It may surprise you to learn that more than US$100 billion of Google’s revenue comes from AdWords. The ability to bring in billions of people every single day means that pay per click marketing is quickly becoming an essential marketing strategy for every business.
You’re new to marketing, but you’ve heard that AdWords campaigns are an excellent way to promote your products or services, drive qualified traffic to your website, and scale your business. The only problem is that you aren’t quite sure how AdWords works. Should you integrate it in your campaigns? If so, what do you need […]
Some things work together like peanut butter and jelly. They complement each other and add strength to one another. The question you may be asking yourself right now is: is Google AdWords and WordPress such a killer duo? Can I use them together to fuel my small business and outsmart my competition?
Quick question: what’s the best and most efficient way to put your products or services in front of the right audience and scale your business? That’s right: it’s Google AdWords.
Google AdWords is perhaps one of the most effective tools for growing a business. If you know how to use it correctly, then you can expand your reach, drive qualified traffic and leads to your website, and gain a significant return on your investment.
It’s a question that, curiously enough, presents itself quite a lot: what is online marketing? The simple answer would be that it’s a way for brands, companies, and businesses to reach new audiences and grow their profits. It’s a strategy or an ensemble of tools that in today’s world, which is dominated by the internet, […]
If you’ve been trying to grow your small business, then you should be aware of the potential pay-per-click advertising holds. Unlike search engine optimization or social media marketing that take a lot of time to show results, PPC can help you put your business in front of the right audience and get qualified traffic and […]
Online marketing has become paramount for every business owner that wants to thrive in the digital age. Companies dedicate copious amounts of time and money to develop their customers’ online personas, investing in numerous online marketing channels that revolve around content, search engine optimization (SEO), Pay Per Click (PPC) campaigns, and Social Media.
There seems to be a lot of confusion about SEO and what it can do. One common misconception that a lot of small businesses make is assuming that if you use AdWords advertising, then your SEO ranking will automatically increase. Most of them believe that if you pour your money into a search engine’s advertising […]