Google Ads

Gone are the days when achieving a high volume of impressions and clicks on your Google ad campaigns was the main objective. Why? Put simply: you can’t take clicks to the bank. If you want to see return on your ad spend and turn your clicks into customers you need to be optimising your Google […]

Google AdWords is one of the most effective PPC advertising platforms available to small businesses. No matter what your marketing budget, Google Ads is worth the investment. AdWords can give you one of the best ROIs, and there are numerous ad formats, targeting, and segmentation features you can take advantage of.

For Google AdWords, sometimes less is more when it comes to finding and using keywords. One of the most common mistakes people make when creating Google ads is to use way too many keywords in their accounts. Even worse, there is a lot of confusion surrounding how many you should use for your ads groups. […]

Let’s talk about your ads! Some companies can afford to spend the equivalent of a small country’s GDP on Adwords campaigns and other such marketing efforts, while others have to be a little more careful with how much they invest in marketing.

Running Google ads won’t always bring online sales or conversions. Sometimes, the online ad is just the little push a customer needs to visit your local store and make a purchase, participate in your event, or book a face-to-face meeting with you. All these examples are known as “offline conversions”. While tracking online conversions is […]

Responsive search ads allow advertisers to create ads that adapt to show more text to their target audiences. Through them, you can enter multiple headlines and descriptions. Google Ads will test different combinations to actually learn which combination brings with it the best results. Google’s responsive search ads have the potential to improve your campaign […]

Google owns over 70% of market share …eating the Yahoo and Bing search engines for lunch. While crafting and launching an SEO strategy for your digital marketing efforts is always a good idea and should be a staple in your marketing arsenal, it takes time. Most businesses do not see first-page ranking results with SEO […]

Google Adwords or Google Ads is Google’s own pay-per-click advertising system. It can be used to address several different online advertising needs businesses to have, such as increasing their visibility, growing an audience, or even selling more products. In a way, the main function of Google Ads is to simply help you spread the word […]

There are several things you can check when determining your AdWords agency’s location. It only takes a few minutes. You might also be interested in HOW DOES GOOGLE ADWORDS LOCAL EXTENSION WORK