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Angel Maternity logoeCommerce / Maternity Fashion

Angel Maternity

30% Organic Revenue Growth Year-on-Year

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Angel Maternity case study hero image - 30% Organic Revenue Growth Year-on-Year

Angel Maternity needed to grow organic traffic and revenue in a competitive fashion niche where major retailers dominate search results. They needed to rank for high-value commercial keywords like 'maternity dresses' and 'maternity clothes' nationally while building brand authority.

+30%

30% increase in organic revenue year-on-year

+28%

28% increase in organic traffic

+#1

'Maternity dresses' ranking at or near position 1 nationally

+4.98M

4.98 million organic impressions and 85.8K clicks across 2025

Platforms Used

  • Google Search Console
  • Ahrefs
  • Shopify
Angel Maternity screenshot 1

The Challenges

1.Competing against major retailers dominating search results for maternity fashion keywords.
2.Building national brand authority from a challenger position.
3.Shifting keyword distribution from positions 4-10 into positions 1-3.

Our Solution

We executed a comprehensive SEO strategy focused on non-branded commercial keywords, publishing 24 blog articles during 2025 and acquiring 60 backlinks throughout the year.

Commercial SEO

  • Targeted non-branded commercial keywords: maternity dresses, baby shower dresses, nursing dresses.

Content Publishing

  • Published 24 blog articles during 2025, each targeting commercially aligned topics.

Link Building

  • Acquired 60 backlinks throughout the year, driving steady growth in referring domains.

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