Have you ever wondered why your campaign suddenly stopped producing the sales or inquiries it used to, even though you’re still paying the same amount to Google for your ads?
Sometimes we try to justify the amount of money we spend on ad words. “oh well, we did get that big client 6 months ago” or “we still get the call here or there”.
The unfortunate truth, the hard pill to swallow, is that your money is probably being wasted.
Reasons Why You’re Wasting Your Money on Google AdWords
1. You’re with a cowboy agency.
Waving the Partner Badge claiming their credibility by pointing you to their small fraction, often just a handful of happy clients. Your campaign is not being run properly, has been neglected with a set and forget mentality. The only thing they don’t neglect to do is take your money!
A sure sign you’re in bed with a keyboard gangster is if there is a lack of transparency. If you can’t get access to your campaign, cancel now! There is only one reason for denying access to an account and that is that they have something to hide.
In-fact Google’s 3rd party policy requirements outline specifically the rules around transparency. Even so, we have encountered countless business owners that knew none the wiser, having paid thousands of dollars for a Google advertising campaign to a so called Google Partner, and despite our best-combined efforts, we could not get access to their campaign.
The scariest part of all this is that virtually every time, as soon as we kick off a new Google campaign on behalf of the customer on the same budget, their results doubled when compared to a managed campaign that the client couldn’t access.
You don’t have to be a rocket surgeon to figure that one out!
2. You are not blocking competitor IP’s from wasting your budget.
I know, it’s never much fun being a Negative Nancy, but it just has to be said. Your competitors are clicking on your ads right now, and it costing you a lot of money!
Campaigns taken over by AIA in the last 3 years have on average improved their conversion rates by 120% from the moment we started blocking those pesky budget wasters from seeing your ads.
3. You’re paying through the teeth for irrelevant clicks.
In the last 3 years, we have logged in to thousands of Google Ad words campaigns to assist business owners in finding out where their money is actually going.
The first thing we always do is go straight for the search terms. Sure you have your keywords but without a comprehensive list of negative keywords and effective match typing, you’re bound for the abyss when it comes to conversions.
We can effectively show the business owner where most of their budget is going, by looking at what the users actually typed in before clicking on their ads, and costing them money.
Nine out of Ten times money is being spent on the wrong search terms resulting in a much higher cost per conversion (if they’re even getting any at all) and a disappointed advertiser.
We Can Help
We offer a Free Google Advertising Consultation. What does this mean?
10 minutes in front of your computer, resurrecting your faith in the power of advertising on Google, effectively. There is no obligation and no hardcore sales pitch. Just a free information session to see if you’re wasting your money on a campaign that’s just not working as well at it could be.
Call us on 1300 304 640 to book a free consultation with one of our Google AdWords fanatics today.
