Facebook is the single most popular social networking website in the world. In 2017, there were over 2.13 billion monthly active Facebook users – meaning that more than 25% of the world population uses Facebook on a monthly basis.
Using Facebook, it’s easier than ever for small businesses to reach potential customers with their product or service. When you use Facebook for small business marketing, you can reach your target audience with exactly the type of content they’re looking for – and get fantastic results.
Curious to learn more about social media marketing with Facebook – and not quite convinced that it’s the best way to market your business? Read on! At Australian Internet Advertising, we’ve put together a list of 7 shocking statistics that prove Facebook ads are king when it comes to digital marketing for your small business!
Why Use Facebook In Marketing Your Business
1.4 Billion People Use Facebook Every Single Day
It’s true! About 15% of people in the world use Facebook at least once a day – to browse Facebook content, check their news feed, and so much more!
Whether they’re planning on changing their profile picture and cover photo, or browsing through business pages on Facebook, they’re a captive audience – and the perfect people to which you should market your business!
Because people get in the habit of checking Facebook every day, creating a Facebook business page as part of your content strategy is a fantastic idea – especially if you can get quite a few followers who already use your services.
Creating a page on Facebook is easy, and allows you to reach the vast majority of your customers, using a platform that they already log into every day. This makes Facebook one of the best social networks to emphasise in your content strategy.
Nearly 30% Of Facebook Users Are in the Age Group of 25-34
According to a study by eMarketer, at least 29.7% of Facebook users are in the age range of 25-34. This is a prime demographic for many businesses who are developing a Facebook marketing strategy.
Savvy, digitally-native Millennials have quite a bit of money to spend – and when they like and share your Facebook posts, they’re going to be providing free word of mouth marketing to the rest of their extensive social networks.
Whether you’re planning on running Facebook ads, or just using Facebook content to engage with your customers and fans in a native, organic way, this is a huge advantage. If you can reach these “influencers” with your ads and information about your services, you’re likely to enjoy quite a bit of success – and a great marketing ROI.
Facebook Users Browse The Website For Nearly A Half-Hour Per Day
According to eMarketer, U.S. adults spend more than 25 minutes on Facebook per day. And according to the New York Times, adults spend an average of 50 minutes on Facebook, Instagram, and WhatsApp (which are both owned by Facebook) – and the lion’s share of this time is spent on Facebook.
This is a key statistic for marketers – because unlike time spent consuming video content on YouTube or on streaming services like Netflix, time spent on Facebook is inherently active. Users are browsing Facebook business pages, “liking” statuses, uploading photos, and updating their information – which means that they are more likely to engage with your content than the would be if they were using a passive platform.
Because Facebook users make a habit of using the website, creating a Facebook page and running Facebook ads is an incredible way to market to both new and existing customers. Still not convinced? This next statistic is sure to do the job!
95.8% Of Social Media Marketers Say That Facebook Delivers The Best ROI Among All Social Networks
An eMarketer survey revealed that an incredible supermajority (95.8)% of social media marketing professionals agreed that Facebook delivered the best ROI (Return On Investment) out of all social networks. Twitter was second in the survey, with 63.5% of respondents, and Instagram was third, with 40.1% of social media marketing professionals choosing it. Other social networks like Pinterest and Snapchat barely made a dent – with 10.4% and 2.1%, respectively.
So why does Facebook deliver such a great ROI? Here are just a few reasons.
- Audience targeting – Because Facebook has so much data about its users, it’s easy to target the exact audience that you are looking for. For example, if you are a real estate agent, you can target higher-income individuals who have families, who are in an older demographic, and who are in an area of the country that has a very “hot” real estate market.By the same token, if you’re advertising a new craft beer bar, you can choose to place your ads in front of savvy Millennials in the 25-34 range, in the geographic location nearby your new business.Because you can “zone in” to the right audience so easily, you can be sure that your ads will always reach the right people – which decreases cost and increases ROI.
- Low cost of ads – Per click, Facebook is still much cheaper than other online marketing tools, like Google AdWords. In addition, you can easily set a “cap” on how much you spend on Facebook ads. After you’ve reached your maximum budget for the month, your ads won’t run anymore!
- Size of audience – Facebook simply has more users than any other social media platform. That means that your potential marketing base is enormous – and with the proper Facebook advertising best practices, you can reach millions of people for a low cost.
52% Of Facebook Users Discover New Products On Facebook
According to a survey from Curalate, 52% of respondents had discovered at least one new retail product on Facebook within the past month – and were interested in buying it. Among 18-34 year olds (Millennials), this number surges dramatically to over 78%. In addition, Facebook’s own data has shown that users find fashion inspiration on the network – with over 46% of people across six countries saying they have purchased a fashion-related item in the last three months.
Facebook Reaches More Mobile Users Than Any Other Social Network
While many people still browse the internet from laptops and desktop computers, mobile traffic has been growing exponentially in the past decade, since the advent of affordable smartphones, tablets, and other mobile devices.
In fact, the majority of web traffic is from mobile devices. It’s estimated more than 56% of traffic on the web now comes from mobile devices – and this number continues to grow.
This is great news for Facebook – because 86% of their ad revenue comes from mobile users. One reason for this is that mobile devices cannot use ad blockers. Ad blockers can often prevent ads from being served up on popular internet browsers like Google Chrome.
In fact, in some countries, Facebook users almost exclusively use mobile devices to access the website. Worldwide, around 95% of people use a smartphone to access Facebook, while only 31.8% of people use a laptop or desktop, and around 8.8% of people use a tablet. Because Facebook primarily targets mobile users, you can be sure that your ads will be displayed properly.
User-Generated Content On Facebook has Extremely High Engagement Rates
One of the most powerful things about Facebook is that it allows your small business to engage with existing customers and clients – and share their content with the rest of your network.
For example, if you run a landscaping business and just finished a new project, you could ask your customer to post about it on social media, or ask them to share photos with you so that you can create a post about it on your Facebook page.
This kind of user-generated content is very powerful when it comes to marketing your business. It’s estimated that engagement rates for user-generated content are around 6.9x higher than engagement rates for brand-generated content.
By using a mix of branded content and user-generated content, you can engage with more potential customers, and expand the reach of your Facebook page – all without spending a dime on Facebook ads!
Enjoy The Benefits Of Facebook Marketing – Get Started Today!
At Australian Internet Advertising, we realise that it can be quite difficult to get started with online marketing – and social media advertising is a particularly complex field. But there’s good news – you don’t have to go it alone.
We have years of experience with Facebook. Whether you’re interested in growing your business organically through custom-branded content, or using Facebook ads to reach a larger audience, we’re here to help.
Contact us right away with more information about your small business, and your needs. We would love to discuss the development of a custom marketing plan, and the benefits of using Facebook for advertising your business.
