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    Angel Maternity logoeCommerce / Maternity Fashion

    Angel Maternity

    30% Organic Revenue Growth Year-on-Year

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    Angel Maternity case study hero image - 30% Organic Revenue Growth Year-on-Year

    Angel Maternity needed to grow organic traffic and revenue in a competitive fashion niche where major retailers dominate search results. They needed to rank for high-value commercial keywords like 'maternity dresses' and 'maternity clothes' nationally while building brand authority.

    +30%

    30% increase in organic revenue year-on-year

    +28%

    28% increase in organic traffic

    +#1

    'Maternity dresses' ranking at or near position 1 nationally

    +4.98M

    4.98 million organic impressions and 85.8K clicks across 2025

    Platforms Used

    • Google Search Console
    • Ahrefs
    • Shopify
    Angel Maternity screenshot 1

    The Challenges

    1.Competing against major retailers dominating search results for maternity fashion keywords.
    2.Building national brand authority from a challenger position.
    3.Shifting keyword distribution from positions 4-10 into positions 1-3.

    Our Solution

    We executed a comprehensive SEO strategy focused on non-branded commercial keywords, publishing 24 blog articles during 2025 and acquiring 60 backlinks throughout the year.

    Commercial SEO

    • Targeted non-branded commercial keywords: maternity dresses, baby shower dresses, nursing dresses.

    Content Publishing

    • Published 24 blog articles during 2025, each targeting commercially aligned topics.

    Link Building

    • Acquired 60 backlinks throughout the year, driving steady growth in referring domains.

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