Google Ads

Your Google Ads campaigns are up and running and already bringing in some results. You did a good job at selecting the right keywords and your copy is compelling enough that people are clicking on your ads. If this is your first time launching a Google Ads campaign, then you may be extremely excited to […]

AdWords is one of the best places for PPC advertising. However, the trouble is that a lot of businesses are not using this platform to its full potential. It’s easy to determine your performance by taking a look at your Google Ads score. Low-quality scores can destroy your bottom line, producing performances that are way […]

How many times have you gone to a business website and been ready to buy right then and there? Internet marketing is kind of like dating. When you meet someone for the first time, you aren’t ready to marry them yet. Consumer surveys have found that around 90% of website visitors are not prepared to […]

Google owns over 70% of market share …eating the Yahoo and Bing search engines for lunch. While crafting and launching an SEO strategy for your digital marketing efforts is always a good idea and should be a staple in your marketing arsenal, it takes time. Most businesses do not see first-page ranking results with SEO […]

Thoughtfully-created and well-managed Google Ads can easily generate a mass of valuable traffic to your business and have the power to transform your clicks into paying customers. As with most things in life, nothing worth having comes easy. The potential success of Google Ads is composed of equal parts risk as it is reward. Making […]

Tell us if this sounds familiar: You’re thinking about buying a new coffee maker and you do a quick Google search to see what models and brands are a good fit for your needs and budget. Just a few moments later, you start seeing ads for coffee makers in your Facebook newsfeed, YouTube, or browser. […]

The Answer May Surprise You Only 3% of online retail stores are using pay-per-click advertising. Competition to dominate Google’s Display Network with targeted AdWords is low. With the right keywords, headline, and copy, you’ll easily see a 200% return on investment with your AdWords campaigns. The following article will walk you through how an AdWords […]

Sometimes, when two elements come together, they can create a lot of wonderful things. This is exactly the case of Google My Business and Google Ads (Adwords), where marketers can combine the two and truly boost their business’ profile. Yet we see so many of our clients thinking these two great features from Google don’t […]

Short answer: Yes, you can manage or create your Google ads campaign yourself. Except for having a business to promote, all you need is an email address and a payment method. Please be aware that managing a high budget on Google ads without any experience is no different than playing blackjack (you can loose your […]