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Website design doesn’t seem like a component of SEO, but the way your website looks and feels matters a lot in terms of its search engine rankings.

There is a race to the top of the search engine results pages, and most Australian business owners know it well. With competition levels high, it can be difficult to know how to effectively set yourself apart from your competitors and let search engines know your links should be the first in the results. The […]

Since these parameters were announced as definitory for the new User Experience score that Google will use for ranking websites, the core web vitals were the talk of marketers and site owners all around the world. When it comes to technical SEO, the notions can be overwhelming for the untrained eye, but this article and […]

Search engine optimisation (SEO) makes an appealing promise to any small business: optimise your website and you can put your products or services in front of a worldwide audience. And, who can say no to that?

When it comes to search engine optimization (SEO) a lot of businesses focus primarily on the technical aspects of it. They want to learn how to optimize their title and meta description to perfection, how to configure their robots.txt file, how to create a sitemap, or how to develop an internal linking that will help […]

Have you ever seen the infomercial for the Ronco rotisserie oven? It’s quite entertaining. A chef throws all kinds of food into an oven, turns the dial, and then yells in excitement “Set it and forget it.” While this is certainly a convincing sales pitch, the same approach doesn’t work for your SEO strategy.

Search intent is one of the key elements that can take your SEO strategy from slow-paced to showing actual results much faster, and at a larger scale. It can be the boost you need if you find yourself investing a lot of time and effort in your SEO tactics, but the results aren’t matching your […]

Do you want to know more about how to write compelling content that will not only engage your audience but also be well optimised for search engines? In this article, we will show you 7 simple SEO copywriting tips that will bring more traffic to your web page, increase the dwell time and get you […]

SEO (Search Engine Optimisation) and SEM (Search Engine Marketing) can sometimes be confusing terms, and it’s not uncommon for people to use them interchangeably. It’s most likely why a lot of people don’t even believe there is a difference between the two. But that’s not the case, not by a long shot.