SEO

The fact that SEO (search engine optimisation) takes a lot of time to show results isn’t news to anybody. Perhaps that’s why a lot of small business owners think that optimising their website can wait and focus at first on other digital marketing strategies that are more likely to bring in results fast.

The SEO tools provided by Google are invaluable to any marketer and website owner. They can help you analyse the effectiveness of your efforts, report and set up your marketing campaigns, implement your SEO strategies, and check your website’s performance.

Picture this: You’ve decided to bake some cinnamon rolls and are looking for a recipe. But, the page you opened takes forever to load (and, by “forever,” we mean more than a few seconds.) Do you wait or do you hit the back button and click on another link in Google search results? We think […]

If your business operates locally or needs to get more local traffic to its site, then local SEO strategies are the way to go. Apart from the ‘technical SEO’ which improves user experience (such as optimising page load speed, or making sure your site performs better on mobile searches), local SEO differs a bit from […]

Semantics is a component of linguistics that describes a type of relationship between two or more words. But aside from it being an important lesson for English class, semantics also has a place in marketing, in the form of semantic keywords. For instance, if your main targeted keyword is “website traffic” some keywords to include […]

Did you know that searches for mobile queries for “near me” or “where to buy” have increased by 200% in the past two years? Moreover, over 50% of the “near me” searches result in a physical visit to a store. A lot of consumers nowadays prefer shopping from locally owned businesses as a way to […]

In this day and age, word of mouth and traditional advertising methods are not enough anymore to promote your local business. 97% of consumers go online to search for information about local companies. Google searches that include keywords like “near me” have grown 150% in the last few years. If you have a small business […]

Digital marketing and SEO are all about meeting expectations. From the websites you build to how quickly things happen, it’s important for businesses of any size that their consumers expect high-quality service when interacting with them online – no matter what platform or channel they use! Marketing efforts don’t always come with fast results, especially […]

SEO is one of the most important marketing channels, especially for plumbing businesses in competitive cities like Sydney, Melbourne, and Brisbane, where the cost of acquisition for SEO alternatives is over the roof. With the right SEO strategies, plumbers can enhance their visibility on search engines, attract more leads, and ultimately grow their business. In […]