Flowers For Everyone Shopify Website & Custom App
Flowers For Everyone is one of Australia’s most recognised flower delivery and gifting businesses, offering premium arrangements and gift options across the country.
Despite their strong brand presence and large customer base, their previous digital infrastructure was holding them back. An outdated website, inefficient back-end systems, and a checkout flow not tailored to gifting led to operational bottlenecks and missed revenue opportunities.
They needed more than just a website redesign, they needed a full-scale digital transformation. That’s where Australian Internet Advertising came in.
PLATFORMS USED
- Shopify (Plus)
- Custom Application Layer
- Google Analytics
- Klaviyo
- Semrush
- Third-Party Courier & Delivery Systems
Services Outline
We delivered an end-to-end digital solution that not only modernised Flowers For Everyone’s online presence but transformed the operational heart of their business:
- Shopify Website Migration – Complete rebuild on Shopify, optimised for speed, SEO, and mobile experience
- SEO Migration – Safe and strategic migration of thousands of indexed pages to preserve search rankings
- Custom Checkout Development – Built a gifting-specific checkout experience, including delivery date selection, recipient details, and personalised message handling
- Custom App Development – Developed internal tools to manage order flow across over 10 florist workstations, including same-day delivery automation
- Operational Integration – Seamless syncing with third-party delivery and logistics platforms
- Email Marketing Setup – Klaviyo flows to nurture customers, recover abandoned carts, and drive repeat purchases
Integrations
- Shopify (Plus) – eCommerce platform with flexible customisation
- Google Analytics – Performance measurement and behavioural analysis
- Klaviyo – Email and SMS flows
- Custom API Integrations – Florist workstations and logistics automation
- Semrush – SEO management
- Tag Manager – Streamlined event tracking
Challenges
When Flowers For Everyone engaged us, they were facing several critical limitations:
- Outdated website platform limiting both performance and conversion rates
- Complex SEO migration, involving thousands of indexed pages and high-ranking content
- Lack of gifting-specific features in the checkout, causing friction and abandoned carts
- No operational workflow integration, resulting in manual errors and delays in fulfilment
- Same-day delivery fulfilment relied on inefficient manual processes across multiple florist stations
- Disjointed systems made it difficult to scale or introduce new products or seasonal campaigns
The transformation required a custom strategy, not just technical execution, but a deep understanding of their industry and operational realities.
Results
Since the relaunch, Flowers For Everyone has:
Successfully migrated thousands of indexed pages with zero SEO loss
Zero SEO Loss
Significantly increased checkout conversion rates through custom gifting UX
CUSTOM UX
Implemented a robust same-day delivery system, streamlining operations across more than 10 internal florist stations
Same Day Delivery System
Improved customer satisfaction through faster fulfilment and simplified user journeys
100%
Built a foundation for scalable growth, seasonal promotions, and national delivery expansion
Scalable growth
What began as a website migration quickly evolved into a full-service digital evolution.
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