Our Latest Blogs

Gone are the days when achieving a high volume of impressions and clicks on your Google ad campaigns was the main objective. Why? Put simply: you can’t take clicks to the bank. If you want to see return on your ad spend and turn your clicks into customers you need to be optimising your Google […]

Let’s be honest: promoting your products or services is not a cheap endeavour, no matter what type of strategy you have in place. But business owners know they have to spend money to make money, and spending on pay per click campaigns, for instance, will ultimately prove worthwhile when the leads start coming in. But […]

For the leader in pay-per-click advertising services, there sure is a lot of confusion in the way Google AdWords works. It’s one of those things where you have a general idea of what goes on, but when you’re asked to explain it to someone, you suddenly find yourself stuttering something about quality score and ad […]

While content marketing has proven to drive higher conversion rates and boost engagement and social media marketing is all the rave right now, businesses have their doubts about SEO. And, understandably so. Google changes their algorithm around 600 times every year. In addition to all these minor tweaks, the search giant occasionally rolls a major […]

In the last few years, automation features in marketing have helped digital marketers and website owners save time and become more efficient in finding the right formulas for their online advertising campaigns.

For Google AdWords, sometimes less is more when it comes to finding and using keywords. One of the most common mistakes people make when creating Google ads is to use way too many keywords in their accounts. Even worse, there is a lot of confusion surrounding how many you should use for your ads groups. […]

Google AdWords is one of the most effective digital marketing techniques to build your brand awareness and promote your products or services.  Recently, Google unveiled a new ad extension called AdWords Callouts. Today, we’ll explore what AdWords callouts are and how you can use them to draw attention to your Google ads and increase your […]

If you’ve ever opened any digital marketing guide or talked to any digital marketer, you’ve probably heard about how important Google AdWords (now known as Google Ads) is for growing your business. And, in a way, they make a lot of sense: With over 86% of the search engine’s market share, Google Ads seem to […]

Google is a powerful search engine that has dominated the online marketing industry. It handles over two trillion searches per year, meaning people turn to Google when they need answers or information on anything. More importantly than this though – you can target your audience differently depending how far into their buying process they’ve gone […]