Google Ads gives you the possibility to set up call-only campaigns that are targeted towards customers you would like to get in direct contact with via telephone. This type of ad can only be displayed on devices that can be used to place a call and gives you a detailed report on various parameters when […]
A Google Ad’s Quality Score is calculated based on three variables: landing page experience, ad relevance, and expected click-through-rate.
The tools offered by Google for marketers are highly valuable sources of information, knowledge, and insights on how the customers behave before, during, and after they interact with your ads, website, and brand. Using these advertising tools at their full potential can boost your company’s results and enable you to reach more customers. However, there […]
One of the most basic metrics provided by Google Analytics when reporting on your paid advertising campaigns is the number of impressions. We will further explore what this metric means and how it can help your marketing strategy.
Tracking the progress of your ads prevents you from throwing your marketing money out the window. Measuring the performance of your online paid advertising campaigns should be a routine task, and you should make a habit of checking the stats regularly and make any necessary changes. If you are using banner ads and want to […]
It doesn’t matter if you are an experienced marketer or a novice. The moment you launch a pay-per-click (PPC) campaign can be nerve-wracking. You have the opportunity to reach the people who are specifically looking for the type of product or service you are selling. Moreover, the people who click on your ads are 50% […]
Google Adwords, presently known as Google Ads, is one of the most popular forms of paid advertising for businesses with an online presence. Easy to use by beginners and versatile enough to handle ads campaigns made by professional digital marketers, Google Ads is a must-have in your marketing toolbox.
Google Analytics and Google Ads come with a wide variety of tools that allow you to track various information. That’s both good and bad. It’s good because you get an accurate description of how your ads are performing. But, at the same time, it can also be difficult to filter through all the noise and […]
When you think of online ads, you probably imagine the results that appear at the top of the search engine results page on which people click and get on a landing page. But, these ads can work in various ways. You can include photos, reviews, and even a phone number that prospects can access with […]