Navigating through all the options Google Ads are giving you can be intimidating, but as you learn about each feature, metric, and type of report it offers, online marketing becomes a beautiful string of logical decisions, data-based improvements, and actionable results.
Sometimes, when two elements come together, they can create a lot of wonderful things. This is exactly the case of Google My Business and Google Ads (formerly known as Adwords), where marketers can combine the two and truly boost their business’ profile. Yet we see so many of our clients thinking these two great features […]
You may think that if you are running a small local business, then online advertising is not for you. The latest Google studies paint an entirely different picture. According to their survey, 76% of people who perform location-based searches visit a store within a day. Moreover, 28% of them actually purchase a product too. Location-based […]
Google AdWords is one of the leading ways a business can grow their web presence, get in front of qualified leads, and increase their sales. For every dollar a business invests in Google AdWords, they’ll see two dollars back in increased revenue.
Have you ever wondered why your campaign suddenly stopped producing the sales or inquiries it used to, even though you’re still paying the same amount to Google for your ads? Sometimes we try to justify the amount of money we spend on ad words. “oh well, we did get that big client 6 months ago” […]
Let’s talk about a key metric in Google Analytics: the bounce rate. Most people understand what it is, but even so, they may not be able to interpret what it means, and what it says about a web page or the marketing campaign. If you need to get a better understanding of this metric and […]
Picture this: You are reading an interesting article when all of a sudden a huge pop-up ad appears asking you to sign up for a newsletter. Or you are watching a funny video when the clip is abruptly interrupted by an ad for a certain product or service.
Adwords, or Google Shopping Ads, only account for 20% of retail-paid search clicks. What does this mean for you? It means it will be easy for you to differentiate from your competitors with an AdWords shopping campaign. Even better, companies see up to 130% higher conversion rates for AdWords shopping ads than other online shopping […]