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Here’s the thing: if you set it correctly, pay-per-click advertising can generate a nice return on your investment. It doesn’t matter if you have the marketing budget of Coca-Cola or if you’re just investing a few hundreds of dollars every month. You can increase your bottom line with the right strategy. But, not knowing your […]

Enable button. Will this work? Is Google advertising going to help me increase my customer base and generate more revenue or will it break the bank with no real results to show for in the end? These are all valid questions every small business owner asks himself as he’s embarking on this new and exhilarating […]

internet marketing efforts. Unfortunately, this magic tool doesn’t exist – not in this form, at least.

The prowess of keywords has been well documented since the dawn of the Internet, helping marketers everywhere boost their search volume and bump up their conversion rates. The problem is, too much of a good thing can quickly turn into a bad thing, and if you’re dedicating precious reserves of energy to fit far too […]