Social Media

One of the most effective ways to market a business is through social media. Social media has recently become a strong marketing channel. It offers businesses the opportunity to improve their brand awareness and increase traffic to their websites. If you have a solid plan, these channels can work wonders for your business. But can […]

If you’re a small business owner in Sydney or anywhere else in Australia and you already advertise on Facebook or are interested in starting your own Facebook advertising campaigns, you may be wondering if it’s a good idea to hire a Facebook specialist to manage your Facebook ads. Can you advertise on Facebook on your […]

With many social media platforms around, some businesses can struggle to know which would offer them the best results in terms of visibility and revenue potential. Well, a well-designed Facebook ad campaign is hard to beat in the world of social media advertising. Thanks to the platform’s targeting options, you can effectively get your product […]

One of the clearest trends for 2024 in digital marketing is that video content continues to rise as an engaging content format, bringing conversion rates unmatched by visual or text ads. Successful Facebook video ads campaigns are based on a good understanding on how paid ads work, how to create relevant video content and how […]

If you’re looking to sell a product or service on Facebook and drive more users to your website, you may be wondering how you can maximise the effectiveness of your ads. Choosing an ad type on Facebook isn’t that easy – given that there is such a diversity of ad types. So how can you […]

24% of Facebook pages are on the platform to advertise. It’s no wonder that Facebook advertising has become an integral cog in the machine of modern digital marketing. If you’re new to Facebook advertising, you may be wondering what Facebook instant experience ads are. Facebook offers advertisers a selection of different ad formats within the […]

Have you been wondering why your Facebook ad isn’t getting any impressions? Facebook advertising may be one of the most effective ways of building your brand awareness on social media. But the process for creating and launching effective ads isn’t full-proof. The average small business will spend two thousand dollars per month on Facebook. But […]

Viral marketing refers to certain efforts a business can make to attract the attention of a large audience in such a way that people start to share content on their profiles.

Savvy business owners understand that most of their audience is online nowadays. So, they work hard to set up great websites that potential customers can navigate with ease. Then, they use social networks like Facebook and Instagram to promote their products and get prospects to their eCommerce pages. But, did you know that you can […]