesses, a service that is highly welcomed in today’s market.
- You can easily set the business hours when you are available to take calls, and this tells Google to only show your phone number in your ads during that time interval.
Using call extensions in Google Ads can increase your conversion rate and allow you to reach your audience in a way that’s most comfortable for your brand. There are a lot of things you can control about your call-only ads or ads containing call extensions, enabling you to really use this channel effectively for your conversions.
How to Edit Your Phone Number
To answer the question you came here for, here is how to edit your phone number in a Google ad.
You first need to sign in to your Google Ads account and click on the “All campaigns” tab. There you can find the campaign containing the phone number you want to edit. Go to the edit section by clicking the 3-dot icon in the corner of the dialogue card. Find your number and edit it. Before saving your new number, make sure to click on the “Turn on verified calls” checkbox.
Your edited number will be shown in the ads from that campaign from then on. If you have any trouble editing the phone number, contact ad support, and explain the situation.
Do You Need Help Setting Your Google Ads?
If you ever need help with the intricacies of Google Ads and the other marketing tools offered by the online giant, don’t hesitate to ask for advice from the experts. We at Australian Internet Advertising have many years of working with the Google suite and will perform audits, create campaigns, and manage your Google ads with dedication and expertise that guarantee results.