When you’re promoting your products and services, you have a lot of different tools at your disposal. The choice is so large that it can be rather difficult for business owners to know which of these tools can allow them to reach their goals. Any marketer will tell you that when it comes to digital […]
In today’s marketing landscape, it’s virtually impossible to escape the PPC campaign. While there are many services to help businesses promote their product or service, none are as popular and effective as Google Ads. Even in the context of a global crisis, Google has managed to keep its advertising services active, even offering $800 million […]
Reports show that small businesses spend between $9,000 and $10,000 on Google ads per month. That’s a lot of money to afford to make costly mistakes. And, yet, we see it all the time with our clients.
If you want your business’s unique offerings to show up in front of customers, then it makes sense to have your ads display on one of the largest advertising platforms in the world. Ads that show up on the Google Display Network will be seen by up to 90% of the global internet users. And […]
Quick question: what’s the best and most efficient way to put your products or services in front of the right audience and scale your business? That’s right: it’s Google AdWords.
If you have an eCommerce business, Google Shopping Ads are a useful way to promote your online and local inventory, boost traffic to your store, and get better leads. These types of campaigns were specifically designed to support retailers in finding customers and selling more products more easily than the other types of ads can, […]
Google first announced it would be introducing a new campaign type back in 2020 when the entire world was dealing with the effects of the Covid-19 pandemic. After a year of beta testing, Performance Max campaigns (PMax) officially became available to everyone in November 2021. And some advertisers may need to embrace this new campaign […]
Google AdWords, now simply known as Google Ads, is one of the most commonly used pay-per-click advertising networks. For small and medium businesses it’s a great chance of getting more exposure, reach potential customers, and generate leads. In this article, we will go through the basics of PPC advertising on Google Ads. We will explain […]
SEO (Search Engine Optimisation) and SEM (Search Engine Marketing) can sometimes be confusing terms, and it’s not uncommon for people to use them interchangeably. It’s most likely why a lot of people don’t even believe there is a difference between the two. But that’s not the case, not by a long shot.