Google Shopping Ads For eCommerce Websites

January 1, 2023

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Australian Internet Advertising: Dependable AdWords Account Managers

Do you sell physical products on your website? As an online retailer, the world of eCommerce is a competitive one. Without an airtight marketing strategy that is tailored to your business and your personal goals, it can be difficult for your brand to gain any traction.

Here at Australian Internet Advertising, we’ve been helping online retailers grow their brand awareness and their sales numbers with Google shopping ads. Google shopping ads are an extension of the AdWords program, and they are an excellent way to find new customers and turn them into loyal fans for life. If you sell physical products that look great in photos, then a professional Google shopping ads campaign can give you the results you want for your company.

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Professional, Dependable AdWords Account Management

Managing a robust Google AdWords marketing strategy isn’t something you can create once and let it run on autopilot. When it comes to making your Google shopping ads campaign a success, you need to continuously monitor and optimise your campaigns so that they can reach their highest, profitable potential.

What can Australian Internet Advertising do to make your Google marketing strategy a success? We’ll incorporate everything we know to optimise your ads for maximum sales and profit. One of our top priorities is to keep up-to-date on the latest Google marketing techniques to help our clients grow their businesses. Sleek, compelling landing pages, efficient bidding strategies, and IP click-fraud blocking are just a few of the services we offer when you partner with us to manage your AdWords account.

The results? Every time we take over an existing AdWords campaign, our clients see more than double the amount of leads generated from the same budget they’ve been using. With Australian Internet Advertising, you’ll get:

  • First-rate Service and Support
  • Guaranteed Lead Generation
  • Effective, Affordable Bidding Strategies

How Google Shopping Works

Google shopping ads are also referred to as “product listing ads” or PLAs. These ads are very different from regular text ads because Google shopping ads primarily feature product images. So, they are a great advertising option for online retailers who sell physical products.  The shopping ads also include additional information and product data to help the viewer make an informed choice of whether or not to click on the ad. Information includes:

  • Product name
  • Price
  • Your store name
  • Current promotions

Google shopping ads give the viewer a good sense of what the product is, and how it can benefit them before they click on it. Making sure viewers are well-informed, and using unique product data to filter viewers means your costs-per-click will stay manageable and within budget. With Google shopping ads, you can promote your unique products, your brand, and also drive qualified traffic to your website via a pay-per-click bidding system.

Google Shopping Benefits for Online Retailers

Google shopping ads provide online retailers with a host of benefits that you won’t find with other pay-per-click advertising platforms. Shopping ads include relevant, compelling information that informs your viewers, so any clicks you do get to your website will be high-quality. You won’t run the risk of paying for traffic that is clicking on an ad out of curiosity because they don’t quite understand what you’re offering.

Google Shopping Ads For eCommerce Websites by Australian Internet AdvertisingAlso, managing a Google shopping ads campaign is a relatively efficient process through the AdWords interface. With text ads, you have to manage your keywords and bids meticulously. But Google shopping ads don’t require time-consuming, labor-intensive keyword management, although keywords are still important to the ad’s overall success rate.

With Google shopping ads, you’re able to choose how much you want to bid for a single product, your brand, or your product categories. In addition, you can segment traffic with negative keywords and campaign priorities. It’s easy to tailor your campaigns with strategies that will advance your business goals. Google shopping ads can be used to gain brand exposure online and also maximise your conversion rate.

Do you have a specific country you want to target? Google shopping ads can display to some of the most popular eCommerce markets in the world. But you have the ability to target specific countries based on your particular goals. Want to expand into new markets? Google shopping ads are an excellent strategy to employ.

At Australian Internet Advertising, we’ve assisted dozens of valued clients with market expansion through Google shopping campaigns. Please feel free to browse our portfolio and our case studies page to see what we can do for your eCommerce brand.

What are the success rates of a Google shopping campaign?

Google shopping ads can advance your business goals, and recent surveys indicate the high success rates of Google shopping campaigns. According to a 2017 study from Merkle Digital Marketing, Google shopping ads produce 53% of retail Google Search ad clicks. Shopping ads are also associated with a 30% higher conversion rate compared to an equivalent text ad.

For an added benefit, you can reach consumers across a multitude of devices, in almost any location in the world. Google shopping ads also display and format automatically based on the consumer’s viewing device for added convenience and conversion optimisation.

Australian Internet Advertising will ensure that your Google shopping ads will be successful.

Nothing comes without challenges, and Google shopping ad campaigns are no exception. But our team of highly qualified digital marketing experts will make sure that you have all of the components you need to make your Google shopping ads a success for your business and personal goals. How can we do that?

We’ll make sure you have an accurate data feed.

Google shopping ads work by pulling information about your items from your product data feed. But, you need to upload the data feed into the Merchant Center on a regular basis. On top of that, you have to ensure that the data feed complies with Google’s product data specifications. Those product data specifications outline the type and the format of the data that’s needed to create an effective Google Shopping ad.

Our digital marketing gurus will accurately and meticulously monitor your data. 

Google shopping ads differ significantly from the standard AdWords text ads. Shopping ads are managed via impressions, clicks, and conversions data that is gathered on a product-level basis. This crucial information is not collected via keywords, like in text ads. In addition, your bids for your shopping ads won’t be based on keywords either. Instead, bids will be based on single product groups, your campaign specifications, and your ad groups. Our team will continuously monitor this information to make sure that your ads are running efficiently and economically, so you can gain sales while staying within your marketing budget.

Google Shopping Ads For eCommerce Websites by Australian Internet Advertising

Predict Performance

Google shopping gives online marketers the ability to predict the ads performance of a single product. The AdWords system collects data on each product based on many different attributes, including the colour, the price point, and the brand. Products that have little to no click or conversion data make it almost impossible for someone to predict the future performance of the product reliably.

So, what can we do to make sure that your ads perform well for each of your products?

Inexperienced marketers will often make the mistake of bidding on the entire product group. This can raise your costs and drag down your entire campaign. It’s much more effective to take advantage of accurate, specific correlations between your product’s unique features and the conversion rate. Our digital marketing gurus understand how to find and optimise your individual product’s attributes so you can get the maximum ROI for your shopping ads.

Google shopping ads must-knows – is it a good investment for your company?

There are many different types of advertising platforms out there and numerous different ad formats you can choose from to boost your conversion rates. Some will work better for certain businesses and products than others. Before you embark on a digital marketing campaign, it’s essential that you know what type of advertising strategy is going to work for your particular business and your industry.

We’ve helped many different companies in a wide range of niches figure out what type of advertising method is going to work the best for them. Here’s what you need to know to determine if Google shopping ads are going to advance your business goals:

  • Google shopping ads are the perfect advertising format to promote physical products that are sold on a website, not intangibles or service-oriented offerings.
  • Google shopping ads are some of the only ads on Google that display a picture. If your products are well-represented in photos, shopping ads may be an excellent choice to include in your marketing plans.
  • Are you competing with companies that sell intangibles or service-based products? Google shopping ads may help you capture more market share, and give you an advantage over your competitors.
  • Google shopping ads have strict website requirements. Do you meet these?
  1. Your contact information is clearly displayed.
  2. You have a privacy policy and a return policy already established.
  3. You have a secure SSL checkout on your site.
  4. Your payment options are listed on your site.
  5. You offer a “guest checkout” option.

Be aware; Google won’t allow you to use shopping ads if you only allow payments from other people who create accounts on your site. You must have a guest checkout option available for users.

  • Got a Google Merchant Center? You need to create one before you run a shopping ads campaign. No other Google ad format requires the Merchant Center. The Merchant Center is an essential, non-negotiable part of running a shopping ads campaign.
  • You must create a product feed. A product feed looks similar to an Excel spreadsheet. It will include things like your product titles, price, and if a product is currently in-stock. The product feed will connect with your Merchant Center account in order to run the shopping ads. Our online marketing experts have tons of experience in Google ads, and we can quickly and efficiently create an accurate product feed for your Merchant Center account.
  • Do you have a Shopify store? You can skip the product feed creation step and simply connect your product data via the Google API.
  • While it’s true that Google shopping ads aren’t run on keywords like text ads, you’ll still need to be mindful of keywords when you create and launch your ads. Your product name, your product description, and other data fields will act as a form of keyword targeting. If you don’t have a lot of experience with keyword targeting and related strategies, this can severely impact the performance of your ads. Generic product titles and descriptions that aren’t optimised in a targeted keyword strategy can make your shopping campaign unorganised and lead to a lackluster performance.
  • Even if you have a Shopify store and Google API, sometimes it’s more beneficial to create a manual product feed. You’ll have more control over your keywords in your title, description, and other product data fields.

Australian Internet Advertising is leading the way in first-rate Google ads campaign management.

Does your online store meet the requirements and criteria needed to run a Google shopping ads campaign? We’d love to get you started with a Google advertising strategy. With shopping ads, you can:

  • Increase your brand awareness.
  • Gain an edge over your competitors.
  • Display your products in the top slot of the SERPs.
  • Drive high-quality traffic to your website.
  • Increase your sales and conversions.

What can we do for you? Running a robust Google shopping ads campaign isn’t something you can create and let it run by itself. Google shopping ads require continuous monitoring to make sure that your product data and specifications are accurate. Otherwise, Google won’t display your products! When you can get your unique, branded items to display on the SERPs, you’ll be able to reach thousands of qualified leads quickly.

We’ll save you time and money.

It takes a significant time investment to upload your product data in the Merchant Center and optimise your product titles and descriptions for relevant keywords that will get your items in front of the right consumers. We have plenty of experience creating and launching Google shopping ads campaigns that we can do this in a timely manner. Those without google shopping ads experience can spend hours, days, or even weeks trying to get things right, which is an exercise in frustration. Time is money. The sooner you can get your ads launched, the sooner you can start increasing your sales numbers.

Experience Begets Effectiveness.

Our experience means that your shopping ads will produce the results you want as soon as they start running. Using our years of knowledge in the digital marketing realm means there is no time spent guessing on how to format the ads. We know exactly what it takes to make your ads effective right from the start.

Honesty and Transparency

Here at Australian Internet Advertising, we make communication one of our top priorities. We believe that creating, launching, and running an effective shopping ads campaign means engaging in honest dialogue with our clients. We want to understand your unique goals for your business and help you reach them with a high-quality marketing strategy that will get you the results you want and deserve.

Australian Internet Advertising is worlds away from your typical advertising agency experience. We’ve been delivering effective, high-quality, and affordable Googling shopping ads campaigns for years. Your profits start here. Contact us today and get started with an incredible Google shopping ads strategy for your company.


Billy P.

About The Author

William Polson founded Australian Internet Advertising in 2013 and has over 12 years of experience immersed in Digital Marketing.

With an in-depth level of digital marketing knowledge, William has been sort after by and worked for, many large national brands including Subaru, Blooms The Chemist, and Nova 96.9.

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