SEO

One of the questions our clients ask all the time is: “How can we increase our organic traffic?” Most of them have heard of search engine optimisation (SEO) and know that it can help them rank higher in the search engine results pages (SERPs.) However, they don’t know what they need to do to get […]

While text searches are the main utilisation of Google and other search engines, image search is the next best opportunity for marketers and business owners to improve their SEO and get to the top of the search engine results. As Google mentions, image searches on mobile devices have grown by over 60% in the last […]

Most site owners are aware of SEO and its importance, but find it difficult to get into technical details. While being an SEO expert is not a requirement for having a successful website, that doesn’t mean you can ignore search engine optimisation completely. What happens in the background will make your site run smoothly, perform […]

If your website is not bringing you the conversions you were hoping for, you should perform an SEO analysis and see what could be improved for better results.

Google Webmaster Tools, currently known as the Google Search Console, is a free tool designed to help you implement on-page SEO tactics with easy to understand audit and editing features. While it might seem too technical for SEO beginners, it’s a fantastic way to learn SEO by starting with the basics and gradually unraveling its […]

Short Answer: Yes, the image file name matters for SEO. Google’s documentation recommends using short and descriptive file names and avoiding generic file names such as “IMG0045.jpg”. Every single pixel matters for SEO. Especially in cases where competition is above the roof, small bits like image file names can make a real-life difference. Continue reading […]

Did you know that 81% of consumers perform online research before making a purchase? 60% of them use a search engine to find out more about the products and services they are interested in. If you are relying on Google to bring people on your website, then this might be great news for you. However, […]

When Google announced that page speed was officially a landing page ranking factor back in 2018, marketers knew the game was changing. From then, it wasn’t just about making sure your content was relevant to the search queries or having pretty website designs to greet the users anymore. Quality was also reflected in this very […]

Here’s the honest truth about how useful is Google’s reverse image search: A lot of folks reckon that simply having a great product or service is enough. They think, “if I’ve got something good on offer, people will naturally find me”. If only it were that straightforward… To be successful in leveraging digital tools for […]