Getting traffic to your website can be exciting. It shows you that the hard work you put into building your website and creating the content is paying off. But, if those visits don’t turn into sales, then something is not right.
If you’re here, then you’re probably already aware of this problem and are looking for ways to increase your conversion rate. In this article, our CRO experts are going to present a few tips that will help you get more signups and sales.
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What Is a Good Conversion Rate?
As straightforward as this question may be, the answer is not that simple. Industries vary a lot and what can be considered good website conversion rates for your niche, may be too small for another industry. Wordstream found that the average landing page conversion rate across industries is 2.35% yet the top 25% have a higher conversion rate of above 5.31%.
Of course, it all depends on your industry. If you’re running an eCommerce store and you have a 3% conversion rate, then that isn’t that bad as the average is around 2.35%. But, if you’re in a high-performance niche like legal and your conversion rate is just 4%, then you need to get to work ASAP. In the legal industry, the average conversion rate is 5% while the top 10% have a CVR of 24.48% or even higher.
As we’ve said, things are a bit complicated when it comes to establishing a good conversion rate for your website. Things can vary tremendously even within the same industry as different businesses may have different sources of traffic and a different relationship with their potential customers. So, the best way to look at your conversion rate is to establish a baseline for your website and focus on improving conversions from there. Because, after all, a good conversion rate is one that is higher than the one you had last month.
Conversion Rate Optimisation Tips
A quick search for “conversion rate optimisation tips” and you will find plenty of guides and resources. But, before you implement any of the tips you find online, it’s important first to review your goals and audience. Only by knowing who you are targeting and what you want to achieve, you can implement the tips that will actually help you to improve your conversion rate. The best tactics for a B2B business where one conversion can be worth tens of thousands of dollars and where trust plays a crucial role can vary from the best tips for a small eCommerce site that sells $10 headbands.
With that in mind, here are a few tips that can help you improve your conversions.
Write Better Headlines
Do you know what the most important element of your blog post or landing page is?
The headline.
It’s what makes your potential customers decide if they want to continue reading or continue scrolling.
David Ogilvy, also known as “The Father of Advertising,” considered that five times as many people read the headline as read the body copy.
So, how can you write better headlines?
- First of all, know who you are writing for. If you don’t know what your audience wants and how it thinks, then it’s going to be harder to write a headline that will pick their interest.
- Think of the most important benefit of your product or service and include it in your headline.
- Use a proven structure and adapt it to your offer, such as “Are You……” “How I…..” or “Warning:…..” Example: “Are You Ready to Increase Your Sales Conversion Rate?”
- Test your headline. It’s said that David Ogilvy once tested and tweaked a headline 104 times before deciding on the final version. While you don’t have to be as thorough, it’s important to test your headline until you find the best version.
- Make the Process of Converting as Simple as Possible
Picture this: you’ve decided to sign up for an online web design course but got discouraged while filling out the form. There were tons of fields requesting information that you thought had nothing to do with the course. So, you gave up.
It’s not uncommon for potential customers to stop converting because the process is too long and complicated. Your purpose should be to make converting as simple as possible, and not complicated with unnecessary hoops. KISSmetrics found that for every field that they removed from their sign-up form, the conversion rate increased by 10%.
Of course, some elements are essential (like the email address) or relevant (like the job position) to the conversion process and can’t be removed. But, besides that, try to shorten the forms and make this entire process as simple as 1, 2, 3.
Add Live Chat
One reason people don’t convert is that they are still unsure whether the product or service is right for them. Add a live chat function to your landing pages to make it easier for them to get answers to any question they might have. Some people prefer talking to a sales representative to alleviate some of their concerns rather than read through your FAQs section or do their own research.
Include Social Proof
Your potential customers want to know that others have already tried and tested your products or services and have been satisfied. In fact, 92% of consumers will hesitate to purchase if there are no reviews. And, understandably so: no one wants to be the first person who tries a new product.
By including social proof, such as testimonials, reviews, or social media mentions you can put their minds at ease and build trust.
Place Your CTA Buttons Strategically
Your landing page has a clear goal – to get people to subscribe to your email list, download your eBook, add a product to a cart, etc. That purpose should be clear to your audience too. In other words, your calls to action (CTA) buttons should tell them very clearly what you want for them.
But, where should you place them?
One case study found that the best position for your CTA buttons is right about the fold.
Do You Need Help Improving Your Conversion Rate?
As we’ve mentioned before, there are tons of other tips out there that could help you improve your sales conversion rate. But, what you need to remember first and foremost is to put yourself in your audience’s shoes. Are there any frictions in the conversion process? Are there things that are left unaddressed or that bother you? Then that’s where you should start.
Of course, with so many other things on your plate, that’s often easier said than done.
So, if you need a team of digital marketing specialists to help you boost your conversion rate, then you should get in touch with Australian Internet Advertising.
Contact us now and let us review your conversion rate and see what we can do to help you get more sales.
