Google Local Listings are a type of business profiles for local listings to be accessed easily on the search engine or even Google Maps. Google tries to offer its users results that match user intent, and in the case of local businesses, that usually means the location and contact information.
There’s a joke that gets us every time. It goes like this: Q: What’s the best place to hide a dead body? A: Page two of Google. All jokes aside, the reality is that the first page of search engine results get 95% of traffic, which means that only about 5% of users click on […]
With the rise in other digital marketing channels like social media and PPC (pay per click) marketing, you may be wondering if SEO strategy is really relevant in 2020. Does it really matter? Do you really need to invest in SEO (search engine optimization) to rank higher on search engines, or can you do without […]
Web 2.0 refers to publisher sites that allow users to create their pages with a unique URL. For instance, social media platforms are a common type of web 2.0 sites you’d find across the web, but they are far from the only ones. Video-sharing platforms or social bookmarking sites also fit into this category.
This is not a secret anymore. If you want to grow your online business, then you need to focus a bulk of your efforts on search engine optimisation (SEO.) By improving your site’s ranking for the most relevant keywords in your industry, you can drive more traffic to your website and ultimately generate more conversions. […]
An SEO marketing campaign seems like a great investment. You can work with an expert SEO expert developer to optimize your website, target keywords, build a better user experience, and rank higher on Google. That sounds great! But how long do you need SEO for? When can you stop your project, say goodbye to your […]
When it comes to digital marketing, businesses large and small have plenty of tools and strategies to increase their brand’s reputation, make more sales, and find successful recipes in communicating with their target audience.
Search engine optimisation is a digital marketing tactic that aims to improve a website’s rank in the search engine result page through a variety of actions. The actions themselves are closely tied to what search engines consider ranking factors, meaning the factors they deem a high-quality site should have. A better position in the SERP […]
People go online for all sorts of reasons: to find information, purchase products or services, get directions, connect with others in their community, and so on. The words that they type in the search box are one of the most important parts of a search engine optimisation strategy. But, more often than not, marketers get […]