Google Ads

Google Ads are one of the best ways for businesses of any size to promote their products or services. But the secret to a successful marketing campaign is making sure you deliver highly relevant ads to your target audience. One way to do that is through behavioural advertising which takes into account a user’s browsing […]

In today’s marketing landscape, it’s virtually impossible to escape the PPC campaign. While there are many services to help businesses promote their product or service, none are as popular and effective as Google Ads. Even in the context of a global crisis, Google has managed to keep its advertising services active, even offering $800 million […]

Responsive search ads allow advertisers to create ads that adapt to show more text to their target audiences. Through them, you can enter multiple headlines and descriptions. Google Ads will test different combinations to actually learn which combination brings with it the best results. Google’s responsive search ads have the potential to improve your campaign […]

Google Analytics and Google Ads come with a wide variety of tools that allow you to track various information. That’s both good and bad. It’s good because you get an accurate description of how your ads are performing. But, at the same time, it can also be difficult to filter through all the noise and […]

Picture this: it’s a hot summer day when your air conditioning unit suddenly breaks. What’s the first thing you do? Well, you probably have a look at it and try to figure out what went wrong and how you can fix it. But, once you realise that you know nothing about AC units, you probably […]

The damage is done – you’ve forgotten your Google AdWords username, password, or have completely lost access to your account. But after the initial panic, you have to figure out a way to solve the problem fast. After all, you’re in charge of a business, so every minute you lose dealing with this issue means […]

Google Ads shopping campaigns make up a large portion of many eCommerce businesses PPC marketing budgets and website traffic. For many, an effective Google AdWords shopping campaign contributes to a large part of their revenue. But for a lot of digital marketing managers, the range of options, importance, and effectiveness of the different Google campaign […]

Navigating through all the options Google Ads are giving you can be intimidating, but as you learn about each feature, metric, and type of report it offers, online marketing becomes a beautiful string of logical decisions, data-based improvements, and actionable results.

Anytime you prepare to produce a piece of digital content, whether that’s a blog post or an advertisement from your Google ads account, you should consult a list of keywords to ensure that you’re optimising your content as much as possible. Choosing the right keyword text can feel a little like throwing darts at a […]