SEO

SEO is an essential part of digital marketing as it helps your online brand be visible to its audience and get more recognition overall. While the term SEO is widely known, it takes a bit of time for business owners who are not familiar with it to know what to expect in terms of the […]

SEO has been a crucial part of digital marketing for years, and it keeps evolving as search engines improve their algorithms. Having a strong SEO strategy is not only important for marketers, but for any business owner who has a website, particularly those who carry all their services online. We will discuss the importance of […]

In this day and age, word of mouth and traditional advertising methods are not enough anymore to promote your local business. 97% of consumers go online to search for information about local companies. Google searches that include keywords like “near me” have grown 150% in the last few years. If you have a small business […]

Maintaining a positive online reputation is crucial for businesses. SEO (Search Engine Optimisation) and ORM (Online Reputation Management) are two distinct yet interconnected strategies that play pivotal roles in shaping and protecting a brand’s online presence. This article explores how SEO and ORM are linked, their individual and collective importance, and actionable tips for managing […]

SEO used to be very simple. All you needed was a live page, and enough keywords to address any possible user query, no matter if they were relevant to your content or not. Needless to say, these days it’s not so simple. Because Google and other search engines strive to give their users the best […]

A major marketing strategy a lot of business owners have is trying to get their company name in Google search results, preferably with a good rank that can bring an influx of quality traffic.

SEO, also known as Search Engine Optimisation or that thing that gives marketers nightmares on a regular basis is constantly changing. The SEO strategies that worked a few years back, such as creating content and stuffing it with keywords aren’t enough anymore to rank in Google. You know how the story goes, and the very […]

Short answer: Average CTRs on Google Search can range anywhere from 2% to 30% for the top 10 positions. Keep reading this blog to find out more about CTRs and how you can improve it for your website. The click-through rate is one of the major metrics many businesses track. This rate is also some […]

The coronavirus outbreak has wreaked havoc globally by affecting social, financial and economic sectors worldwide. With the World Health Organization declaring the outbreak of coronavirus COVID-19 a public health emergency earlier this year, local governments are doing all they can to lessen the devastating impacts of the virus. Small businesses have been severely impacted by […]