Search engine optimisation is the process of improving a website in hopes of getting a higher rank in the search engine result pages. Business owners and marketers know this is not an easy thing to achieve, and it can often take months for a good SEO strategy to show its effects. But how do you […]
When it comes to digital marketing, businesses large and small have plenty of tools and strategies to increase their brand’s reputation, make more sales, and find successful recipes in communicating with their target audience.
We would all have a more productive use of our time once some of these lies (or misconceptions, at the very best) are debunked once and for all. But, since you can’t use a polygraph test every time you think about hiring an SEO agency, here are some lies that you should be wary of […]
When you are the owner of a small or medium business that operates at a local level, you know how important it is to put your brand on the map. No matter how popular you already are with the people in your area, investing time and effort in proper local SEO will help you get […]
You probably know by now that Google is using over 200 ranking factors to decide what to rank at the top of the search engine results pages. Backlinko has done a great job at listing them in this amazing article. You may also know that you categorise these ranking signals into on-page SEO and off-page […]
Ever wondered what is SEO Spider and how does it work? Well, you’re not alone. Many digital marketers grapple with the complexities of this powerful tool. The truth is, understanding an SEO Spider isn’t just about mastering a new piece of tech jargon. It’s actually key to boosting your website’s visibility in search engine rankings. […]
A website redesign is an exciting opportunity for many brands and business owners. Websites today often act as a representative of the company itself, and potential customers might not feel as comfortable bringing their business if the first thing they see is a landing page that looks like it was created back in the 90s.
Search engine optimisation is an essential component of any business’ online efforts. When you first dive into the subject, you discover pretty quickly that SEO requires a lot of different elements, some of which may not seem all that connected in the beginning. From content marketing to keyword research, making sure your website has an […]
SEO is perhaps the most common three letters on the lips of any marketer who knows a thing or two about how online marketing works. It stands for Search Engine Optimization, and it refers to the methods used to boost a website’s position in search engine results. A good SEO strategy can build awareness for […]