You’re new to marketing, but you’ve heard that AdWords campaigns are an excellent way to promote your products or services, drive qualified traffic to your website, and scale your business. The only problem is that you aren’t quite sure how AdWords works. Should you integrate it in your campaigns? If so, what do you need […]
Online marketing has become paramount for every business owner that wants to thrive in the digital age. Companies dedicate copious amounts of time and money to develop their customers’ online personas, investing in numerous online marketing channels that revolve around content, search engine optimization (SEO), Pay Per Click (PPC) campaigns, and Social Media.
20 years ago an excited young boy sat down in front of his new computer. Something very exciting had just happened. The internet was plugged in! For the first time, his computer was connected to the outside world. Before long he had figured out that he could affect the outside world from the humble origins […]
Quick question: what’s the best and most efficient way to put your products or services in front of the right audience and scale your business? That’s right: it’s Google AdWords.
If you want your business to prevail in the digital age, then you must focus the bulk of your activities on online marketing. That is a fact, and you know it. Sure, some traditional advertising methods may still be effective, especially if you are a local business and want to drive some foot traffic. But, […]
When you’ve read this detailed article you will be able to complete all of the steps required to effectively manage a Google AdWords Campaign. 1. Research As a business owner, when investing in an Ad Words campaign, or any online marketing, it’s important to remember that Ad Words is an advertising tool. Before you can […]
There’s a strange misconception that AdSense and AdWords can never mix. After all, the first is for driving targeted traffic to a landing page on a pay-per-click model, while the latter is for sharing advertising revenue by hosting adverts or other content on a platform. They’re two tools made for different departments, right? Not quite. […]
No matter how you feel about digital marketing, you know this fact to be true: your business won’t succeed if it doesn’t have a powerful and constant online presence. In this day and age, consumers research brands and products online first, and only after that they visit their store. More often than not, they don’t […]
It may surprise you to learn that more than US$100 billion of Google’s revenue comes from AdWords. The ability to bring in billions of people every single day means that pay per click marketing is quickly becoming an essential marketing strategy for every business.