Google Ads

Some things work together like peanut butter and jelly. They complement each other and add strength to one another. The question you may be asking yourself right now is: is Google AdWords and WordPress such a killer duo? Can I use them together to fuel my small business and outsmart my competition?

Google Ads and Google Analytics are formidable tools for any online marketer, website owner, eCommerce business, or blogger. The data given by these online tools helps you evaluate and adapt your tactics to maximise your revenue.

It may feel like we’ve been using Android since forever, but the reality is that this mobile operating system has been around for just a little over a decade. The public beta of Android version 1.0 was launched for developers in November 2007 while the first commercial version was launched in September 2008. Since then, […]

Google Business Profile is a profile for local businesses that appears on the search engine results page and maps page. Setting up this profile is one of the best methods for local businesses to tap into nearby audiences. Previously known as a Google My Business Listing, it can appear in Google Search and Maps every […]

Google’s brand new dynamic remarketing feature is still in beta mode. But once Google releases it to digital marketers and eCommerce businesses everywhere, this new feature will change the Google ads platform remarkably. Dynamic remarketing campaigns are the future of PPC ads. Regardless of your business type, you’ll want to make good use of this […]

Geo-targeting refers to targeting a certain audience based on their location, or a specific area you choose depending on your campaign goals. Location targeting is an extremely powerful option for many marketers who need a specific type of audience localised in the same place. While Google Ads campaigns are a good place to create ads […]

A lot of small businesses get Google AdWords, and SEO mixed up. They assume that since they are paying Google a lot of money, then their organic rankings will boost. Or that if they focus on SEO’s best practices, then their ads will gain a better position in organic search results. Let’s try to shed […]

Let’s talk about your ads! Some companies can afford to spend the equivalent of a small country’s GDP on Adwords campaigns and other such marketing efforts, while others have to be a little more careful with how much they invest in marketing.

A lot of people who are just learning about the different ways they can promote their business online are asking this: is Google AdWords free to use? While Google is known as the top provider of free digital marketing tools (Google Search Console, Google Analytics, and others.), its ad platform involves some costs, while being […]