Google Ads Management Agency Perth

A good ad must have a compelling copy that’s both descriptive of the products or services you are promoting and enticing enough to make people want to click. But this type of ad copy doesn’t just appear to you. Considering that you only have a few characters to achieve both these goals, it takes a skilled copywriter to choose the right words.

Audience targeting is essential to online advertising. If your pay per click campaign doesn’t reach the right audience at the right time, everything else crumbles like a house of cards. And it’s not just about figuring out the age of your ideal customers and their location.

For AdWords campaign, you have different targeting options created to help businesses reach their audience, in terms of:

• What they like;
• The words they search for, and their intentions
• The sites they routinely visit
• The type of activity they are likely to make (such as direct calls.)

AIA can help you research your audience and find out everything you can about them. Then, we’ll use this information to optimise your targeting.

Each ad you run will come attached with a landing page you send the users, hoping that they will take an action. Landing pages must be optimised if you want those actions to occur, but the quality of your landing page also influences your quality score, which is a grade the ads receive. Google uses this grade to decide when and where to deliver your ad. Landing page optimisation is similar to a wider search engine optimisation strategy you may have in place:

• Reducing load times
• Creating compelling copy
• Improving page design
• Making sure the content from the landing pages matches the ad copy, etc
• Choosing the right ad format

Google AdWords offers a great variety when it comes to the type of campaigns and ads you can run. Some work better for your business than others, and it’s our job at AIA to help you determine which formats can be most beneficial. The first step is deciding where you want your ads to appear:

• Search Network - these are ads that appear in Search Engine Results
• Google Display Network - ads that appear on other websites, part of Google’s Display Network
• Video ads - ads that appear on YouTube
• Gmail ads - ads that appear in a user’s Gmail

These are all types of Google AdWords campaigns you can run. Once we decide which type of campaign (or campaigns) best suits you, we can also discuss at-length about ad format. For instance, if you want to encourage users to buy a product, we’d recommend skipping the classic ad copy + landing page link format and go directly to Google Shopping ads, which will show a picture of the product directly in the search engine results.

Google Ads are believed to be expensive, but we can prove to you that’s not the case. If you’ve tried them in the past and have paid a lot for little results, you likely had a budget spending issue. The default way to spend money is the pay per click (PPC) principle. But your cost per click is influenced by a lot of different factors:

• The keywords you target
• Your industry
• Your quality score

Not to mention, the pay per click principle may not even be appropriate for your campaign, especially if your goal isn’t to get people on a site. AIA is the PPC Agency that can help you fine-tune your AdWords efforts and get better results for less money. Get in touch with us now to find out more!