Ad retargeting is a key concept in digital marketing, and is a great way to boost the success of a Facebook advertisement, Google ad, or any other ad on social media or the internet.
In ad retargeting, you can serve an ad up to a specific audience – such as a person who has visited your eCommerce website, but has not yet made a purchase. Used properly, this type of ad can boost engagement rates by up to 400% or more.
So, can you do this on Facebook? The answer is “yes,” and it’s one of the most effective ways you can bring in new customers or increase sales from previous customers. You can create an ad that targets them specifically – and you can do this using their email address!
Email lists are a very powerful tool for Facebook Ads. Using an email list, you can create a custom audience and target them with specific messages and ads that will help you boost your conversion rate.
In this guide, we’ll discuss how you can target Facebook ads at someone using just your email, and discuss the benefits of doing so.
How Does Facebook Email Matching Work?
So, can you really target a single person with a Facebook ad using just their email? Yes! But why target just one person? Using Facebook Ads, you can use one or more email addresses to create a custom audience.
If you use an email marketing tool like MailChimp, chances are that you’ve already got a large email list, so you can just enter these emails into Facebook and serve up targeted ads directly to those customers!
The way it works is simple. Most people who use Facebook have an email address – or multiple email addresses – linked to their accounts.
So when you use the Facebook Audience Manager to upload their email addresses and create one or more Facebook custom audiences, Facebook can match email addresses to individual Facebook users.
Then, when it finds a customer match, it will be added to a targeted audience based on your email address.
How Do I Import An Email List Into Facebook And Set Up Ad Targeting?
It’s easy to import an email list into Facebook and create a custom audience to target your ads. Here’s a quick, step-by-step overview of the process.
- Go to Facebook Ads Manager and log in with your Facebook account.”
- Click on the upper-right corner of the menu and click “Audiences.”
- Click “Create Audience” and then “Custom Audience” from the drop-down menu.
- Select the “Customer List” button.
- Click “Download List Template.” You can choose to download a template for a customer’s email, phone number, first and last name, and a number of other identifiers.
- The template will be downloaded as a .TXT or .CSV file. Then, you can enter the email addresses and other information of each user you would like to target.
- Once you’re finished filling out your template, you can simply upload it to Facebook Ads. Then, you need to give your audience a name based on what type of audience you’re creating(such as Email List Audience), and confirm its creation.
You can repeat this process to create multiple custom audiences. Then, you will be able to create ads and landing pages that can be specifically targeted to these individuals – and boost your conversion rate dramatically. For more information, you can consult the official Facebook custom audience page.
Is It Worth Creating Custom Email Audiences On Facebook Ads? The Benefits
It may seem like it’s a lot of work to import email lists and other personal information into Facebook Ad manager. But the process is actually quite simple, and it’s definitely worth it. Why? Here are a few benefits.
1. Maximise your ad budget
If you market your products or services to people who have shown interest in the past (signing up for your email newsletter), for example, they’re much more likely to convert into paying customers compared to a generic audience. This means that you can do a lot more with each marketing dollar you spend on Facebook Ads.
2. Use lookalike audiences to get new leads
One powerful tool Facebook Ads provides is the ability to automatically generate “lookalike audiences.” In other words, Facebook can look at a custom audience created using email addresses from your email newsletter – and then create a new audience that is similar in age, income, demographics, interests, and more. This allows you to quickly generate a new audience while still maximising the effectiveness of your ads.
3. Bring previously-qualified visitors back to your site
Just because a customer doesn’t make a purchase the first time they visit your site doesn’t mean they’re not interested in what you have to sell. And by using email targeting or other custom audience targeting methods, you can bring back people who previously visited your website but didn’t convert – making it more likely that you’ll make a sale!
4. Create more effective ads
There are many unique and interesting ways to use custom audiences to create more effective ads on Facebook. For example, you could create a Facebook ad and then target it at customers who have previously purchased an item from your store, thanking them for their loyalty and offering a 10% discount on their next purchase.
Need Help Managing Facebook Ads? Australian Internet Advertising Is Here For You!
We understand that managing email lists, Facebook Ad Manager, and all of your other internet marketing tools can be complex, challenging, and time-consuming.
So don’t go it alone! At Australian Internet Advertising, our expert marketers can help you save time and money, and get the most out of your ad budget. Contact us online or give us a ring at 1300 304 640 to get started.
