Social Media

Advertising on Facebook is one of the most effective ways to get your business in front of qualified leads. There are over two billion monthly, active users on Facebook. In fact, Facebook advertising is so effective, that you can spend a mere 10 dollars on a Facebook ad and reach over 1000 potential customers. With […]

If you run ads on Facebook, you may have heard of the Facebook Business Manager, and you may be wondering if this tool from Facebook is right for you. Should you create a Facebook Business Manager account? Is it really that useful? And how do you even get started? In this guide from Australian Internet […]

Ad retargeting is a key concept in digital marketing, and is a great way to boost the success of a Facebook advertisement, Google ad, or any other ad on social media or the internet. In ad retargeting, you can serve an ad up to a specific audience – such as a person who has visited […]

There are millions of people and businesses on Facebook. Being visible presents a significant challenge, but it doesn’t have to be imposing if you masterfully utilise the tools that are available for your business or brand. Facebook has 1.9 billion users every day and without a Call to Action button, your business will get lost […]

If you’re using Facebook advertising to market a product or service, you may not be sure how to use all of the ad formats it offers, such as image ads, carousel ads, and video ads. Video ads, in particular, are unique to Facebook. How can you work on optimising your ads for video, and make […]

One of the most effective ways to market a business is through social media. Social media has recently become a strong marketing channel. It offers businesses the opportunity to improve their brand awareness and increase traffic to their websites. If you have a solid plan, these channels can work wonders for your business. But can […]

If you’re a small business owner in Sydney or anywhere else in Australia and you already advertise on Facebook or are interested in starting your own Facebook advertising campaigns, you may be wondering if it’s a good idea to hire a Facebook specialist to manage your Facebook ads. Can you advertise on Facebook on your […]

It’s a question that, curiously enough, presents itself quite a lot: what is online marketing?  The simple answer would be that it’s a way for brands, companies, and businesses to reach new audiences and grow their profits. It’s a strategy or an ensemble of tools that in today’s world, which is dominated by the internet, […]

The world of eCommerce is highly competitive. Getting your unique products and offerings in front of the right people is incredibly difficult. That is if you don’t have a strategy. At Australian Internet Advertising, we’ve been helping dozens of Shopify store owners in numerous different industries use Google’s sophisticated advertising platform to grow their brand […]