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More than 250 million people use Pinterest every month. 93% of those Pinterest users use the platform to help guide them to make a purchase. As a business owner in 2018, it’s vital that you take notice of Pinterest marketing, and use this unique social media platform to help grow your business and gain increased exposure for your brand.
At Australian Internet Advertising, we make it our mission to stay up-to-date on the latest, effective techniques for Pinterest advertising. When you partner with us, you’re guaranteed:
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No Lock-In Contracts
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Accurate Conversion Tracking
Regular Creative Ad Implement & Split Testing
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Social media is the wave of the marketing future. When you’re able to harness powerful social media platforms like Pinterest for your brand, you will increase your brand awareness, and gain thousands of hot leads that will turn into loyal customers. Our digital marketing pros at Australian Internet Advertising will work with you to find, formulate, and hone an effective Pinterest advertising strategy that’s tailored to your business.
Pinterest is poised to become one of the digital marketing sphere’s biggest advertising juggernauts. It’s up to enterprising business owners like you to take advantage of this unique opportunity to position your business as a leader in your industry. Are you ready to harness the power of Pinterest and increase your sales and conversions?
We pride ourselves on building a relationship of trust, rapport, and partnership with our clients. When you contact us at Australian Internet Advertising, we will listen carefully to your business goals, and we’ll craft a Pinterest advertising campaign that will get you the results you want. But, there are a few things you need to get started with a Pinterest campaign.
One of the best things about Pinterest is that the ads manager is incredibly efficient, sleek, and also easy to navigate and use. When you first set up your Pinterest account, there are two ways you can advertise and make money on the platform.
The first method for promoting pins on the platform is called “reservation style pins.” These types of pins are for large businesses who are putting down a set amount from the start of their campaign. This gives them a reserved spot in the Pinterest system for specific keywords.
Typically, the amount reserved for this advertising approach is around $1 million dollars. For most businesses, reservations style pins aren’t feasible. But luckily, there is another useful advertising option for smaller budgets.
A pin can be an image or a video. Basically, your pins on Pinterest are the Twitter equivalent of a tweet. A pin will include relevant information that specifies the board it belongs to, and the source from where it was taken. Pins will also indicate if anyone repinned the image or video.
How do you make new pins or add pins? On the top menu bar on Pinterest, you can click the “add+”button to repin a pin or click the add button if you want to add a pin from a particular website. You can also pin items while you’re browsing online, by clicking the “pin it” button.
The board, on the other hand, is the place where all of your pins are organised. Boards are categorised based on their titles and themes. Pinterest users have the option of following boards that interest them. The content, boards, and pins proliferate within the Pinterest user’s home feed. Users can explore other boards and pins by browsing and searching the home feed.
By default, boards are public. But, you can make a board "secret". A secret board can be made public at any time. You can also create a collaborative board where other users can pin images and videos to the board.
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