Pinterest Advertising

At its core, Pinterest is a digital scrapbooking tool and a content-sharing site. Pinners can all share existing content with their followers through the act of repinning. Repinning, then, allows content to be shared throughout the site.

When you hover over a pin, two options will appear:

• Like
• Repin

Liking a pin will not enable it to generate and display throughout the site. But repinning allows the pin to be shared to the user’s followers. Getting people to repin your pins will help you reach a broader, targeted audience.

Rich pins display more targeted, granular information to the viewer that some of the other pin choices. Rich pins can show the extra info to differentiate the idea you are promoting.

There are four types of rich pins:

• App
• Product
• Recipe
• Article

A product pin gives viewers information about items you’re selling, including the price, availability, and buying location of the product. These pins, however, do not enable viewers to buy the product directly. A product pin must link to the products landing page where the viewer can purchase the product.

Promoting your pins on Pinterest is an excellent way to grow your brand awareness and drive traffic to your website. With a promoted pins campaign, we can promote your regular pins where targeted audience members are most likely to see them. Your designated promoted pins will display in your audience’s home feed, category feeds, and relevant search results.

There is no minimum cost for promoted pins, and the amount you pay will depend on your particular budget, and the spending limits you set for each campaign objective. Business accounts in Australia, New Zealand, the UK, France, Canada, and the US can create and launch promoted pin campaigns.

Our digital marketing experts boast many years of experience in the Pinterest advertising niche. We’re well-versed in creating striking, relevant pins for your intended audience that will perfectly align with your brand and goals.

Sourcing and optimising the right pins for your Pinterest advertising goals takes a lot of time and effort. As a business owner, your time is better spent investing in your business and creating new products and offerings to delight your customer base. Our job, as your digital marketing partner, is to get your unique offerings in front of the right people so that you can gain more loyal fans and followers for your company.

Are you ready to take your brand to the next level with a professional Pinterest ad campaign? Please contact Australian Internet Advertising today and see what we can do for your business.