SEO

Finding the right keyword is a crucial part of any search engine optimisation strategy. These are essentially, the search terms your potential target audience uses in their search engine queries in order to find the information they are looking for.

In today’s rapidly evolving digital landscape, achieving and maintaining a prominent online presence is crucial for businesses of all sizes. However, for large-scale enterprises with expansive websites housing thousands or even millions of pages, the challenges and strategies involved in search engine optimisation (SEO) are distinct and require beyond the ordinary approach. In this comprehensive guide, […]

Search engine optimisation is a tricky thing to truly master. Sometimes, it seems like each article stresses the importance of different components that go into it, leaving many business owners and newer marketers very confused. It can be strange to read about how content marketing is the key to SEO success, jump to how without […]

Image SEO is a tactic used to increase the image file ranking in search engine results pages. Just like with regular URLs, images also have the potential to appear in the SERPs, such as Google Images. But unlike with normal pages, search engines have a much more difficult time knowing what an image is about […]

Here’s the honest truth about how useful is Google’s reverse image search: A lot of folks reckon that simply having a great product or service is enough. They think, “if I’ve got something good on offer, people will naturally find me”. If only it were that straightforward… To be successful in leveraging digital tools for […]

While text searches are the main utilisation of Google and other search engines, image search is the next best opportunity for marketers and business owners to improve their SEO and get to the top of the search engine results. As Google mentions, image searches on mobile devices have grown by over 60% in the last […]

One of the main questions asked by website owners is about SEO and ways to improve it, as search engine algorithms change and websites rank differently than before. The answer is never simple, as SEO involves a complex set of tactics, but the basic principles of SEO can safely be applied by any website out […]

Search engine optimisation is a group of marketing tactics used to improve a website’s rank in the search engine result pages (SERPs). It’s a marketing priority for many business owners, as a better position in these search results can potentially bring a lot of high-quality traffic from Google and other search engines. If you’re new […]

Search intent is one of the key elements that can take your SEO strategy from slow-paced to showing actual results much faster, and at a larger scale. It can be the boost you need if you find yourself investing a lot of time and effort in your SEO tactics, but the results aren’t matching your […]