It may feel like we’ve been using Android since forever, but the reality is that this mobile operating system has been around for just a little over a decade. The public beta of Android version 1.0 was launched for developers in November 2007 while the first commercial version was launched in September 2008. Since then, Android became one of the most popular and widely used mobile OS in the world and an exceptional platform for mobile apps.
Smartphones nowadays are sophisticated devices that allow us to break from the traditional work setup. You can use your phone to write emails, blog posts, update your social media channels, and even manage your Google Ads campaigns. And, since your phone has become such an integral part of how you do your job, you may be wondering now: can I also use Google Keyword Planner on Android?
Let’s find out!
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Yes, You Can Use Google Keyword Planner in Android, But There’s a Trick
The short answer is that yes, you can use Google Keyword Planner in Android. You will need a Google Adwords account to be able to access it. But, the catch is that you can’t access the Keyword Planner tool from the Google Ads app as sole features, including the ad diagnosis tool are not available.
What you need to do instead is to log into your Google Ads account from Chrome or whatever browser you are using and then switch to the desktop site.
To change to desktop mode on your mobile browser, you need to click on the Menu button in the top right corner of your Chrome browser. Then select Request Desktop Site and the page will change to desktop mode. From here on, you can use and navigate the keywords planner tool just as you would on your computer.
Now that you’ve accessed the Keyword Planner tool from your Android device, you can start exploring it and look for keyword suggestions. As mentioned, the desktop view on your mobile device works just like the one on your computer, so you will be able to:
- Find new keywords
You can look for new keyword ideas that can help you reach prospects who might be interested in your products or services.
All you have to do is enter a few words or phrases or even a URL related to your business and the tool will generate keyword suggestions together with data about the average monthly searches, competition, and top of page bid.
- Analyse the search volume data:
If you already have a list of keywords and you want to see how they might perform, then you can use Google Keywords Planner on Android for that too. You can see the monthly search volumes for your target keywords as well as predictions regarding how your search terms might perform in the future.
- Filter the Results
Now that you’ve done your keywords research, it’s time to sort through the results and create a list of keywords that is more relevant to your business. You can categorise your keywords based on locations, language, search network, and date range. You can go even deeper than this and filter your keywords based on the keywords text (only show you keywords that contain a certain word or phrase,) average monthly searches, competition, and so on.
- Select Your Keywords
You now have a list of keywords that fit your business and audience. But, how do you select the ones that are going to bring the most clicks and conversions to your ad group?
The first step would be to get into the mind of your audience and try to understand how people search for your products or services. Then, you can select your keywords based on a few essential criteria, such as:
- The search volume: The higher the search volume, the more clicks the keyword would get. There is a very delicate balance that you need to achieve here because getting tons of clicks without conversions is not always beneficial. If your purpose is to educate people about your products, then a keyword with a high search volume might help. But, if you want them to buy from you, then you may need to look for more niche keywords that target their needs exactly.
- The competition: Look at the pages that are ranking at the top of the search engines for your keywords. Will you be able to outrank them?
- The intent: Make sure to match your keywords with the search intent of your audience. If they are looking for information about a product but you are just shoving ads in their faces, then you may not get a lot of clicks or conversions.
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