Glow Groom is an eCommerce brand specialising in cat and dog tear stain remover products. They were experiencing ad fatigue and rising costs and needed to revitalise their Meta Ads performance, particularly around Black Friday and Cyber Monday, while working toward ambitious ROAS targets.
78% increase in ROAS within 14 days of optimisations (from 2.70 → 4.81 ROAS)
Last 7 days delivered an excellent 6.0 ROAS — $6 back for every $1 spent
AOV jumped from $60 to $149 — a 148% increase driven by promotional bundling
12% drop in CPR through targeted campaign refreshes
Platforms Used
- •Meta Ads Manager
- •Shopify
Services Outline
- •Meta Ads Management
- •Promotional Campaign Strategy
The Challenges
Our Solution
We refreshed the sales campaign with new audience targeting tailored to pet owners, launched a Click Frenzy promotion to reignite algorithm learning, and rolled out BFCM-specific ad creative showcasing the tear stain remover products.
Audience Refresh
- •Refreshed targeting using Andromeda's framework to reach engaged pet owner audiences and combat ad fatigue.
Click Frenzy
- •Launched Click Frenzy promotion (Nov 12–14) to reignite algorithm learning and purchase signals for the product range.
BFCM Creative
- •Rolled out Black Friday and Cyber Monday-specific ad creative featuring Glow Groom's cat and dog products with reallocated budget.
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