Tell us if this sounds familiar: You’re thinking about buying a new coffee maker and you do a quick Google search to see what models and brands are a good fit for your needs and budget. Just a few moments later, you start seeing ads for coffee makers in your Facebook newsfeed, YouTube, or browser. […]
Google Ads and Google Analytics are formidable tools for any online marketer, website owner, eCommerce business, or blogger. The data given by these online tools helps you evaluate and adapt your tactics to maximize your revenue.
The tools offered by Google for marketers are highly valuable sources of information, knowledge, and insights on how the customers behave before, during, and after they interact with your ads, website, and brand. Using these advertising tools at their full potential can boost your company’s results and enable you to reach more customers. However, there […]
Navigating through all the options Google Ads are giving you can be intimidating, but as you learn about each feature, metric, and type of report it offers, online marketing becomes a beautiful string of logical decisions, data-based improvements, and actionable results.
Google Ads (the new name for Google AdWords) is one of the most effective and used forms of digital advertising out there. Advertisers, from small businesses to big, have the chance of investing their budget into a system that generates significant conversion rates when done right. Surely you have read or heard of frustrating situations […]
Google Ads gives you the possibility to set up call-only campaigns that are targeted towards customers you would like to get in direct contact with via telephone. This type of ad can only be displayed on devices that can be used to place a call and gives you a detailed report on various parameters when […]
A Google Ad’s Quality Score is calculated based on three variables: landing page experience, ad relevance, and expected click-through-rate.
Google AdWords is one of the best tools marketers currently have to promote a business’ products and services to consumers. But this pay per click system requires serious skills, time, and a good strategy to act as the foundation of this entire effort. Going into Google Ads without this background can end up with very […]
Tracking your conversions for paid ads is essential to ultimately analyse the success of your advertising efforts. Google actually offers a great free tool for advertisers to track different kinds of conversions, but you should know this tool isn’t added by default in your Google Ads account. Google Ads Conversion Tracking is designed to show […]