Using Facebook Ads

December 26, 2022

Using Facebook Ads | AIA Book in a free 30 minute strategy session

Can a small business owner really make money on Facebook ads? The answer is yes! In this article, we’ll explore what it takes and whether or not you should invest in the platform for your marketing efforts.

Facebook marketing is the most cost-efficient way to promote your product or service and reach a targeted audience. In this blog post from Australian Internet Advertising, we’ll go over why Facebook offers such great value when it comes to advertising campaigns.

Let’s get started.

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With Pay-Per-Click (PPC) Ads, You Only Pay When Customers Click On Your Ad

The important thing to understand about PPC ads is that you only pay when a customer clicks on your ad. Facebook and other platforms will let you run an unlimited number of free advertisements without costing anything, but as soon as someone follows through with their action by clicking it or tapping its call-to-action button then advertisers have the option for any range they choose between $1-$5 per click – which can be upfront expensive considering how quickly these types of websites grow.

Facebook ads are a cheaper form of advertising than other methods, such as billboards and newspapers. You’ll only pay when someone who is interested in what your brand has offers clicks on the ad; otherwise, it’s completely free.

Facebook Ads Are Cheaper On A Cost Per Click (CPC) Basis Compared To Google

Google Ads is an excellent PPC advertising platform that can be used in conjunction with Facebook ads to create a more comprehensive digital marketing strategy.

Facebook ads are a great way to get your message in front of customers without breaking the bank. The cost per click is usually cheaper than Google, so you can do more with less money using this form of advertising on social media sites like Facebook or Instagram.

You can target the right people with Facebook Ads, which makes it easier than ever before.

You Can Target The Right Customers Easily With Facebook Audiences

Facebook has billions of users—and it knows a lot about each one. This is an awesome benefit for advertisers because now they can target the right audience with just their ad.

Let’s say you run a home renovation business in Sydney and your ideal customer is between the ages of 34-65. Facebook Ads Manager can help create ads that are tailored just for them.

You can even make custom audiences of past customers using their names, email address and other personal information to target them with more ads.

This is a great way to find potential customers with similar interests as yours. You can use Facebook’s Custom Audience tool and it will automatically generate an audience of people who meet your specifications, then send them all the same message.

It’s Easy To Get Started & Run Facebook Ads On Your Own

Facebook Marketing Sydney

You can do it all yourself or have an agency help you. If you’re looking for more of a challenge, then I recommend taking on some technical knowledge so that your ads will stand out from others in their category.

Facebook has been a great tool in the digital age. They offer many tools and resources to help educate you about how things work, as well as what type of ads are best for various budgets.

Do you have the time to learn Facebook Ads? Or do your small business needs a marketing expert who can help with this challenging platform. Australian Internet Advertising has been providing professional services in digital advertising for more than 10 years, and they are ready when it comes down to choosing an appropriate strategy that will work best based on what kind of company or personal brand is being advertised.

There Are Many Different Types Of Ads Available On Facebook

Facebook has a wide variety of ads available, including image-based ads and customizable “carousel” formats.

The lead ad is one of the most useful ads you can have because it allows customers to enter their personal information directly into your Facebook advertisement. They will be able to share this with other people in order for them to buy what’s being advertised.

Get more leads by generating them directly from Facebook. You can skip the website and go straight to people who are most likely interested in what you’re offering.

Facebook Pixel Lets You Measure Conversion Rate & More On Your Website

A Facebook Pixel is a code that you can place on your website to monitor customer interactions with the platform. This will give businesses access to data about what people are doing when they visit and shop from their social media accounts, as well as if any conversion rates were better or worse than expected given previous experience at other stores where this might be used instead of physically going into one in person.

For example: knowing how many visitors come specifically via advertising allows advertisers to track effectiveness; while taking note of high-cost conversions (such as paid ads) may help identify potential problems areas so those channels don’t need too much attention next campaign cycle.

Facebook ads allow you to create targeted audiences based on people who have already viewed your ad. For example, if someone visits our website but doesn’t buy anything from us then we can make them an audience member in their own right- for those interested in this type of marketing strategy there are many benefits.

The Facebook Pixel is a tool that can be used to retarget people who have already clicked on your ad once, giving you an opportunity for maximum ROI. It does this by making sure the person seeing ads from advertisers like yourself will probably be interested in their product or service offerings.

Need Help With Your Facebook Ad Campaign? Turn To Australian Internet Advertising

Australian Internet Advertising can help you get the most out of your social media marketing. From maximizing ROI, to targeting people more effectively- we will make sure that every penny counts!

We’re experts at Facebook ads, and we can help you manage your Facebook page, build appealing ads with the Facebook ads manager, and ensure that you reach the right customers – at the right time.

Billy P.

About The Author

William Polson founded Australian Internet Advertising in 2013 and has over 12 years of experience immersed in Digital Marketing.

With an in-depth level of digital marketing knowledge, William has been sort after by and worked for, many large national brands including Subaru, Blooms The Chemist, and Nova 96.9.

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