So, you’re wondering how does Google Ads work for B2B? You’re not alone. Having the correct plan and knowledge, it can be a formidable force in your advertising toolbox. “If I just create great content or products, my target audience will naturally find me”, some might say. But let’s face reality – it isn’t that […]
Google AdWords isn’t practical for small businesses. Their point was pretty valid: in today’s overcrowded and competitive market, consumers are becoming pickier than ever before. Ranking high in search results is becoming increasingly difficult, and costs are adding up quickly. But, is that enough reason to claim that AdWords is not always good for small […]
Google Ads gives you the possibility to set up call-only campaigns that are targeted towards customers you would like to get in direct contact with via telephone. This type of ad can only be displayed on devices that can be used to place a call and gives you a detailed report on various parameters when […]
Google marketing is such a complex endeavor that even if you were to neglect all other responsibilities and focus on pay per click campaigns alone, you would still have trouble keeping up with all the requirements. Take it from someone who’s been in the trade long enough to understand how competitive and demanding this online […]
Advertising on Google through their PPC platform can be daunting, time-consuming and expensive. But when it is done correctly can be very rewarding. If you have the time and find yourself thinking about setting up and running your own Google AdWords Pay Per Click campaign for your business, the tips below might help. The set up: Cost […]
If you’re an online retailer, then you probably have a few aces down your sleeve that you use to boost your Google search position and promote your products.
The tools offered by Google for marketers are highly valuable sources of information, knowledge, and insights on how the customers behave before, during, and after they interact with your ads, website, and brand. Using these advertising tools at their full potential can boost your company’s results and enable you to reach more customers. However, there […]
When it comes to online advertising, AdWords is perhaps one of the most popular pay-per-click (PPC) services out there. Unlike traditional methods where your ads budget can dry up quickly without much to show for, with AdWords you only pay when someone clicks on your advertisement.
Google AdWords houses the most significant market share of PPC campaigns, raking in over 40% of global revenue. Businesses big and small, exclusively online or offline can all benefit from a professional Google Adwords campaign. Across industries, the return on investment for AdWords campaigns is nearly 200%. But PPC campaigns require a lot of monitoring […]