Writing ads using Facebook’s ad platform is not easy. At best, you can use a few words and an eye-catching image or video to encourage people to click on your ad, and it can be difficult to stand out to potential customers and Facebook users. Even compared to alternative services like Google Ads, you have […]
If you want to dive deep into the Facebook advertising world, then you probably have some questions. It’s understandable. For the first couple of months it existed, Facebook was actually an ad-free space. It can be a very hard thing to imagine today, where the average user is likely to stumble upon roughly eight ads […]
The numbers are in, and Facebook is the most popular social media platform. Actually, the numbers have been in for a while, but there is still a lot of confusion around the “what Facebook marketing can do for my business?” topic. Particularly when it comes to Facebook ads, at Australian Internet Advertising, we get a […]
Ad retargeting is a key concept in digital marketing, and is a great way to boost the success of a Facebook advertisement, Google ad, or any other ad on social media or the internet. In ad retargeting, you can serve an ad up to a specific audience – such as a person who has visited […]
If you’re using Facebook advertising to market a product or service, you may not be sure how to use all of the ad formats it offers, such as image ads, carousel ads, and video ads. Video ads, in particular, are unique to Facebook. How can you work on optimizing your ads for video, and make […]
Facebook is a powerful social media platform and marketing tool that can assist any business in reaching its goal, whichever that may be. Through the platform, you can create effective ad campaigns designed to help you achieve the desired results, including app installs.
If you’re running Facebook ads campaigns, one metric to keep an eye on is ad frequency. This tells you how many times your ad was delivered to the same users throughout its entire run. But why should you focus on this metric? Well, it’s generally a bad idea to overexpose one user to the same […]
Facebook is the single most popular social networking website in the world. In 2017, there were over 2.13 billion monthly active Facebook users – meaning that more than 25% of the world population uses Facebook on a monthly basis. Using Facebook, it’s easier than ever for small businesses to reach potential customers with their product […]
If you’re interested in advertising on your Facebook page, you may be wondering what marketing tools are available from Facebook, and if there are any tools offered by other companies that may help you market your goods and services more effectively on this social media platform. Let’s get into the basics now!