You pour your heart out to create ads that make your audience tick. Your ad copy is par excellence and the CTA is a work of art. But, how much attention are you paying to the placement of your ads on the Google Display Network? Are the websites they are showing up on relevant to […]
Video content is taking over the world. Recent reports show that YouTube accounts for 11.4% of worldwide downstream traffic by megabytes. And, its influence and prominence don’t stop there. It’s the channel that helps musicians get their first big break (see Justin Bieber, ) comedians launch their TV career (see Lily Singh, ) and unknown […]
Roughly 86% of consumers search for a local business online. Today, every business owner knows they have to dedicate part of their resources to make their brand available on the internet, which benefits their existing customers but also helps them acquire new ones.
Consumers nowadays want instant gratification. They turn to their mobile devices whenever they need something and expect to find a solution to their problem within seconds. If they are hungry, food delivery services that promise hot food in under 30 minutes are just one click away. If they want to book a flight to an […]
Those using Google AdWords, or Google Ads as they are now called, know that this tool offers some pretty comprehensive insights into all your efforts. Advertisers have the option of tracking the performance of all their campaigns. But, unless you understand exactly what the numbers express, you can’t actually truly benefit from these perks.
A lot of our clients are a bit wary about Google advertising. And, understandably so: it is by far one of the most complex forms of online marketing, one that can quickly lose you a lot of money if you don’t know what you are doing and how to use it. Other small business owners, […]
Forget for a second that you are a small business owner, and think of yourself as a consumer, one that needs a particular product or service. What do you do to find it? You’ll probably go to Google and type it in. Then, in less than a second, you have a list of multiple websites […]
The world of online advertising can be very difficult to grasp if you’re only now starting. It’s quite an intricate ecosystem with a vast range of tools available that can confuse even expert advertisers. Yes, even knowing a few things about pay per click advertising won’t guarantee incredible results if you don’t also understand the […]
Picture this: it’s a hot summer day when your air conditioning unit suddenly breaks. What’s the first thing you do? Well, you probably have a look at it and try to figure out what went wrong and how you can fix it. But, once you realize that you know nothing about AC units, you probably […]