For Australian business owners looking to drive more website traffic and convert browsers into buyers, investing in SEO for your Shopify store is one of the smartest long-term strategies. But one question keeps popping up:
How much does Shopify SEO cost in Australia?
Short answer: SEO services for Shopify typically range from $500 to $5,000+ AUD per month, depending on the size of your store, competition, and whether you’re working with a specialised SEO agency. In this guide, we break down what influences the cost of SEO in Australia, what you can expect to pay, and how to ensure you’re getting results.
What Is Shopify SEO and Why It Matters
Search Engine Optimisation (SEO) helps your Shopify store appear higher in search engine results, especially on Google. Unlike paid ads, organic traffic from SEO is free — but earning that traffic requires strategic work: fixing technical issues, optimising content, improving user experience, and building backlinks.
Good SEO helps small businesses:
- Rank higher for product and category pages
- Generate steady traffic without ongoing ad spend
- Build brand authority and trust
- Compete with larger stores in your niche
Wondering if Shopify is SEO-friendly? Here’s why Shopify is great for SEO.
SEO Pricing: What to Expect to Pay in Australia
There’s no universal price tag, but here’s a general breakdown of average SEO costs in Australia, specifically tailored to Shopify stores:
| Type of SEO Service | Estimated Monthly Cost (AUD) | Best For |
| Cheap SEO Packages | $1,200–$1,500 | – |
| Local SEO for Shopify | $1800-$3,000 | Local businesses or physical stores |
| National SEO Campaigns | $3,000–$5,000 | Growing eCommerce brands |
| Enterprise SEO / Shopify Plus | $5,000–$10,000+ | Large or multi-store setups |
| Hourly SEO Consulting Rates | $100–$300/hour | One-off strategy or audits |
Pro Tip: Shopify-specific SEO is often more cost-effective when managed by an agency experienced in both eCommerce and technical SEO. Not all SEO providers understand how Shopify’s URL structure, app usage, and Liquid templates affect rankings.
Need help identifying issues? Learn how to fix technical SEO issues on Shopify.
What Influences the Cost of SEO in Australia?
Several factors affect how much you’ll pay for your Shopify SEO campaign:
- Website size – More products = more pages to optimise.
- Industry competitiveness – Fashion and supplements are more competitive than, say, niche hobbies.
- SEO strategy type – Local SEO vs. national vs. international.
- Link building requirements – Building quality backlinks takes time and money.
- Frequency of content updates – SEO involves ongoing work, not a set-and-forget task.
- Agency experience – High-performing agencies charge more, but typically deliver better results.
Some business owners opt for “cheap SEO” but end up wasting money on low-quality backlinks or duplicate content strategies that can hurt your rankings long term.
What Do Shopify SEO Packages Include?
Most Australian SEO agencies offer flexible packages for Shopify stores. Here’s what a good package should cover:
- Technical audit (including speed, structure, indexing)
- On-page optimisation for product and collection pages
- Blog content creation and keyword mapping
- Internal linking strategies
- Link building from relevant websites
- Monthly performance reports and insights
Your package may also include conversion rate optimisation (CRO) support, as SEO traffic only matters if it converts. Explore our full Shopify SEO service packages to learn more.
Case Study Highlights: Real SEO Success on Shopify
Australian Internet Advertising has helped numerous Shopify brands amplify their organic reach and online sales through tailored SEO strategies. Here are three noteworthy examples:
Procycles
After migrating three WooCommerce sites to Shopify, we executed a full SEO overhaul:
- Crafted keyword-rich product and category content
- Executed technical SEO improvements (metadata, indexing, mobile usability)
- Implemented a backlink-building strategy to boost authority
Result: Doubled revenue across all stores and saw “massive jumps in organic traffic” within months. See Procycle case study.
Utopia Records
This Sydney storefront transformed into a thriving Shopify e‑commerce site through comprehensive optimisation:
- On-page and technical SEO, plus high‑quality backlink outreach
Outcome: Online revenue doubled within 12 months, with consistent 30% month-over-month growth and #1 rankings for multiple high‑intent terms. See Utopia Records case study.
Sharkskin
Starting with no digital presence, Sharkskin worked with us over four years to build a powerful online brand:
- Long-term SEO focus on product-category visibility and site structure
- Ongoing audits, content enhancements, and link acquisition
Result: Over $4 million in annual online revenue and a dramatic SEO-driven lift in search visibility. See Sharkskin case study.
DIY vs. Hiring an SEO Agency: What’s Right for You?
If you’re tech-savvy and have time to learn, DIY Shopify SEO can be a starting point. You can optimise product pages, write basic meta titles, and install helpful apps. But when it comes to advanced strategies like structured data, technical SEO fixes, and link acquisition—things get complex fast.
| DIY Shopify SEO | Hiring an SEO Agency |
| Lower upfront cost | Faster, expert-level implementation |
| Great for learning basics | Strategy based on proven frameworks |
| Time-intensive with trial and error | Data-driven reporting and accountability |
| Risk of missing hidden issues | SEO + CRO + paid ads integration possible |
If your time is better spent running your business, a specialised Shopify SEO agency can help you grow faster, smarter, and with less guesswork.
How Long Does Shopify SEO Take to Work?
SEO is a long-term strategy. While some small wins (like fixing technical issues or optimising titles) can show impact in a few weeks, real gains take time:
- 3–6 months: Initial traction, better rankings for long-tail and branded keywords
- 6–12 months: Stronger keyword positions, more organic sales and leads
- 12+ months: Dominant visibility in your niche and compounding ROI
This timeline depends on your industry, competition, and how consistent your SEO efforts are.
Hidden SEO Costs (and Risks) to Avoid
Not all SEO services are created equal. Some “cheap SEO” providers promise quick rankings—but cut corners that can hurt your site long-term. Here’s what to watch out for:
- Low-quality backlinks: These can result in penalties from Google.
- Duplicate or AI-generated content: May appear cheap, but often lacks quality or value.
- No reporting or unclear metrics: You won’t know what’s working—or not.
- One-time setup without ongoing updates: SEO is not set-and-forget. Algorithms and competitors are always evolving.
That’s why our team offers transparent pricing, ongoing strategy reviews, and works exclusively with platforms like Shopify where we know the technical nuances inside and out.
Is Shopify SEO Cost Effective?
Yes — especially when compared to the cost of ads.
SEO takes time, but it pays off. You may start seeing traction within 3–6 months, and after 12 months, many stores see 5–10x return on investment. Best of all, traffic from organic search doesn’t stop the moment you pause your budget, unlike paid channels.
If you’re already paying for a Shopify plan, it makes sense to get the most from your platform by investing in visibility.
Curious about Shopify pricing itself? Check out our full guide to Shopify pricing in Australia for a cost breakdown of plans and features.
FAQs
How much does SEO cost in Australia?
Expect to pay between $1,800 to $3,000+ per month, depending on your store size, niche, and campaign goals. Small businesses might start around $1,800, while national campaigns can be $3,000+ monthly.
How much does Shopify cost in Australia?
Shopify pricing ranges from $7 AUD/month (Starter) to $575 AUD/month (Advanced), or more for Shopify Plus. See our Shopify cost breakdown here.
Final Thoughts
Investing in Shopify SEO in Australia isn’t just about ranking on Google — it’s about building a sustainable channel for revenue and growth. Whether you’re a small business or an enterprise brand, a tailored SEO strategy can make all the difference in visibility and ROI.
If you’re ready to grow your Shopify store the smart way, our team at Australian Internet Advertising can help you design a cost-effective SEO campaign that actually delivers results.
Call 1300 304 640 or visit our Shopify SEO Services page to get started.
