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Enable button. Will this work? Is Google advertising going to help me increase my customer base and generate more revenue or will it break the bank with no real results to show for in the end? These are all valid questions every small business owner asks himself as he’s embarking on this new and exhilarating […]

internet marketing efforts. Unfortunately, this magic tool doesn’t exist – not in this form, at least.

The prowess of keywords has been well documented since the dawn of the Internet, helping marketers everywhere boost their search volume and bump up their conversion rates. The problem is, too much of a good thing can quickly turn into a bad thing, and if you’re dedicating precious reserves of energy to fit far too […]

Google ads extensions are extra pieces of information which can be included with text ads to boost the click through rate (CTR). There are a number of different extension types, each of which are designed to help businesses reach specific goals.

Anytime you prepare to produce a piece of digital content, whether that’s a blog post or an advertisement from your Google ads account, you should consult a list of keywords to ensure that you’re optimising your content as much as possible. Choosing the right keyword text can feel a little like throwing darts at a […]