eCommerce / Water Sports & Wetsuits

Sharkskin — Meta Ads at Scale

Premium Brand at Scale — $172K in October Sales

Sharkskin is a premium Australian water sports brand selling wetsuits, board shorts, and thermal gear. With significant ad budgets ($50K+/month), they needed a sophisticated seasonal strategy to maximise returns across key promotional windows while maintaining brand positioning.

+$172K

$172,739 in October sales from $54,787 ad spend — 3.15 blended ROAS

+3.67x

Halloween Sale outperformed Summer Sale with 3.67 ROAS vs. 2.25 ROAS

+$10-12K

Successfully executed BFCM campaigns at $10–12K daily spend

+3.15x

Blended ROAS across all October campaigns

Platforms Used

•Meta Ads Manager
•Google Ads
•Klaviyo

Services Outline

•Meta Ads Management
•Seasonal Campaign Strategy
•BFCM Planning

Sharkskin — Meta Ads at Scale screenshot 1

Sharkskin — Meta Ads at Scale screenshot 2

The Challenges

1.Managing significant ad budgets ($50K+/month) with sophisticated seasonal strategy requirements.

2.Maximising returns across key promotional windows while maintaining premium brand positioning.

3.Scaling daily spend to $10–12K/day during peak BFCM periods.

Our Solution

We built a comprehensive marketing calendar covering Summer Sale, Halloween, Black Friday/Cyber Monday, Boxing Day, and Australia Day campaigns with a multi-phase BFCM strategy.

Annual Promotional Calendar

•Comprehensive calendar covering all key promotional windows.

Multi-Phase BFCM

•Lead gen tease (Nov 1–14), early subscriber access (Nov 16), public launch (Nov 17), scaled through Cyber Monday.

Event-Driven Creative

•Shifted from generic summer sale messaging to themed, urgency-driven promotions.

Sharkskin — Meta Ads at Scale screenshot 3

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