Google Ads

If you want your business to prevail in the digital age, then you must focus the bulk of your activities on online marketing. That is a fact, and you know it. Sure, some traditional advertising methods may still be effective, especially if you are a local business and want to drive some foot traffic. But, […]

Google ads are one of the most valuable tools marketers and business owners have in their arsenal. To bring your products or services into an audience that would be interested, there’s no better option than creating a Google Ad campaign!

AdWords is one of the best places for PPC advertising. However, the trouble is that a lot of businesses are not using this platform to its full potential. It’s easy to determine your performance by taking a look at your Google Ads score. Low-quality scores can destroy your bottom line, producing performances that are way […]

One of the most basic metrics provided by Google Analytics when reporting on your paid advertising campaigns is the number of impressions. We will further explore what this metric means and how it can help your marketing strategy.

89% of consumers use their mobile phones while out shopping. They often use their phones to search for new products, check out the reviews, and find a local store that’s selling a product or service they want. SMS or text message marketing is the shiny new kid on the block when it comes to digital […]

Google call-only ads are a special ad type designed to help businesses get more calls from consumers. It’s a great strategy for businesses that offer products and services that may be bought quickly by consumers. This ad format will be exclusively delivered to mobile devices that are able to make phone calls, but you still […]

It doesn’t matter if you are an experienced marketer or a novice. The moment you launch a pay-per-click (PPC) campaign can be nerve-wracking. You have the opportunity to reach the people who are specifically looking for the type of product or service you are selling. Moreover, the people who click on your ads are 50% […]

There seems to be a lot of confusion about SEO and what it can do. One common misconception that a lot of small businesses make is assuming that if you use AdWords advertising, then your SEO ranking will automatically increase. Most of them believe that if you pour your money into a search engine’s advertising […]

Google AdWords is one of the most effective PPC advertising platforms available to small businesses. No matter what your marketing budget, Google Ads is worth the investment. AdWords can give you one of the best ROIs, and there are numerous ad formats, targeting, and segmentation features you can take advantage of.