With Google, you can be sure to reap the benefits – according to their data from 2019 alone ($385 billion), it seems like a pretty smart investment.
Ads can be a powerful way to promote your brand on the search engine result page, but tracking conversion rates closely and seeing how it’s performing is essential.
For many businesses, results are synonymous with revenue, meaning how much money you’ve directly made from the ad. Here’s how to track revenue in Google ads.
You might also be interested in HOW TO GET ALL YOUR AD DATA INTO GOOGLE ANALYTICS?
How Google Ads work
Google ads are a form of PPC campaigns that allow you to create promos using the massive reach Google has as an advertising company. These types of ads may appear on either the Search Network or Display Network, which is made up of other websites and apps within this community together under one roof called “Google.”
The Google Search Network ads are the most common type when you think of ads made through Google. These are those ads that appear between the organic search results, usually in the first two positions. When a user types in a search term in Google, the algorithm will display your ad whenever there is a match, so a user can then click on the ad and visit your landing page. Or, to increase the accuracy of the match, you can choose negative keywords that will exclude certain queries.
You can advertise on the Google Display Network by targeting a specific audience, or keywords. You could also show your ads in Youtube videos and app installation banners for this network of websites that have advertisements about products you’re trying to sell.
Since it’s a PPC ads campaign, you will only pay each time an ad is clicked and not when they’re shown.
How to Track Revenue
Google Ads provides a lot of information for advertisers to optimise their campaigns, including how many people are viewing an ad and what they’re doing on your website once there. It also tracks which advertisements have been clicked or skipped in order to give you feedback with real-time insights into the effectiveness of these ads.
You can track your revenue by telling Google what type of action you want them to count as a conversion. These are actions that users take and this is why it’s desirable:
- Purchases
- Sign-ups
- Website views
- Downloads, etc.
You will have to set up conversion tracking for your website. If you just run the ad, Google Ads can only tell you if a user clicked on their landing page or not – though what they do once there is certainly not trackable by default.
Google Analytics does track the website’s activity, but assuming you also have other sources of traffic, you may not be able to follow which conversions came directly from the ads, even if you integrate the two services. So, a solution would be to allow Google Ads to track the user beyond the stage they click the link.
How to Set up the Conversion Tracking
You can track your website’s conversions with Google by adding two pieces of code: the global site tag and event snippet. But, if you need these codes right away then follow these steps to generate them:
- Go to your Google account and select *Conversions” under the Measurement tab in the settings;
- There, you will select the “Website” tab where you’ll be asked to write a conversion name. If you will have multiple trackers, give a descriptive name, such as “iPad mini purchases.” You can also add a description by selecting a category/to segment your conversion in the reports
- Then, select how to track the value of each conversion. You should use the same value for all conversions unless the value itself is different, like if you’re tracking conversions for products at different prices. This is so that you can get a direct calculation of your revenue in case you are selling something, but you can skip this step if your conversions have no monetary value.
- Under “Count,” you need to select how to count your conversions. The “one” option is best when only one conversion per ad click ads value, like in the case of lead generation. For sales, you need the “every” option, where every conversion adds value.
Once you click “create and continue,” Google will generate codes that are used to track your installation. This process should only require copying the text, pasting it into an online box or window for verification purposes before checking Ads on google Analytics with conversion tracking enabled in order determine if everything went smoothly!
Google Ads gives you the tools to create ads, optimise your budget, and track conversions right in one place. You’ll also need other metrics like ad frequency or click-throughs for an accurate picture of how things are going – don’t forget them!
It’s Worth the Effort – and We Can Help
Google search ads can be overwhelming, but they’re a great way to find out what people are really interested in. A well-designed campaign will help you make more money and immerse yourself with the community around your business without ever leaving home!
Are you having trouble with your ads campaign? Reach out to Australian Internet Advertising, a leading Google Ads Agency in Sydney and let our expert show you just how fruitful a good Google can truly be.
