As digital marketers, we’re obsessed with keeping control of our advertising budget. We spend hours optimizing everything we do so that the results justify the money we put into our campaigns, including our Facebook ads. When it was announced that Facebook is introducing a new bidding option for its Facebook advertising services, it’s fair to […]
In the world of digital marketing, we’re so concentrated on the, well, digital aspect of it, that sometimes we can leave all the real-world outcomes aside. It’s not exactly that we forget or don’t care about them, no. But raise a hand if you’ve ever spent even half the energy tracking offline events as you […]
With more than 2 billion active monthly users worldwide, Facebook is clearly keeping its reign as one of the most powerful social media platforms around. And for marketers, it is an incredibly powerful tool that could potentially make or break their brands. But promoting a business on Facebook doesn’t come with a guarantee that you’ll […]
Facebook is one of the most important digital marketing platforms in the world. Don’t believe us? Here are some important numbers: It has over 2 billion active monthly users; Over 1 billion of them are mobile-only; There are over 600 million Facebook pages; Roughly 74% of them use Facebook ads to promote their business.
Facebook Advertising is an incredible tool marketers have at their disposal but are you using it to its full potential? Any business with a Facebook page knows that while organic growth is possible if you truly want to get more visits to your website, you need to dabble with ad sets and spend some money […]
Organizing an event is hard work. It requires months of planning and preparation. Each piece has to fit perfectly together so that everyone is pleased and the event is a success. Take one piece out, and everything will crumble before your eyes. But, between the logistics of the event, managing guests and attendees, and making […]
Facebook is the world’s largest social media giant, and over 2.7 billion people in the world use Facebook to connect with family and friends and interact with the brands they love. For advertisers, failing to use Facebook ads to reach new audiences and further connect with established fans is like throwing money away. No matter […]
Gyms and fitness studio owners can increase their gym memberships and their profits with Facebook marketing strategies. Facebook is one of the biggest social media platforms in the world, and creating and launching high-converting Facebook ads can help gym owners reach new, potential members in a targeted geographic area.
We bet we can guess how your Facebook ad campaign is performing. You have a great strategy in place, and the content and copy are great too. The audience is all targeted to the T. But, in spite of your efforts, you’re ads aren’t delivering and you can’t seem to see any boost in impressions […]