When Google released its AdWords service back in 2001, it changed the world of digital marketing forever. The platform has been updated quite a few times along the way, aiming to provide marketers and advertisers with a more comprehensive method of promoting their products in search results.
From the very beginning, Google Ads has been a popular marketing tool for businesses of all sizes. But what do you know about it? Maybe there are some things that could make your campaigns more effective and less stressful.
You pour your heart out to create ads that make your audience tick. Your ad copy is par excellence and the CTA is a work of art. But, how much attention are you paying to the placement of your ads on the Google Display Network? Are the websites they are showing up on relevant to […]
It’s a question that, curiously enough, presents itself quite a lot: what is online marketing? The simple answer would be that it’s a way for brands, companies, and businesses to reach new audiences and grow their profits. It’s a strategy or an ensemble of tools that in today’s world, which is dominated by the internet, […]
Google Adwords or Google Ads is Google’s own pay-per-click advertising system. It can be used to address several different online advertising needs businesses to have, such as increasing their visibility, growing an audience, or even selling more products. In a way, the main function of Google Ads is to simply help you spread the word […]
If you’re running a Google AdWords campaign but are not getting people to convert (take a specific type of action your business is interested in), there are several reasons that could explain why your ads aren’t getting the results you want. And that means there are also several ways you can fix them. In this […]
Do you want to grow your brand awareness, increase traffic to your website, and sell more products? What if we told you there was a way to do this without breaking the bank? Here at Australian Internet Advertising, we help ambitious online business owners like you craft, launch, and run successful Google AdWords shopping campaigns […]
With more and more consumers researching and shopping products and brands online, more businesses are starting to look into integrating digital marketing in their marketing strategy mix. From small, local businesses to international corporations, everyone seems to be turning to Google AdWords to bring in new customers. But, just because everyone is jumping on this […]
92% of potential customers who visit a website for the first time are not ready to buy from that business. It makes sense. Wooing a targeted audience member is kind of like dating. No one wants to get married on the first date, and consumers typically don’t want to part with their hard-earned cash when […]