Pinterest Advertising

Profit Focused Pinterest Ads

Trusted by Businesses Large and Small

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Pinterest Advertising Campaigns

More than 250 million people use Pinterest every month. 93% of those Pinterest users use the platform to help guide them to make a purchase. As a business owner in 2018, it’s vital that you take notice of Pinterest marketing, and use this unique social media platform to help grow your business and gain increased exposure for your brand.

At Australian Internet Advertising, we make it our mission to stay up-to-date on the latest, effective techniques for Pinterest advertising. When you partner with us, you’re guaranteed:

  • First-rate service and support.
  • Effective, sophisticated ad campaigns.
  • Results.

Case Study

1 out of 10

Why choose us?

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No Lock-In Contracts

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FULL Transparency on your Adwords Account

Accurate Conversion Tracking Icon

Accurate Conversion Tracking

Regular Creative Ad Implement & Split Testing Icon

Regular Creative Ad Implement & Split Testing

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Water Tight Click Fraud Blocking

  • Maclean Financial - Website And Facebook

    1 out of 6 Testimonials

    Maclean Financial - Website And Facebook

    Brendan approached AIA in 2017 with a startup idea. We designed and built Brendans brand, style guide and website. Brendan’s Facebook campaign gained fast results and his business is already turning over more than $10M annually.

    $10m

    Annual turnover

    500

    Leads per Month

    11x

    Return on ad spend

  • Lightning Bult - Website, SEO and Google Ads

    1 out of 6 Testimonials

    Lightning Bult - Website, SEO and Google Ads

    Rob approached AIA in 2018 with a broken website and having recently suffered a significant drop in enquiries. After rebuilding Rob's website, fixing the SEO, and starting a Google Ads campaign, Rob experienced a 10X return on investment within his first year working with AIA.

    10x

    Return on Investment

    447%

    Increase in Conversions

    150+

    Enquiries Per Month

  • Tranquil Water - Google Ads

    1 out of 6 Testimonials

    Tranquil Water - Google Ads

    Lena Approached AIA in 2017 hoping to gain better results from her Google ads campaign that had been managed by another agency. Within Lena's first month she experienced a 283.5% increase in enquiries with no increase in budget.

    227%

    Increase in Revenue

    283%

    Increase In Conversions

    170+

    Enquiries Per Month

  • Billabong Spas - Google Ads

    1 out of 6 Testimonials

    Billabong Spas - Google Ads

    Murray contacted AIA to get help with his Google Ads Campaign. They had been running the campaign with a different agency but were not happy with the quality of leads. Within the first three months their sales increased by over 30%.

    32%

    Increase In Revenue

    18%

    Reduction in Costs

    100%

    Increase in Lead Quality

  • Ladies Running Errands - Website, Google Ads and SEO

    1 out of 6 Testimonials

    Ladies Running Errands - Website, Google Ads and SEO

    Maria had been having a bad experience with online directories. We redesigned her website, built a new Google Ads campaign and optimised her website for search. Quickly Maria’s business began to boom and she has now sold 9 franchises.

    9x

    Franchises Sold

    16X

    Increase in Organic Traffic

    300+

    Enquiries Per Month

  • Eastside Speech Pathology - Website, SEO and Google Ads

    1 out of 6 Testimonials

    Eastside Speech Pathology - Website, SEO and Google Ads

    Ainsley called us because she was very unhappy with her results from her existing Google Campaign. After building her a new website, getting her to the top of Google for her keywords, and starting a new Google Ads Campaign she couldn’t have been happier.

    237%

    Increase in Revenue

    484%

    Increase in Organic Traffic

    195%

    Increase in Leads per month

Why should you invest in a Pinterest advertising campaign?

Social media is the wave of the marketing future. When you’re able to harness powerful social media platforms like Pinterest for your brand, you will increase your brand awareness, and gain thousands of hot leads that will turn into loyal customers. Our digital marketing pros at Australian Internet Advertising will work with you to find, formulate, and hone an effective Pinterest advertising strategy that’s tailored to your business.

  • 1 in 2 Pinterest users has made a purchase after seeing a pin.
  • 61% of pinners use Pinterest to find new, interesting brands.
  • Pinterest has grown by more than 40% since last year.

Pinterest is poised to become one of the digital marketing sphere’s biggest advertising juggernauts. It’s up to enterprising business owners like you to take advantage of this unique opportunity to position your business as a leader in your industry. Are you ready to harness the power of Pinterest and increase your sales and conversions?

You've come to the right place! Let’s get started!

We pride ourselves on building a relationship of trust, rapport, and partnership with our clients. When you contact us at Australian Internet Advertising, we will listen carefully to your business goals, and we’ll craft a Pinterest advertising campaign that will get you the results you want. But, there are a few things you need to get started with a Pinterest campaign.

One of the best things about Pinterest is that the ads manager is incredibly efficient, sleek, and also easy to navigate and use. When you first set up your Pinterest account, there are two ways you can advertise and make money on the platform.

Reservation Style Pins

Auctions and Bids

Campaign

Business Account Setup

The first method for promoting pins on the platform is called “reservation style pins.” These types of pins are for large businesses who are putting down a set amount from the start of their campaign. This gives them a reserved spot in the Pinterest system for specific keywords.

Typically, the amount reserved for this advertising approach is around $1 million dollars. For most businesses, reservations style pins aren’t feasible. But luckily, there is another useful advertising option for smaller budgets.

The second option for advertising on Pinterest is through an auction and bidding process. What you’d do is bid for a specific keyword, and your pins would be displayed for a set amount of time. This method is priced via a cost-per-click, or CPC system. Each keyword you choose will have a different price attached to it.

With any keyword bidding method, more competitive keywords will cost more. This is especially true with the Google AdWords platform. For most businesses, using a bidding and auction method on Pinterest is the right way to go to stay within budget and get the results you want.

At Australian Internet Advertising, we’ll gladly assist you with keyword research and a bidding strategy that will stay within your allotted budget, while getting you the conversions and sales you desire. Our digital marketing gurus are highly experienced with the Pinterest auction and bidding platform. When you partner with us, you’re guaranteed to get an advertising campaign that’s efficient and lucrative for your business.

On Pinterest, there are two different campaign types – engagement campaigns, and traffic campaigns.

Engagement Campaigns

Engagement campaigns track your Pinterest audience’s signals of intent. Your account is charged for each engagement you get on your pin. Engagements can be close-ups, repins, or clicks.

Traffic to your website and traffic campaigns.

With this type of campaign, you get to send an audience of warm leads to your content. Your account is charged per click to your website.

Once we figure out your campaign budget and your personal goals, we will set up a business account for you on Pinterest. The application is a smooth and straightforward process, and it won’t take us long at all to get your ads up and running, and raking in leads for your business. Our representatives will make sure that all of your information is accurate and detailed so we can get your account approved ASAP. Once your main account is accepted, then it’s on to the pin creation process.

frequently asked questions

What’s the difference between a pin and a board?

A pin can be an image or a video. Basically, your pins on Pinterest are the Twitter equivalent of a tweet. A pin will include relevant information that specifies the board it belongs to, and the source from where it was taken. Pins will also indicate if anyone repinned the image or video.

How do you make new pins or add pins? On the top menu bar on Pinterest, you can click the “add+”button to repin a pin or click the add button if you want to add a pin from a particular website. You can also pin items while you’re browsing online, by clicking the “pin it” button.

The board, on the other hand, is the place where all of your pins are organised. Boards are categorised based on their titles and themes. Pinterest users have the option of following boards that interest them. The content, boards, and pins proliferate within the Pinterest user’s home feed. Users can explore other boards and pins by browsing and searching the home feed.

By default, boards are public. But, you can make a board "secret". A secret board can be made public at any time. You can also create a collaborative board where other users can pin images and videos to the board.

What’s a repin?
What are rich pins?
What are product pins?
How to create a Promoted Pins Campaign?
How can AIA grow your brand through Pinterest?

Get more customers now!

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