SEO

The SEO tools provided by Google are invaluable to any marketer and website owner. They can help you analyse the effectiveness of your efforts, report and set up your marketing campaigns, implement your SEO strategies, and check your website’s performance.

Whether you are the owner of a small business, a blogger looking to monetise their content, or a marketing specialist wanting to learn more about SEO, the beginner’s guide below can help you start off on the right foot with Google. For something that has been around for around three decades, SEO is surprisingly misunderstood […]

Google has recently made changes to the way ads are displayed in Google Maps. Google Maps is no longer considered a search partner and has been incorporated into the Google search network. This means that if  your account is set to Google Search Partners then your ads may no longer be eligible to be displayed in […]

The fact that SEO (search engine optimisation) takes a lot of time to show results isn’t news to anybody. Perhaps that’s why a lot of small business owners think that optimising their website can wait and focus at first on other digital marketing strategies that are more likely to bring in results fast.

When it comes to search engine optimisation (SEO) a lot of businesses focus primarily on the technical aspects of it. They want to learn how to optimise their title and meta description to perfection, how to configure their robots.txt file, how to create a sitemap, or how to develop an internal linking that will help […]

Internet marketing efforts. Unfortunately, this magic tool doesn’t exist – not in this form, at least. But, that doesn’t mean that you can’t study your customer behaviour and predict what they are likely to do next based on the patterns you’ve identified. Read on to learn more. Discovery You may not have a magic ball, but you […]

After months of hard work, your website is up and running and it looks exactly how you envisioned it. That’s great, but now you need to make sure that others will find your website too and access the quality information you share there. Adding your site to Google Search Console (formerly known as Google Webmaster […]

One of the most common of all marketing strategies is the search engine optimisation strategy. Regardless of the business profile, industry, or even the types of products or services it has, increasing the website rank on the search engine result pages is an effort worth investing in. But, SEO is widely regarded as an organic […]

What do you aim for when you’re building a website for your brand, business, or personal use? Of course, you want people to find your site, navigate it, and take action, whether it’s subscribing to your blog or buying your products. And, for that to happen, one of the first things you should have in […]