How Google Shopping Ads can Grow your Sydney-based Business

March 24, 2024

How Google Shopping Ads can Grow your Sydney-based Business | AIA Book in a free 30 minute strategy session

Google owns over 70% of market share

…eating the Yahoo and Bing search engines for lunch. While crafting and launching an SEO strategy for your digital marketing efforts is always a good idea and should be a staple in your marketing arsenal, it takes time. Most businesses do not see first-page ranking results with SEO for at least a year after starting.

Also, SEO-based, organic traffic can’t even come close to the amount of traffic you can pull in with advertising campaigns. Businesses who pause ads see a staggering 80% drop in traffic. Since Google makes most of its money from advertisements, it wants your ad campaigns to be successful. If you get the formula right for your shopping ads, you can get the search engine to work for you.

Do you wish you could get first-page results for your business in a much shorter timeframe, while still seeing a positive ROI for your efforts? The good news is, you can!

With Google Shopping Ads campaigns, you’ll get in front of qualified leads, thousands of them, within a very short timeframe. Think about it – you could start a professional Shopping Ads campaign with us today, and start seeing results by tomorrow. And for every dollar you spend, you’ll see two back in sales. The average ROI for most businesses using the Google Shopping AdWords network is 200%.

Furthermore, the leads your Google Shopping Ads are shown to are already primed to buy. Viewers exposed to display ads are 155% more likely to buy and search for branded terms, and Google display campaigns reach an average of 80% of all global users.

Did you know that Google shopping ads can also increase your in-store traffic? If you’ve got a Sydney-based business, our digital marketing experts at Australian Internet Advertising can craft location-specific ads for your business. Mobile and digital shopping ads drive over 40% of in-store purchases. When creating Google Shopping Ads, you can indicate which products are available in-store, funneling in traffic for your brick-and-mortar store locations throughout the Sydney area.

Furthermore, your Google Shopping Ads can add much-needed and essential social proof for your brand. You can configure your shopping ads to pull in and display reviews from Google’s various partners. Reviews and social proof increase sales conversion rates by nearly 5% and 88% of consumers trust online reviews as much as recommendations from their peers.

What are the benefits of launching a professional Google Shopping Ads campaign?

  • Increased brand awareness
  • Increased sales and conversions
  • Grow your in-store traffic
  • Get seen on the first page of Google
  • Get your product in front of qualified leads who are ready to buy fast and easy

Although Google Shopping Ads are a quick and easy way to get your business in front of the right leads, they take time, effort, and expertise to get right. A professional Google Shopping Ads campaign will take the stress off your shoulders, and this excellent source of qualified leads and potential sales will run on autopilot while you sleep.

Over To You

Let our professional digital marketers run your Google Shopping Ads campaign for you and get you the maximum ROI for your business. Australian Internet Advertising can take your eCommerce website to new heights! Contact us today and see what we can do for your business.


Billy P.

About The Author

William Polson founded Australian Internet Advertising in 2013 and has over 12 years of experience immersed in Digital Marketing.

With an in-depth level of digital marketing knowledge, William has been sort after by and worked for, many large national brands including Subaru, Blooms The Chemist, and Nova 96.9.

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