The comments section of a Facebook post is something everyone should pay close attention to. One of the biggest perks of social media for a business is the opportunity to interact with customers directly, which can be done through direct messages and comments to posts.
Love it or hate it, you cannot deny the enormous impact Facebook has had on our lives. From a social network designed to help people connect, it turned into one of the biggest advertising platforms out there. Facebook’s CEO Mark Zuckerberg himself talked about how the platform’s primary business model now is to sell ads.
Viral marketing refers to certain efforts a business can make to attract the attention of a large audience in such a way that people start to share content on their profiles.
Advertising on Facebook brings some huge potential to the table. Over the years, the platform has greatly extended its ads system to allow brands and companies to tap into their target audience to make more sales, create a bigger following, generate leads, etc. However, not everyone gets to see their dreams come true through Facebook […]
Facebook has been above all competition for years when it comes to social networks. Even though a few platforms have been catching up and gaining more users and popularity, Facebook still is the leading social networking platform, with over 60% of Internet users being active on it. Needless to say, having a presence on Facebook […]
This is not a secret anymore. If you want to grow your online business, then you need to focus a bulk of your efforts on search engine optimisation (SEO.) By improving your site’s ranking for the most relevant keywords in your industry, you can drive more traffic to your website and ultimately generate more conversions. […]
People are connecting with their favourite brands on social media now more than ever. In a lot of cases, these platforms have become essential tools to a brand’s customer service, allowing consumers to engage with companies directly to ask questions, get more information, and even resolve certain issues they have with products and services. So […]
If you’re interested in advertising on your Facebook page, you may be wondering what marketing tools are available from Facebook, and if there are any tools offered by other companies that may help you market your goods and services more effectively on this social media platform. Let’s get into the basics now!
Facebook Ads are a powerful tool for digital marketers, and many businesses rely mainly on social media advertising to boost their conversions. Understanding how to measure your return on investment (ROI) is crucial for maximizing your ad performance and tailor your future campaigns. In the long term, making a habit out of measuring your Facebook […]