Social Media

Your Facebook ad strategy doesn’t exist in a void. What others are doing can influence how many people see your ads in their news feed, how many convert, and the return on your investment. It makes sense: if their targeting is more precise than yours, their ad copy more alluring, and their CTA more actionable, […]

These days, most brands have a Facebook page they use as a way to grow and engage an audience. The social media platform has long outgrown its initial role as a place for old friends to keep in touch and share tidbits of their lives.

Digital marketing can be quite confusing for someone who cannot dedicate their time to following all the different layers of it. And this is the reality of many Australian business owners looking to promote their products and services online, but who struggle to find out the best approach that will help them reach their goals. […]

Facebook ads are a great way to promote your business and drive potential customers to your website, as it offers a massive reach potential. Facebook has over 1.73 billion daily users at the moment, making it a major source of sales leads, brand awareness, and visibility. Using Facebook advertising enables you to reach targeted audiences […]

As digital marketers, we’re obsessed with keeping control of our advertising budget. We spend hours optimising everything we do so that the results justify the money we put into our campaigns, including our Facebook ads. When it was announced that Facebook is introducing a new bidding option for its Facebook advertising services, it’s fair to […]

We bet we can guess how your Facebook ad campaign is performing. You have a great strategy in place, and the content and copy are great too. The audience is all targeted to the T. But, in spite of your efforts, you’re ads aren’t delivering and you can’t seem to see any boost in impressions […]

With a massive audience, Facebook gives businesses great opportunities to connect with their prospective customers. Unfortunately, things aren’t as easy as they used to be.

A Facebook pixel is a powerful way to help you measure the success of Facebook advertising on web pages outside of Facebook, and it lets you track the actions of people visiting your website from Facebook ads. But how can you tell if your website has a Facebook pixel? What does a pixel even do, […]

Whether you’re running a dropshipping business or a traditional shop, you may be interested in selling high ticket items. Lots of people think that selling expensive products can lead to high profit margins, and a million-dollar business. And this is definitely true if you manage to start a successful business. Big sales mean big results! […]