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What Is AdWords in Digital Marketing

September 22, 2020

What Is AdWords in Digital Marketing | AIA Book in a free 30 minute strategy session

With more and more consumers researching and shopping products and brands online, more businesses are starting to look into integrating digital marketing in their marketing strategy mix. From small, local businesses to international corporations, everyone seems to be turning to Google AdWords to bring in new customers. But, just because everyone is jumping on this online advertising bandwagon, it doesn’t necessarily mean that your business can benefit from it too. It is really important to get started with the best Google Ads agency.

Let’s make one thing clear from the start: Google Ads can bring immense benefits, but they can also drain your bank in no time if you are targeting the wrong keywords or don’t know how to set your AdWords campaign correctly. Google Ads are all about targeting the right audience, at the right time, and with the right keywords. And, most importantly, you need to understand how an AdWords campaign works in the context of your digital marketing strategy.

Luckily, you’ve come to the right place. Here’s what you need to know about Google AdWords.

What Is Google AdWords

Google Adwords Sydney

Google AdWords is an online advertising platform developed by Google. It works as a marketplace where businesses pay to have their web page ranked at the top of the search engine results page, hoping that this enhanced visibility will boost their brand awareness and bring more prospects to their websites.

It works on a pay-per-click model, or PPC, meaning that you only pay when someone actually clicks on your ad and not every time your ad is displayed by the search engine.

In addition to the paid ads that appear when someone performs a Google search using your target keywords, Google also offers display ads. These ads appear on the Google Display Network, which is a vast collection of websites that have partnered with the search engine giant.

The reason you shouldn’t neglect display advertising is that these types of ads can be more effective at engaging users. Unlike search engine paid ads, which are text-only and have a limited word count, display ads can also include image, video, or rich media format, making it more likely for you to grab the attention of your prospects and get them to click on your advertisement.

How Does Google AdWords Work?

Google AdWords works on an auction system that takes place every time a user searches for a keyword you’ve targeted. You bid on the keywords that are relevant to your audience and tell Google how much you are willing to pay for a click. Google will look at your bid and your Quality Score to determine the quality of your ads and whether it should appear in the search engine results page or not.

Different factors can affect your Quality Score, such as:

● Your ad’s relevance to the Google search query;
● The quality of your landing page;
● The relevance of your keyword;
● The click-through-rate of the ad, meaning the percentage of users who landed on your landing page after seeing your ad.

As you can see, most of these factors are in your control and it’s up to you to ensure that your Google advertising campaign is relevant to your target audience. Because, in the end, that’s what Google cares about the most: to give users helpful, educational, and valuable answers to their queries. Google is not just going to show the ad from the highest bidders because they may not be what users are looking for.

So, don’t expect that if you bid high for your keywords, then you will get a favorable position. Instead, check your Google Analytics and try to collect relevant data about your prospects and their behavior. Then, based on this information, tweak your Google ads to increase your Quality Score.

Do You Need Help With Google AdWords?

If you are new to online marketing, Google Adwords can be both thrilling and terrifying. You’ve probably heard the stories of those who have spent a fortune on paid search without nothing to show for in the end and you don’t want to make the same costly mistakes.

That’s why we are here for. We are expert marketers with a profound understanding of how Google AdWords work and we are more than happy to put our knowledge to work for you.

Get in touch with Australian Internet Advertising now and let’s discuss your online advertising needs.

Book in a free 30 minute strategy session
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