How Reliable is Google Search Console?

November 28, 2024

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Here’s the real deal about how accurate is Google Search Console:

There are a HEAP of folks in digital marketing who reckon that ‘good enough’ data will do the trick.

“As long as I’m getting some insights, it should be right,” they say.

If only things were that simple…

Google Search Console (GSC), if you’re serious about mastering your website’s SEO performance, demands more than just a casual glance. You need to be incredibly systematic with how you interpret and apply its data.

Relying on half-baked interpretations of GSC reports? That’s like trying to play footy without knowing the rules: kicking around aimlessly hoping for a win

Decoding Google Search Console: A Comprehensive Guide
- A Deep Dive into GSC Data and Its Significance
- Contrasting GSC with Other Analytics Tools
The Purpose and Functionality of Google Search Console
Navigating Through The User Interface Of Google Search Console
Laying Down Your Foundations: Setting Up A GSC Account
Unravelling Data Discrepancies Between Analytics Tools
- Javascript Blocking Culprits And Their Impact
Deciphering Performance Reports in Google Search Console
- Average Position: The Nitty-Gritty
- Digging Into Click-Through Rate (CTR)
The Value of Keyword Data from Google Search Console
- Gearing Up: Using GSC Keyword Data for Content Marketing
- Tackling Anonymised Queries in GSC Head-On
Step #1: Grasping the Accuracy of Average Position Metric
Technical SEO Insights from GSC
Strategy #1: Bolstering GSC Data with Third-Party Tools
- Data Visualisation Enhancement
- SERP Tracking Platforms
Decoding Algorithm Updates with GSC Data
- The Power Of Page-Specific Analysis Post-Update
FAQs in Relation to How Accurate is Google Search Console
Conclusion

Decoding Google Search Console: A Comprehensive Guide

In the digital realm, navigating your online presence can be a maze.

The beacon in this complex labyrinth? The mighty Google Search Console (GSC).

A Deep Dive into GSC Data and Its Significance

GSC is like an open book of secrets about how users find you on Google’s search engine. It offers precious nuggets of information such as clicks, impressions, click-through rates (CTR), and average positions in SERPs – all essential to optimising your website for better performance.

If one page has a high number of impressions but low CTRs, it could indicate that its title tag or meta description isn’t catching user attention effectively. That’s just one way GSC data helps shape strategy.

Contrasting GSC with Other Analytics Tools

Surely we’ve got other analytics tools like Google Analytics, right mate?

No worries. But remember each tool serves different purposes within our broader digital marketing strategy.
Google Analytics:
Primarily focuses on what happens after they’ve landed on your site – bounce rate, session duration or conversion goals are some key metrics here.
Search console:
Offers insights into how people discover you via organic search before clicking through – query terms used, sites linking back, mobile usability issues etc. So both these tools have their unique roles depending on specific needs.

Navigating the digital maze? Let Google Search Console be your beacon. Uncover secrets about how users find you online and optimise your site for better performance. #SEO #GoogleSearchConsole Click to Tweet

The Purpose and Functionality of Google Search Console

Google Search Console (GSC) is a complimentary tool provided by Google that acts as the nexus between site owners and their presence on the world’s most used search engine. GSC gathers data to analyse your website’s visibility within search engine results, providing insights into metrics such as click-throughs, impressions and mobile usability.

This powerful instrument provides crucial insights into areas such as click-through rates, impressions, indexing issues, and even mobile usability problems. By dissecting this information, business proprietors can fine-tune their SEO strategy for better online exposure.

Navigating Through The User Interface Of Google Search Console

GSC has been designed with user-friendliness at its core. Its dashboard presents a snapshot of vital metrics, including performance reports that show clicks from SERPs over time.

Beyond these high-level statistics are numerous other features available for more granular analysis. For example, ‘Coverage’ unveils details about indexed pages while ‘Mobile Usability’ sheds light on potential usability concerns that could be impacting mobile users’ experience with your website.

Laying Down Your Foundations: Setting Up A GSC Account

To harness GSC effectively, you’ll need to set up an account. Here’s how:

Create or log into your existing Google account.
Add property, i.e., your web address (URL).
Select one among several verification methods suggested by GSC, like HTML file upload or DNS validation.

You also have the option of linking it alongside pre-existing Google Analytics during the setup process, allowing both tools to share data and enhancing the overall understanding of visitor behavior across websites.

This collaboration creates synergy, enabling businesses to leverage the power of digital marketing optimally using the combined strengths of each individual platform towards achieving the common goal of increased traffic, conversions, leading to higher revenues and profits ultimately.

Key Takeaway: Google Search Console is a free tool that serves as the link between website owners and their online visibility. It offers crucial insights into your site’s performance, including click-through rates, impressions, indexing issues and mobile usability problems. This data can help fine-tune your SEO strategy for improved exposure. Setting up an account is straightforward and linking it with Google Analytics enhances understanding of

Unravelling Data Discrepancies Between Analytics Tools

Data discrepancies between analytics tools can be a real head-scratcher. No cause for alarm just yet.

Divergence in Data Collection and Processing Methods

The primary reason behind these differences is the distinct ways each tool collects and processes data. Google Search Console (GSC) focuses on search visibility metrics like impressions, clicks, or average position, while Google Analytics looks at user behavior parameters such as sessions or bounce rate. This difference in focus naturally leads to varying results even when analysing identical websites or campaigns.

A classic example of this divergence surfaces when comparing ‘sessions’ from GA with ‘clicks’ from GSC. A session represents an interaction cluster one user takes within your site over a specific time frame, whereas a click counts single instances where users have clicked through onto your website via search results. This distinction could lead to substantial variances across both platforms.

Inconsistencies Due To Time Zone Differences

Moving forward, another major discrepancy catalyst involves timezone variations. The default setting for most accounts on GSC aligns with Pacific Time (PT). On other platforms, including Google Ads, however, you’re allowed flexibility during setup enabling the selection of preferred timezones which may not necessarily match PT, hence causing inconsistencies. To ensure accurate comparisons, it’s advisable that all marketing tools are aligned under one standardised timezone, preferably matching the majority audience location – providing a true reflection of performance trends over selected periods.

Javascript Blocking Culprits And Their Impact

Last but definitely not least, Javascript blocking issues also contribute significantly to observed disparities among different analytic solutions. Certain browsers/extensions block JavaScript execution, thereby affecting tracking codes employed by various analytics tools. Clicky Web Analytics provides more details about how JavaScript impacts web analysis here..

If large segments of traffic utilise script-blocking browsers, then notable inconsistencies will emerge between actual visitor numbers vs those reported by JS-dependent analytical solutions. In order to mitigate against such scenarios, consider adopting server-side tracking methods immune to client-side script blocks, ensuring accuracy

Key Takeaway: Don’t lose your cool over data discrepancies between analytics tools – it’s all part of the game. These variances often stem from different data collection methods, timezone differences and JavaScript blocking issues. To get a fair dinkum analysis, align marketing tools under one standardised timezone and consider server-side tracking to dodge script blocks.

Deciphering Performance Reports in Google Search Console

The performance report is a key feature of the Google Search Console (GSC). It’s packed with valuable metrics that can shape your SEO strategy. Two notable mentions are average position and click-through rate.

Average Position: The Nitty-Gritty

Average position refers to where you stand on search engine results pages (SERPs) based on certain queries. A lower number signifies better visibility, with 1 being the top spot. However, this metric is not as simple as it appears.

This complexity arises because GSC calculates average positions from all listings rather than just those clicked by users. So if you have multiple entries appearing for a single query – one at spot 5 and another at 20 – GSC will take both into account when working out your site’s mean rank. Find more about how GSC crunches these numbers here.

Digging Into Click-Through Rate (CTR)

Your CTR represents the percentage of people who followed through with a click after seeing your link in their search results. This stat provides insights into whether or not web surfers find your listing relevant enough to investigate further.

If low CTRs are haunting you despite high rankings, it might be time for some introspection over elements like meta descriptions or title tags. Remember, driving traffic towards your site involves more than just securing prime real estate on SERPs; compelling content that draws clicks is equally vital.

Core Web Vitals Metric: Your New Best Friend In The Performance Report

In addition to traditional stats like average position and CTR, there’s now increased focus within SEO circles around Core Web Vitals Metrics – factors deemed crucial by Google for overall user experience. This includes measurements such as Largest Contentful Paint (LCP), which measures loading speed; First Input Delay (FID), assessing interactivity; and Cumulative Layout Shift (CLS), evaluating visual stability. You can delve deeper into Core Web Vitals Metrics over at web.dev.

Key Takeaway: Google Search Console’s performance report is a goldmine for SEO strategy, but it’s not as simple as it looks. The average position metric considers all listings, not just clicked ones, and CTRs reflect the relevance of your content to searchers. Plus, don’t forget about Core Web Vitals Metrics – they’re critical for user experience.

The Value of Keyword Data from Google Search Console

This information has the potential to turbocharge organic traffic and optimise website performance.

Your first task? Understand how GSC offers insights into keywords driving traffic to your site. It unveils what search terms users are entering into Google before landing on your webpage. Grasping these patterns allows you to tailor your content more closely to user intent, increasing the chances of attracting relevant visitors.

Gearing Up: Using GSC Keyword Data for Content Marketing

Integrating keyword data from GSC into content marketing efforts can yield stunning results in lead generation and customer engagement. Analysing this information gives insight into topics resonating most with audiences based on their searches.

This understanding empowers businesses to craft targeted blog posts or articles addressing those specific queries. For example, if ‘digital marketing strategies’ frequently appears as a top query leading people to an advertising agency’s website, it would be smart to create comprehensive guides around digital marketing strategies.

Besides inspiring topic selection for fresh pieces of content, keyword analysis also helps spot opportunities for updating existing materials on the site. If certain pages rank well but have low click-through rates (CTR), revisiting and tweaking these pages using relevant keywords could boost visibility and CTRs.

Tackling Anonymised Queries in GSC Head-On

An essential aspect of working with keyword data in Google Search Console is recognising its limitations due to anonymised queries – instances where particular search terms aren’t disclosed primarily because they’re kept under wraps by Big Brother himself. These often appear as ‘(not provided)’ within reports.

No need to panic though. While at first glance, this might seem like hitting a brick wall, there are ways around it that allow meaningful interpretation without infringing upon privacy rights. One approach involves examining broader trends rather than focusing solely on individual missing words. For instance, noticing consistent growth in organic traffic despite having numerous anonymised queries suggests ongoing improvement regardless of not knowing every single term contributing to such progress.

Key Takeaway: Google Search Console (GSC) is a treasure trove of keyword data that can supercharge your content strategy, boosting organic traffic and site performance. By understanding user search patterns, you can tailor content to meet their needs. Don’t let anonymised queries throw you off; look at broader trends instead.

Step #1: Grasping the Accuracy of Average Position Metric

The average position metric in Google Search Console (GSC) is a key player when it comes to gauging your website’s standing on search engine results pages (SERPs). However, getting a firm handle on this data requires an understanding of how GSC does its calculations and presents these figures.

Misconceptions Demystified

A common myth surrounding the average position is that it represents your site’s ranking for specific keywords. The truth? It reflects an aggregate value based on all queries leading to your site being displayed in SERPs – impressions included, even if they didn’t result in any clicks.

Decoding Average Position Data from GSC

To accurately interpret average position data, you need to recognise its broad nature. This figure isn’t necessarily indicative of rankings for high-traffic keywords but rather provides a general overview across various search terms.

To get more granular insights into keyword-specific positions, filter the performance report by individual queries or pages. You’ll gain clearer insight into how well specific content performs relative to certain search terms.

I recommend looking at both sides: broader overviews as well as detailed analysis.

Gaps Between Observed And Reported Rankings

If you’ve noticed discrepancies between observed rankings during manual searches and those reported by GSC’s average position metric, know that several factors contribute:

Data Aggregation: This plays out here too with outliers having very low or high positions skewing overall numbers.
Personalisation: Your personalised SERP could differ significantly from what others see due to their user behavior, location, etc.

Cracking the code on Google Search Console’s average position metric. It doesn’t just reflect keyword rankings, but an aggregate value of all queries. For a more detailed analysis, filter by individual queries or pages. #SEO #GoogleSearchConsole Click to Tweet

Technical SEO Insights from GSC

GSC provides a wealth of knowledge for managing the technical side of your website’s SEO, from canonical URLs to disavow links and beyond. From link building to canonical URLs and disavow links, it has got you covered.

Link Building with GSC: The Power Play

In the world of digital marketing, backlinks are gold. But not just any backlink will do; quality matters over quantity here. With GSC at your disposal, sifting through potential linking sites becomes less daunting and more strategic.

Gone are the days when guesswork was involved in identifying suitable websites for inbound links. Thanks to the ‘Links’ report provided by this tool, now one can easily spot opportunities while keeping an eye on existing ones. It’s all about making informed decisions.

Avoiding Duplicate Content with Canonical URLs

If there were awards given out for common issues faced by websites worldwide, duplicate content would be taking home quite a few. Multiple versions of the same page indexed by Google often lead to confusion as to which version should get priority in search results. Enter: Canonical URLs. These guys tell our friend Mr. Google exactly which version he needs to focus on – problem solved.

With the ‘URL Inspection’ feature available within the console itself, webmasters can check whether their pages have been correctly identified or not, giving them complete control over how they want to present their site online.

Navigating Disavow Links Using GSC: A Lifesaver Tool

Sometimes things don’t go according to plan; despite best efforts, some undesirable backlinks might find their way into your profile, potentially harming your reputation amongst major search engines, including Google. That’s where the ability to disavow comes in handy, allowing users to remove harmful external sources affecting performance negatively via its built-in tools.

To successfully achieve this:

Login into Your Account > Webmaster Tools > Dashboard > Site Configuration > Crawler Access > Remove URL tab
Select “Create new

Key Takeaway: Google Search Console is your best mate in the SEO game, offering a goldmine of insights for technical aspects like link building and avoiding duplicate content. It’s about making informed decisions, not guesswork. Even when things go pear-shaped with unwanted backlinks, GSC has got your back.

Strategy #1: Bolstering GSC Data with Third-Party Tools

Your initial move is to take the data from Google Search Console (GSC) and magnify its potential.

Here’s how you can enhance your understanding of actual search behaviour:

Add SEO Software Integration

In some instances, merging information from tools like Ahrefs, SEMrush or Moz Pro into your GSC data might be all it takes. These platforms offer additional metrics such as keyword difficulty and competitor analysis.

If you find a gap in understanding user intent behind search queries or identifying new opportunities for content creation based on popular keywords within your industry niche, these integrations could fill that void.

Data Visualisation Enhancement

Sometimes raw data can be daunting due to volume and complexity. This is where visualisation tools come into play. Platforms like Google Data Studio and Tableau Desktop allow custom dashboards displaying only the most relevant KPIs tailored specifically for business needs.

You’ll easily track trends over time, identify anomalies, or compare different datasets side-by-side. All these capabilities make the decision-making process faster, easier, backed up by solid evidence rather than mere intuition.

SERP Tracking Platforms

If traditional analytics tools aren’t enough, there are specialised SERP tracking platforms available like AccuRanker and SE Ranking. These services focus primarily on providing accurate ranking positions across multiple search engines, not just Google.

They often include features such as local rank tracking which could prove invaluable if operating within specific geographic regions.

These types of third-party tools, when combined with GSC data, give comprehensive visibility over site performance against competitors both locally and globally.

The combination, using alongside supplementary applications, gives businesses greater insight into their online presence. By leveraging all available resources effectively, one gains valuable knowledge about the audience’s actual behaviour, thus informing smarter strategic decisions moving forward.

Key Takeaway: Don’t just rely on Google Search Console data, mate. Spice it up with third-party tools like Ahrefs or SEMrush for deeper insights. Visualise your data using platforms like Google Data Studio and keep an eye on the competition with SERP tracking services. It’s all about getting a comprehensive view of your online presence to make smarter business decisions.

Decoding Algorithm Updates with GSC Data

Navigating the murky waters of Google’s algorithm updates can be a daunting task. However, armed with data from your Google Search Console (GSC), you’ve got a powerful tool to help chart your course.

Gauging Impacts Through Impressions and Clicks

Your first port of call should be analysing impressions and clicks post-update in GSC’s ‘Performance’ report. Seeing significant fluctuations? It could signal that the update has altered how your site appears in search results or its perceived relevance to users’ queries.

If impressions have taken a nosedive but click rates remain steady, it suggests fewer people are seeing your site listed, yet those who do still find it relevant enough to visit.

The Power Of Page-Specific Analysis Post-Update

Digging deeper into page-specific metrics using GSC is like having X-ray vision when dealing with algorithm changes. This level of detail allows for targeted strategies aimed at individual pages rather than blanket approaches which may not yield desired outcomes.

A sudden traffic drop on certain pages might indicate they’re out-of-step with recent updates while improvements suggest compatibility with new ranking factors introduced by Google.

Parsing Changes In Query Performance With Updated Algorithms

In addition, tracking query performance becomes crucial after an algorithm change as shifts here hint towards any potential reinterpretation between user searches and webpage content due to updated algorithms.

Insights From Enhanced Reports And Messages For Swift Rectification Measures

Armed further by enhanced reports within GSC providing actionable advice based upon detected issues related specifically towards core web vitals, mobile usability, etc.; webmasters now possess tools enabling prompt rectifications before adverse effects set deeply into organic traffic flow patterns.

Note:

To make sense effectively from all these signals provided through GSC during such turbulent times requires patience along with meticulous attention-to-detail approach ensuring every aspect gets covered adequately resulting ultimately in maintaining ideal search visibility despite constant alterations brought about via regular Google’s algo-updates.

Key Takeaway: Google Search Console (GSC) is your compass in the stormy seas of Google’s algorithm updates. It helps you read the winds of change, with impressions and clicks as key indicators. Page-specific analysis offers an X-ray view into how individual pages fare post-update, while tracking query performance uncovers shifts in user search intent. Enhanced reports offer actionable insights for quick

FAQs in Relation to How Accurate is Google Search Console

How accurate is Google Search Console clicks?

Google Search Console’s click data is generally reliable, but it may not align perfectly with other tools due to different tracking methods and definitions of a ‘click’.

Is Google Search Console real?

Absolutely. Google Search Console is a legitimate tool provided by Google that helps understand your website’s performance in search results.

Which is better: Google Analytics or Google Search Console?

Both have their merits. While Analytics provides detailed user behavior data, the Search Console offers unique insights into search visibility and technical SEO aspects.

Why does Google Console and Google Analytics data never match?

Data discrepancies can occur due to factors like time zone differences, JavaScript blocking, or differing ways each tool defines metrics such as ‘sessions’ versus ‘clicks’.

Conclusion

Decoding Google Search Console can seem like a complex task, but it’s not.

It’s an invaluable tool for understanding your website’s visibility on Google and improving your SEO strategy.

The data discrepancies between different analytics tools such as Google Analytics and Search Console are normal due to factors like time zone variations and JavaScript blocking.

A deep dive into performance reports provides key metrics that inform our SEO efforts.

Keyword data from GSC is a goldmine for shaping content strategies and driving organic traffic, despite some limitations with anonymised queries.

The average position metric might differ slightly when you check rankings yourself versus what GSC reports, yet it remains largely accurate.

GSC also offers insights into technical SEO aspects including link building, canonical URLs or disavow links – making it essential in every digital marketer’s toolkit.

Leveraging third-party tools alongside GSC data can provide more comprehensive insights into actual search behaviour.

Navigating algorithm updates becomes easier with the wealth of information provided by this powerful tool known as Google Search Console.

If all these details about how accurate is Google Search Console have piqued your interest in optimising your online presence, we at Australian Internet Advertising are here to help you with any issues to do with your online visibility. Get in touch with our SEO team today. Click here to find out more about our SEO services.

About The Author

William Polson founded Australian Internet Advertising in 2013 and has over 12 years of experience immersed in Digital Marketing.

With an in-depth level of digital marketing knowledge, William has been sort after by and worked for, many large national brands including Subaru, Blooms The Chemist, and Nova 96.9.

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4.8

Ivan Fizae

August 2023

To AIA , to there awesome staff and prompt service I cannot fault . At first I was hesitant but they were so fulfilling to all the questions I had and all the concerns I had . I would call them up to 2 times a day and annoy the hell out of them but they were all friendly and great at getting results . Thank you for setting me up with my business and I’ll definitely be back in the future . Thank you again to all the amazing stuff and billy , kindest regards Ivan !

Greg SINIAN

July 2023

Thank god for these guys! I asked our adwords guy to pump our budget and he totally wrecked the whole thing. I did some looking around and found AIA. Literally 1 hour after speaking with Billy and Greg my phones started ringing again! Thank you so much guys I can't recommend you highly enough.

Garry G

June 2023

AIA look after our SEO, Facebook Ads and Google Ads. The results of their efforts have been great. They took the time to learn about our business and have been able to tap into markets and customers we were never able to reach. They are always available to discuss ideas and are agile enough to put together a promotion within 24 hours when needed. We have found AIA to be very professional and when they say they will do something, they do it. We are very happy with our business relationship and are continuing to grow in a very trying time with AIA's guidance and help.

Shervin

January 2023

We reached out to Australian Internet Advertising after being really unhappy and stressed with the marketing company we had signed up with. I spoke to Billy, within 1 hour he turned everything around for us. He has been amazing. I reached out to him on a Thursday. We agreed to sign with him and we had a huge improvement by that weekend . He kept in touch with us until late hours of the night, he has gone above and beyond for us in every way.Words aren’t enough to express my gratitude. We are all so grateful.Thank you

Ramy Fahmy

November 2022

After looking around I decided to give AIA a shot. They had good reviews and when I spoke to Billy the owner on the phone it was clear they new what they were doing. To be honest I didn't expect to get a huge result straight away because I know these things take a bit of time. But almost immediately my sales and booking picked up like crazy. Now 2 months later my SEO traffic has doubled! It's definitely worth paying the higher fee with these guys! I can't recommend them enough.

Julie jasper

October 2022

Polson, you are amazing. thanks for sorting out my email problems which were a pain in my side.

Jody Vanjour

July 2022

I'm so happy we found AIA. We wanted to increase the amount of leads we're getting and have tried 3 other agencies, but none of them were able to scale our campaigns affordably. AIA new exactly what the missing pieces were and from the get go have taken our campaigns from strength to strength. I can't recommend them enough.

Michael Farrelly

July 2022

These guys changed the game for us. Before signing up with AIA it was starting to look pretty bleak but from the day they launched their campaign we've been getting more than double the amount of leads. I highly Recommend Them! Michael - Climax Clinic.

Sujay Jayaram

January 2022

Haven't used AIA Agency before but from our first meeting it was clear that they were a very professional outfit. Despite the timezone difference (we are UK based), we were very happy with the partnership and can recommend them. Well done Sam and Joe!

George Iskander

January 2021

Very happy with their service, always go above and beyond. All developers are onsite and not offshore. Billy, Olivia, Russell and Charlotte are who I have been working with and they have done a phenomenal job. They are fast, responsive, efficient, professional, experienced and reliable. Recommend for company of any size looking to increase their digital foot print.

Ferdi Nel

December 2020

Thanks to the team at AIA! My business nichetc.com.au had been with a number of different SEO agencies over the years but had never managed to get any traction. We now have a lot more traffic coming in than we ever had before and our rankings for all of our primary keywords are moving up quickly. I am also very happy with our new 'lightspeed' site they have built for us. It's the fastest loading site by far and I can't wait to see how that effects our rankings. The team at AIA are definitely ahead of the curb and offer real solutions for businesses so I'm very happy to recommend them.

Jimmy Finnane

December 2020

I approached AIA a month ago to help me with bringing my training business to life. I am so relieved I found such a professional and knowledgeable company. They got my e-commerce website impairmenttraining.com.au up and running in no time. It looks great and is already pulling in more sales then I thought I’d get this early in the piece. Their online marketing skills are second to none! Highly recommend these guys thanks Rossi and team!

Iyall Sundel

November 2020

AIA have taken the time to understand my business before setting up and running my campaigns, I could not be more please with them! I would 100% recommend them to any small business looking to build an online presence. My only regret is not hiring them earlier, their fees are very reasonable and they could have saved me so much time!

Shane Parker

October 2020

This company has been great in bringing in new work for us. Highly recommend you give them a try. Thanks Olivia and team😀

Kenan Brkic

October 2020

I don't leave reviews often but this one is definitely deserved. I have been through a few marketing agencies however none have worked. Australian Internet Advertising have put my campaign live today, and within the first hour I have already received inquires about my business. Cannot thank Olivia and Bill enough. I have already referred 3 other businesses to use there services. Thank you once again

Nathan Gyaneshwar

September 2020

Billy and the AIA team worked well directly with my team here at Marketboomer to deliver on our project. They have a deep understanding of complex digital marketing issues and were able to advise us the best path through them. Focused on the numbers that deliver the results.

peter nakhla

September 2020

Wow after trying so many different agencies and getting average results AIA has turned out to be the best decision I ever made. After crunching the numbers 6 months in we are making 4x roi profit from google ads and 11x roi profit from Facebook ads. I highly recommend AIA to anyone who wants a serious digital marketing company (except other competing builders!) keep up the good work guys. - Peter Monument Projects

Blooms The Chemist

September 2020

We have had AIA running our Google and Facebook ads for all of our stores for over 2 years and we can honestly say that we could not be happier with the results. They are always reliable, ready to answer any questions that we have and their campaigns have provided us with an amazing return on investment. Highly Recommended!

Info Mailbox

September 2020

Our team at Paper Bark Films have have had a great experience with AIA after being messed around by a number of other agencies. Bill and the team have been great to deal with and I am thrilled with the results.

Zoran Tasevski

August 2020

Great team to work on your online marketing strategy. Billy is very knowledgable and very liberal with his experience but most of all very fair and reasonable. Great partner to work with in building your online business!

Nate Mansfield-du Toit

August 2020

Blessings to Billy and the team! Although I have been somewhat annoying in my constant nagging for free advice Billy never turned me away! He is patient and kind and it reflects through his team and business! It's a pleasure working with the team here and refreshing to do business with locals. More importantly; Locals who understand our culture and work ethic expectations.

Jay Parker

July 2020

Billy and his team know their stuff. First day we had 3 booked jobs. They got our campaign up and running and generating revenue in 3 days.

National Car Brokers

June 2020

Ive been dealing with website marketing companies for years. From low level to huge brand names with huge fees. All hoping for them to deliver what they said they would. All i got were atlases when i was promised the world. My experience with AIA and Billy and his team was the complete opposite. Ive been so impressed with his work ethic, attention to detail and truly caring about my business. They have gone above and beyond on many occasions. They have delivered results far exceeding my expectations . The problem i now have is that i cant keep up with the leads. AIA has built so much trust with me that i have given them all of my marketing from facebook, Google Adwords, Youtube, Remarketing, Instagram, form design, ad creation to webhosting and will now get them to do SEO. I wont go anywhere else for anything. No hesitation recommending AIA to anyone.. Chris David . Director. National Car Brokers

Susannah Kerr

May 2020

These guys have been great. Straight from the get go Billy helped with some useful advice. I have hired them to run a Facebook campaign and been very happy with the results so far. We are getting around 10X return on our ad spend. Billy has always been super approachable and helpful and has been an absolute pleasure to work with. Susannah - M DREAMS Shoes

christine GEORGE

May 2020

I was really worried when I signed up with AIA because I am only a small business. The results from my Google and Facebook campaigns have been amazing! I highly recommend them for anyone who is looking to get great results.

Dive Newcastle

May 2020

By far the absolute best experience Ive had with an agency. Its so refreshing to finally have found a business that knows what their doing and comes through with the results. I had recently tried a campaign with a large agency and paid huge fees and I was very disappointed by the lack of results. As soon as AIA took over our Google ads our online sale went up by nearly 9x! I can't recommend these guys enough. Jim, Dive Newcastle

Maria Xynias

May 2020

Maria here from Ladies Running Errands. I've been with AIA for going on 5 years and only just realised I'd never written them a review! These guys have been amazing. I had all of my Google Advertising with Yellow Pages. As soon as I stopped it with them and AIA took over I noticed a massive difference to the amount of enquiries we started getting. AIA has also helped with the design and development of my website, and social media advertising. Always on call and ready to help, the web design was seemless and looks fantastic it was exactly what I wanted. And the leads just keep coming in! With the Help of AIA I have been able to Build a Franchise and I am well on my way to hitting my target of 10 franchises sold in 10 years. AIA have been great and I Highly highly recommend anyone looking for Google Ads, Facebook, website design or development help.

Piers Hill

May 2020

We (The Shirt Butler) have recently completed our 2nd month of using AIA's following services: Google Ads Management, Facebook Ads Management & SEO. Our Google Ads account was quickly optimised and is producing more leads than ever. Very happy with the work done by Hendri on the account so far. Definitely good value for money. Our Facebook Advertising has taken a little longer to gain traction as we have endeavoured to get the right combination of audience, placement and content. AIA have had no problems spending the necessary time trying mutiple campaigns in order to get this right. We think we have now found the right combinations and are now optimising and ramping up spend in this area. So far the 3rd month is looking good. Thanks to Heidi for her efforts here. Again definitely good value for money. SEO is the area which I have given the least focus and that I find the most difficult to measure, hence 4 stars not 5. We will be focusing on SEO this month and I will return to update. I am hoping that with focus it will be as good value for money as the other two services and that I can update to 5 stars.

Jason Ryan

May 2020

AIA Have been amazing. Since signing up with them about 8 Months ago our revenue has gone up 10 fold. They know what their talking about when it comes to marketing on Google Ads and Facebook. Also their developer has helped immensely on our Shopify site to help us scale without too many headaches. I highly Recommend them to anyone wanting their business to get some serious growth! - Jason, Hillview Farms

Kinsley Denning

March 2020

I've been with Billy at AIA for over 5 years. I started with a small start up slate roofing company NSW Slate Roofing which quickly grew thanks to the success of the online campaigns. 3 years ago I also started a second business City 2 Surf Roofing which, again, has exploded. We have more quotes than we can manage. I can't thank Billy and his team at AIA enough! Their Google Ads and SEO knowledge is second to none! I highly recommend them. Kinsley Denning

Iris Yu

February 2020

From the very first call with Billy, I knew AIA would be the right company to handle LTrent Driving School's google ads and SEO. Billy has helped us reduce our cost per lead and cost per conversion overall and has nearly doubled our organic traffic. He has always been very accomodating and will go above and beyond for us. Thanks Billy and Rossi for all your work and we look forward to continuing to work with you!

Trish Wise

February 2020

The most helpful and effective online marketing company around. They know how to get results. Their websites and online marketing techniques are eon point. They even take the extra time to help with my desktop and IT issues! Highly recommended.

Kenan Brkic

February 2020

Castaly Haddon

February 2020

Tight, targeted advertising. We were overwhelmed with leads, choked the campaign after 24 hours down 80% and still delivered +$25K of sales on a budget of $8 a day over a long weekend. Phenomenal results. Can't speak highly enough of AIA who deliver results through expertise. No BS. Created an integrated values-based marketing strategy, focused on quality content that targeted our ideal customer and with AIA's help constructed a website that converted, and then let loose with the online digital advertising campaign. Months in the making, just days to get amazing results. Holy Moly! Imaging being overwhelmed with leads? What a great problem we created! Can't recommend these guys enough. They go the extra mile, know their stuff and won't waste your time or money. Stop stuffing around with pretenders, ring AIA and talk to Billy.

au carpet

January 2020

our project manager Hendri Hendri is a excellent communicator, we are very happy with his service.

Richard Brice

January 2020

We would like to thank Hendri for his continuing support for the last 3 years with our google Adwords campaign, always responsive and happy to help. Richard B.

Australian Scaffolds

November 2019

I highly Recommend AIA. My Google Ads campaigns had been running for years with the help of Google employees. After speaking to Billy from AIA I could see that there were some opportunities for us to be able to track the amount of phone calls and emails we received fromt he camapign so we could try to improve the campaigns performance while tracking the results accurately. Since having given AIA the management of our Google Ads the cost per enquiry has gone down by more than 60% From $152 per enquiry down to $48 per enquiry. We are now getting more than double the business fromt eh same budget. Australian Internet Advertising has also recently launched our new e-commerce site and we are very happy with it. It was a large job and the guys there had great communication and got the job done is a reasonably short period of time. Thanks Guys Keep up the good work.

Xavier Foubert

November 2019

Our recent dealing with Australian internet advertising and its marketing team (especially Heidi)was excellent. We had never done a facebook campaign so they took the time to explain in detail how it worked and the costs involved with great transparency. In no time the campaign was underway with results coming in within the first week. In a period of 2 months we received over 250 leads which converted into about 40 sales. Their great communication, professionalism and friendly approach made it an enjoyable experience. We have no hesitation in recommending Australian internet advertising to anyone doing a facebook or other internet campaign.

Mila Valdemarin

October 2019

After running Swimming Pool & Spa Warehouse for over 10 years I've never been happier with the results from a google ads agency. Our phone have been ringing off the hook and we have made more sales then I can remember making in the last 7 years. I'm finally able to relax knowing that these guys know what their doing. Mike - SPSW

OBfive Skateboards

September 2019

Cant thank Billy and the team at AID enough for all of the amazing work that they do. From the very first phone call I made with them, Billy mapped out a plan that he thought would work for us. After executing the plan for a couple of months we had achieved above and beyond our expectations. Like most small business, every dollar spent on the business needs to be accounted for. I highly recommend AID and the work they do for us, it is definitely money well spent.

Tony Herbert

September 2019

Very happy I found these Guys!!!! They did a few small tweaks on our online presence, and as a result I'm getting twice as many customers than before... Highly recommended!!!

D'Mamma Pizza

August 2019

We would recommend to anyone looking for business Google Ads. We have been using for Google Ads and they have been getting more clicks and custumers. They also do a good job of setting up the ads well in combination with a landing page that has a good conversion rate(very important) from the start so we hit the ground running. Thank you very much Hendri AIA.

Sheoak Cafe

June 2019

Heidi has been extremely helpful with our Facebook campaign.From the beginning she explained in great detail how the campaign worked and was always transparent and available to answer questions.At times she was more excited that me about the campaign and came up with great ideas that made it extremely successful generating over 200 leads and many bookings.I have no hesitation in recommending Australian Internet Advertising

Enercell Airconditioning

April 2019

I cant thank Heidi & Billy enough for the huge effort they have put in to help us build our business. We pretty much started from nothing & have built our company in words that cant describe. Always fast at responding to all my enquires & needs. Definitley would recommend AIA to anyone that wants their business to grow.

Karl Nicholls

February 2019

Hendri and his team at AIA is very experienced and they have excellent communication skills, I have been extremely happy with the results I am receiving off my google campaigns, I highly recommend these guys!! , thank you . Karl

Vitaliy Gorb

January 2019

These guys are magicians! I was getting maybe 2 or 3 leads per day max. After AIA took over it took a week or so but now I'm getting 10 or more per day! Yesterday I got 12 leads. One of the Google campaigns had a cost per conversion of $8.00. I highly recommend them.

Mark Weir

December 2018

My company has used several 'big' names in the industry for AdWords management over the past several years, however our growth remained minimal. Enter AIA and Billy Polson, by the end of our second month with them all metrics were up including the most important one, sales which grew over 22% month on month. The icing on the cake was the cost of conversion actually decreased, making the campaign even more profitable. (Every $1 spent returned around $4 in sales). At the time of writing these types of results show very sign of continuing.

Zaks Render

November 2018

I would highly recommend Australian Internet advertising to anyone who is looking into a SEO and google adwords campaign. I have had a lot of interest and conversions for my business. This has been a real boost for my business and I’m extremely happy with all the work that I’ve had opportunities with!!!. There has been a massive improvement in my business! I had inquired with many company’s for advertising and SEO but I was never really sure, until I spoke with Billy Polson from Australian internet Advertising. He made everything so clear and understandable, and has stepped me through the whole process. I am very glad I used you guys,would recommend 100%. Thanks again

David Mayman

September 2018

AIA helped us with our Facebook campaign for a new flight school. They were able to achieve a cost per lead of about one third when compared to the previous agency we were working with. We continue to work with AIA on all our digital campaigns and I highly recommend them.

Brendan Maclean

September 2018

I signed up with Billy Polson from AIA to build a website and run some Facebook ads. I was apprehensive initially as it was a new business and I didn't want to burn valuable capitol without getting a return. It was crucial that this campaign worked for me. Billy and his team built the site in no time and the campaign has been extremely effective. I currently am getting over 11 X return on my investment, have hired 2 people and moved to a larger office! I highly recommend these guys for anyone wanting to grow their business with a reliable stream of leads.

john sosinka

July 2018

These guys are really good - they helped increase my adwords presence and conversions, plus saved me money while doing it. Definitely give them a chance.

Rob Bult

July 2018

Billy and his team have been fantastic so far. We have a lot more to do and Im confident that they are the right team to do it, So far my ROI from Google adds run by AIA is 10 x my outlay and Im very happy

Steven Kugel

June 2018

I have marketed my business on the internet for about 12 years now. Over the years, I’ve learnt this industry offers great potential for all businesses but it tends to be full of big talkers and black magic specialists. These people can cost you a lot of money, and cause long term damage to your brand with Google and other platforms. Recently, being dissatisfied with my a provider who again promised the world, I went looking for another Company to provide the winning formula. As always, I ran into the big talkers and spin merchants who promise a lot but deliver very little. Then I found Billy. I liked him over the phone so I decided I would meet him at his office. When I walked in, I noticed Billy had a modern, tidy and orderly office with a number of people hard at work for their clients. I then sat with Billy in front of his computer and he then took me through the systems available to him and how he goes about improving results. He seemed confident that I could achieve a better return on our marketing spend but he made no big promises. He only proposed a common sense, measured and methodical approach and so I went for it. One of the best things Billy said to me was that with other companies, a monthly fee would only buy a certain number of man hours – then work would stop. Billy said he would spend as much time as was required to improve my results. And he has been true to his word. He has spent a considerable time on our campaigns and had already produced terrific results within the first two months with far more clicks at a far lower cost. We are now overrun with work – which is a different but far better problem to have. Not only has Billy worked the file, but he calls me regularly to let me know what’s working and producing results and what’s not. He then gives me alternate courses of action available. For instance, our first Facebook first strategy didn’t appear to be working as hoped so discussed that with me and we changed course. That change had the effect of reducing his monthly fee by half! Who does that?? Honesty and competence – a very rare mix but very much admired and appreciated. I commend Billy to anyone. Regards, Steven Kugel The Insolvency Experts

Brett Cooper

June 2018

I have been in business on my own for 19 years. My old fashion advertising gradually stopped working. Billy contacted me via email and upon speaking with him and his colleagues I decided to give them a go. I have received more genuine work leads than ever for a lot less than my original spend on advertising. The internet is not my strong point , Billy and his crew have taken care of everything. Thanks for all your work. Brett Cooper. North coast cladding

Lawrence Debono

April 2018

got a great return on my investment with these guys since we started up with them ... always helpful nothing to hard

Ainsley Poulos

March 2018

Very happy with the results. Consistent and reliable. Also the customer service is really great.

See All Reviews

How Reliable is Google Search Console?

Table of Contents:

Decoding Google Search Console: A Comprehensive Guide

A Deep Dive into GSC Data and Its Significance

Contrasting GSC with Other Analytics Tools

The Purpose and Functionality of Google Search Console

Navigating Through The User Interface Of Google Search Console

Laying Down Your Foundations: Setting Up A GSC Account

Unravelling Data Discrepancies Between Analytics Tools

Javascript Blocking Culprits And Their Impact

Deciphering Performance Reports in Google Search Console

Average Position: The Nitty-Gritty

Digging Into Click-Through Rate (CTR)

Core Web Vitals Metric: Your New Best Friend In The Performance Report

The Value of Keyword Data from Google Search Console

Gearing Up: Using GSC Keyword Data for Content Marketing

Tackling Anonymised Queries in GSC Head-On

Step #1: Grasping the Accuracy of Average Position Metric

Misconceptions Demystified

Decoding Average Position Data from GSC

Gaps Between Observed And Reported Rankings

Technical SEO Insights from GSC

Link Building with GSC: The Power Play

Avoiding Duplicate Content with Canonical URLs

Navigating Disavow Links Using GSC: A Lifesaver Tool

Strategy #1: Bolstering GSC Data with Third-Party Tools

Data Visualisation Enhancement

SERP Tracking Platforms

Decoding Algorithm Updates with GSC Data

The Power Of Page-Specific Analysis Post-Update

Parsing Changes In Query Performance With Updated Algorithms

Note:

FAQs in Relation to How Accurate is Google Search Console

How accurate is Google Search Console clicks?

Is Google Search Console real?

Which is better: Google Analytics or Google Search Console?

Why does Google Console and Google Analytics data never match?

Conclusion

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