How to Grant Access on Google Business Profile

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Granting access to your Google Business Profile or GBP (formerly known as Google My Business (GMB)) account is essential for businesses looking to collaborate efficiently with team members and marketing agencies. Whether you’re looking to add new managers, transfer ownership, or simply understand the different levels of access, this guide provides a straightforward walkthrough for managing your business profile effectively.

Step-by-Step Instructions

Here’s a step-by-step guide to managing user access in Google Business Profile, ensuring that the right people have the right levels of access to your business profile.

Step 1: Find Your Business Profile

To start, sign in to your Google Business Profile account. Make sure you’re using your business’s sign-in information.

Google Business Profile overview page featuring a prominent "Manage now" button, encouraging users to manage their business profile effectively.

Navigate to your business profile which can be done by searching for your business name on Google

Google Business Profile dashboard displaying business information for ABC Company, Inc., with options to edit profile, read reviews, manage services, and view performance metrics.

or by visiting the GBP dashboard directly.

Google Business Profile Manager interface displaying ABC Company, Inc. with verified status, highlighting user access management options for business collaboration.

Step 2: Access Business Profile Settings

Once you are on your business profile page, click on the menu to access your business profile settings. Look for an option labeled ‘Managers’ or ‘People and access’.

Google Business Profile dashboard displaying "Your business on Google" with profile strength indicator and options for managing customer interactions, including editing profile, reading reviews, and adding updates.

Google Business Profile interface showing user options, including 'Business Profile settings,' for managing access and roles.

Business Profile settings menu displaying "People and access" option for managing user permissions in Google Business Profile.

Step 3: Manage Owners and Managers

In the settings menu, you will find an option to manage roles such as owners and managers. Click on ‘Invite new users’ to add someone to your account.

Adding Owners & Managers

  • Click on ‘Add’ at the top left.
  • Enter the name or email address of the person you wish to invite.
  • Under “Access,” choose between ‘Owner’ or ‘Manager’ based on the level of access you want to grant.
  • Click ‘Invite’.

Add person dialog for Google Business Profile, featuring email input field, role selection for Owner or Manager, and invite button, illustrating user access management.

Step 4: Inviting Users

After clicking invite, the invitee will receive an email notification. They must accept the invitation to be granted access. You can view active users and cancel pending invitations through the same menu.

Invitation email from Google Business Profile to manage ABC Company, featuring "Accept" button and notification of access granted.

Step 5: Transfer Ownership (If Necessary)

If you need to transfer primary ownership, you can select your target user, click on “Primary Owner” and hit save. Remember, only the current primary owner can transfer ownership.

Google Business Profile access settings screen showing options for Primary Owner, Owner, and Manager roles, with highlighted text indicating the capabilities of a Primary Owner.

Step 6: Managing Access and Removing Users

Owners and managers can manage different features and edit business information. To remove a user, go back to the ‘People and access’ menu, select the person, and choose ‘Remove person’. Note that removing a primary owner has limitations and typically requires transferring ownership first.

AIAD Admin Google Business Profile access management screen, highlighting the option to remove a user from the business profile.

Understanding Access Levels and Limitations

  • Primary Owner: Full control over the business profile and can take all administrative actions including deleting the business profile and transferring ownership. A business profile can have only one primary owner.
  • Owner: Can add or remove managers, edit business information, and more, but cannot delete the business profile or transfer primary ownership.
  • Manager: Can edit business information and manage features like posts and reviews but has limitations in administrative actions such as removing other managers or the business itself.

Access levels for Google Business Profile: Primary Owner, Owner, Manager with descriptions of permissions for editing and managing users.

Common Errors and Tips

  • Ensure the email addresses entered for invites are correct to avoid error messages.
  • Understand that new owners and managers have a wait period of the first 7 days where their actions might be limited.
  • Error messages may appear if trying to remove the primary owner without transferring ownership first.

By understanding and utilizing these steps, you can efficiently manage your Google Business profile, ensuring that all team members have the appropriate access to perform their roles effectively.

Need help with your Google Business profile? Get in touch with an experienced SEO professional at Australian Internet Advertising today.

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