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PINTEREST ADVERTISING
No hassle. Grow your customer base with effective Pinterest Advertising Campaigns
More than 250 million people use Pinterest every month. 93% of those Pinterest users use the platform to help guide them to make a purchase. As a business owner in 2018, it’s vital that you take notice of Pinterest marketing, and use this unique social media platform to help grow your business and gain increased exposure for your brand.
At Australian Internet Advertising, we make it our mission to stay up-to-date on the latest, effective techniques for Pinterest advertising. When you partner with us, you’re guaranteed:
- First-rate service and support.
- Effective, sophisticated ad campaigns.
- Results.
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1. Reservation Style Pins
The first method for promoting pins on the platform is called “reservation style pins.” These types of pins are for large businesses who are putting down a set amount from the start of their campaign. This gives them a reserved spot in the Pinterest system for specific keywords.
Typically, the amount reserved for this advertising approach is around 1 million dollars. For most businesses, reservations style pins aren’t feasible. But luckily, there is another useful advertising option for smaller budgets.
2. Auctions and Bids
The second option for advertising on Pinterest is through an auction and bidding process. What you’d do is bid for a specific keyword, and your pins would be displayed for a set amount of time. This method is priced via a cost-per-click, or CPC system. Each keyword you choose will have a different price attached to it.
With any keyword bidding method, more competitive keywords will cost more. This is especially true with the Google AdWords platform. For most businesses, using a bidding and auction method on Pinterest is the right way to go to stay within budget and get the results you want.
At Australian Internet Advertising, we’ll gladly assist you with keyword research and a bidding strategy that will stay within your allotted budget, while getting you the conversions and sales you desire. Our digital marketing gurus are highly experienced with the Pinterest auction and bidding platform. When you partner with us, you’re guaranteed to get an advertising campaign that’s efficient and lucrative for your business.
Pinterest Campaign
On Pinterest, there are two different campaign types – engagement campaigns, and traffic campaigns.
- Engagement Campaigns
Engagement campaigns track your Pinterest audience’s signals of intent. Your account is charged for each engagement you get on your pin. Engagements can be close-ups, repins, or clicks.
- Traffic to your website and traffic campaigns.
With this type of campaign, you get to send an audience of warm leads to your content. Your account is charged per click to your website.
What’s next? Set up your business account!
Once we figure out your campaign budget and your personal goals, we will set up a business account for you on Pinterest. The application is a smooth and straightforward process, and it won’t take us long at all to get your ads up and running, and raking in leads for your business. Our representatives will make sure that all of your information is accurate and detailed so we can get your account approved ASAP. Once your main account is accepted, then it’s on to the pin creation process.
Creating Compelling Pins for Your Business
Half of all Pinterest users purchase a product after seeing a pin that interests them. The more relevant, striking, and aligned with your brand your pins are, the more likely they are to lead to a conversion. Surveys show that your average Pinterest user spends more than the average consumer on fashion, home goods, food, automotive products, and gifts.
Pinterest is chock-full of consumers who are ready to make a purchase based on compelling pins they come across. Our marketing experts will create effective pins for your business that will entice new leads to check out your brand and make a purchase.
Many business owners who jump into Pinterest marketing make the mistake of overlooking aesthetics and professionalism when creating advertising pins. When you partner with us at Australian Internet Advertising, you won’t run the risk of falling into this all-too-common trap. We’re experienced at creating pins that will be beautiful, professional, and capture the essence of your brand perfectly.
Just putting up a pin is not enough – pin has to shine and entice your target to engage with your advertisement. Pinterest also has a select number of rules for creating and displaying pins. We know what Pinterest wants so you won’t have your pins needlessly rejected.
What’s the difference between a pin and a board?
A pin can be an image or a video. Basically, your pins on Pinterest are the Twitter equivalent of a tweet. A pin will include relevant information that specifies the board it belongs to, and the source from where it was taken. Pins will also indicate if anyone repinned the image or video,
How do you make new pins or add pins? On the top menu bar on Pinterest, you can click the “add+” button to repin a pin or click the add button if you want to add a pin from a particular website. You can also pin items while you’re browsing online, by clicking the “pin it” button.
The board, on the other hand, is the place where all of your pins are organised. Boards are categorised based on their titles and themes. Pinterest users have the option of following boards that interest them. The content, boards, and pins proliferate within the Pinterest user’s home feed. Users can explore other boards and pins by browsing and searching the home feed.
By default, boards are public. But, you can make a board “secret.” A secret board can be made public at any time. You can also create a collaborative board where other users can pin images and videos to the board.
What’s a repin?
At its core, Pinterest is a digital scrapbooking tool and a content-sharing site. Pinners can all share existing content with their followers through the act of repinning. Repinning, then, allows content to be shared throughout the site.
When you hover over a pin, two options will appear:
- Like
- Repin
Liking a pin will not enable it to generate and display throughout the site. But repinning allows the pin to be shared to the user’s followers. Getting people to repin your pins will help you reach a broader, targeted audience.
What are rich pins?
Rich pins display more targeted, granular information to the viewer that some of the other pin choices. Rich pins can show the extra info to differentiate the idea you are promoting. There are four types of rich pins:
- App
- Product
- Recipe
- Article
What are product pins?
A product pin gives viewers information about items you’re selling, including the price, availability, and buying location of the product. These pins, however, do not enable viewers to buy the product directly. A product pin must link to the products landing page where the viewer can purchase the product.
Creating a Promoted Pins Campaign
Promoting your pins on Pinterest is an excellent way to grow your brand awareness and drive traffic to your website. With a promoted pins campaign, we can promote your regular pins where targeted audience members are most likely to see them. Your designated promoted pins will display in your audience’s home feed, category feeds, and relevant search results.
There is no minimum cost for promoted pins, and the amount you pay will depend on your particular budget, and the spending limits you set for each campaign objective. Business accounts in Australia, New Zealand, the UK, France, Canada, and the US can create and launch promoted pin campaigns.
How can Australian Internet Advertising grow your brand through Pinterest?
Oru digital marketing experts boast many years of experience in the Pinterest advertising niche. We’re well-versed in creating striking, relevant pins for your intended audience that will perfectly align with your brand and goals.
Sourcing and optimising the right pins for your Pinterest advertising goals takes a lot of time and effort. As a business owner, your time is better spent investing in your business and creating new products and offerings to delight your customer base. Our job, as your digital marketing partner, is to get your unique offerings in front of the right people so that you can gain more loyal fans and followers for your company.
Are you ready to take your brand to the next level with a professional Pinterest ad campaign? Please contact Australian Internet Advertising today and see what we can do for your business.